The document discusses strategies for digital identity and marketing for wineries. It emphasizes creating a clear digital identity and brand document to guide content creation. It also recommends using segmentation tools to target subscribers through multiple marketing channels, and taking an objective-based approach to move customers through different phases from acquisition to retention.

1. ANDRES CRESPOCORBEN KETELSEN

4. • B R A N D I N G A N D I D E N T I T Y
• E F F E C T I V E E M A I L M A R K E T I N G
• S O C I A L M E D I A M A N A G E M E N T
• A P P D E V E L O P M E N T
• C R E A T I V E W R I T I N G

5. The only app rewarding
wineries & wine lovers.
discover. share. get rewards

6. Target subscribers through
advanced segmentation
without the manual labor
of list importing
software
solutions

7. digital identity
C O N G R U E N C Y I S K E Y

8. hard to recognize
Your customer has
trouble associating your
content with your entity.
Your customer doesn’t
get that gut feeling when
they see you.
Your customer moves on
and the experience fades
in their memory.
hard to rememberhard to digest
digital identity struggles

9. brand document
Create a document that will
serve as the north star.
Give yourself the ability
to translate into the
digital space.
Assign a capable and
respected individual the
responsibility.
internal expectationsweb safe fonts
solutions we use

10. A S I M P O R T A N T A S Y O U R W I N E L A B E L
tasting room to inbox

14. O B J E C T I V E B A S E D M A R K E T I N G
going through phases

15. A customer comes to the
tasting room. The first
question you ask is “Is this
your first time visiting?”
customer
life cycle
R E T E N T I O N
ENGAGEMENT
A C Q U I S I T I O N
TOP
FUNNEL
MIDDLE
FUNNEL
BOTTOM
FUNNEL
$

16. thank you walla walla