The document discusses digital identity and marketing strategies for wineries. It lists services like branding, email marketing, social media management, and app development. It also discusses using software solutions to target subscribers through advanced segmentation without manual list importing. The document emphasizes that digital identity and marketing is as important as the wine label and discusses using objective-based marketing and understanding the customer life cycle to improve acquisition, engagement, and retention.

1. digital identity
C O N G R U E N C Y I S K E Y

2. ANDRES CRESPOCORBEN KETELSEN

5. • B R A N D I N G A N D I D E N T I T Y
• E F F E C T I V E E M A I L M A R K E T I N G
• S O C I A L M E D I A M A N A G E M E N T
• A P P D E V E L O P M E N T
• C R E A T I V E W R I T I N G

6. The only app rewarding
wineries & wine lovers.
discover. share. get rewards

7. Target subscribers through
advanced segmentation
without the manual labor
of list importing
software
solutions

8. A S I M P O R T A N T A S Y O U R W I N E L A B E L
tasting room to inbox

11. O B J E C T I V E B A S E D M A R K E T I N G
going through phases

12. A customer comes to the
tasting room. The first
question you ask is “Is this
your first time visiting?”
customer
life cycle
R E T E N T I O N
ENGAGEMENT
A C Q U I S I T I O N
TOP
FUNNEL
MIDDLE
FUNNEL
BOTTOM
FUNNEL
$