Facebook advertising for ecommerce
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This document discusses setting up and measuring the effectiveness of Facebook advertising for ecommerce businesses. It recommends grabbing your Facebook pixel for conversion tracking and custom audience tracking. It also suggests using custom audiences like newsletter subscribers and lookalike audiences of 1% of customers to reach similar potential customers. The document discusses measuring effectiveness using multi-channel attribution modeling and key performance indicators like cost per engagement, click-through rate, number of likes, reach, and time spent on page. In the beginning, it's important to test different posting times, target audiences, costs, and engagement metrics.
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Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Blogger Outreach - Refreshing the parts other social media cannot reach
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HBWC Presentation - 6th June 2012
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
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How To Plan And Build A Successful Content Marketing Strategy
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Social Media for Writers
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Creating Campaigns that Convert- Albuquerque HubSpot User Groups
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How to Build a Content Marketing Strategy
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Setting a Marketing Budget for 2022
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Similar to Facebook advertising for ecommerce (20)
Blogger Outreach - Refreshing the parts other social media cannot reach
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Corporate Social Media Marketing (SMM) Course Detailed Outline
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Building Your Content Marketing Measurement Program
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Blogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reach
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
HighRoad U Webinar: Best Practices: Using Social Media to Grow Membership
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
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Top digital marketing institutein noida
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website = https://digitaldiscovery.institute/
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In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
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Facebook advertising for ecommerce
- 2. B2B vs B2C • Different goals • Spreading the word
- 4. How to set it up? • Grab your pixel
- 7. Custom audiences • Newsletter • Lookalike 1% ~ Reach • Basket leavers ->
- 8. What should you advertise? • Self-hate • 80-20 • Take advantage of goups • Have a plan
- 9. Content planning • Keep in mind • Company values • Who your audience is (self-image)
- 10. Content planning • Keep in mind • Company values • Who your audience is (self-image) • Practical information • STEPPS • Let them know you, give them a „face”
- 11. Content planning
- 12. How to measure the effectiveness? • Multi-Channel Attribution Model Analytics:
- 13. Measuring • Use Time Decay Attribution modelling • Use KPI
- 14. KPI
- 15. Most relevant Key Performance Indicators to social media marketing
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- 19. Gauge the interest • Graph search • Site of the competition
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