This document provides an overview of location-based services and how to get started with location-based marketing. It discusses the evolution of social media from sharing ideas to sharing locations. Check-ins allow users to broadcast and share their locations with friends on applications like Foursquare. Location-based marketing uses check-in data to target customers according to their real preferences and locations to increase repeat visits, attract new customers, and boost word-of-mouth awareness. The document provides 5 tips for businesses to start with location-based marketing, such as claiming venues, sending timely messages to nearby customers, and automating personalized marketing based on customer check-in data and history.

1. Overview of Location-Based
Services and
How to Get Started with
Location-Based Marketing
Adam Steinberg
Co-Founder, PlacePunch
adam.steinberg@placepunch.com

2. Introduction
Adam Steinberg
Co-Founder & CEO
PlacePunch
adam.steinberg@
placepunch.com
678.608.1411
@placepunch
@adams472

3. Agenda
Evolution of social media
What is a check-in?
How to check-in
Location-based marketing overview
5 tips for starting with location-based
marketing

4. Evolution of Social Media

5. 2000 2004 2007 2010
Share photos, Share what Share where
Share ideas updates you’re doing you are

6. •
What’s causing this change in
social media?
GPS-Enabled Smartphones

7. Smartphone Affordability

8. Smartphone popularization
2004 2010

9. Smartphone usage to exceed
flip phone in 2011

10. What is a Check-In?

11. Check-ins are social location
broadcasting and sharing

12. Check-ins connect friends and
venues

13. How to Check-In

14. Download a check-in application
to your smartphone

15. What applications (location-based
services) offer check-ins?

16. Check-in at restaurants, stores

17. Share check-ins on Twitter,
Facebook

18. Meet friends

19. Discover new venues

20. Earn badges

21. Become the mayor
Foursquare Mayor:
Customer with the most days
checked into your venue over
the last 60 days

22. Redeem Check-In Specials

23. Why check-in?
Socialize
Earn badges; Become the mayor
Receive offers

24. Location-Based
Marketing Overview

25. Check-Ins for Business
Check-Ins Are:
Customer Visits
Free Advertising
Customer Data

26. Why do check-ins matter?
5 million users
+ 150,000 new users a
week
Facebook opens
2,500 media mentions check-ins to 500
weekly million members

27. Brands marketing through
location-based services
Restaurants Retailers

28. What is location-based marketing?
Location enable marketers to target customers
according to real preferences at the right time

29. Goals of location-based
marketing
+ Repeat customer visits
+ New customer visits
+ Word of mouth awareness
+ Smarter marketing

30. Location-based marketing is
data and insights
• Where your customers are
• Where else do they visit
• How many friends they have
• Who they are (demographics)

31. Can you harness location data?

32. In other words …
Timeliness
+
Personalization
Customer Loyalty +
Word of Mouth Marketing

33. What location-based marketing is not

34. 5 Tips for Starting With
Location-Based Marketing

35. 1. Claim venues and offer
specials to nearby customers

36. 2. Deliver timely, relevant
messages to customers
Message customers when
they check in
• Goodwill
• Promotional / Bounce backs
• SMS/Email/Twitter
Benefits
• Affinity
• Future visits
• Retweets / Awareness

37. 3. Automate personalized
marketing
Based on check-ins, Examples
create personalized
messages for: Send thank you messages and
special rewards to best
customers (that must be shared
– buy one get one free)
• Frequent customers
• New customers If a customer hasn’t visited in
last 60 days, automatically send
• Lapsed customers coupon or offer.

38. 4. Identify your potential customers
Market to potential customers that visit
competitors’ locations

39. 5. Measure. Rinse. Repeat.

40. Bonus: Incorporate location data in
other marketing efforts
Send the right offers to the right people based
on their check-in history

41. 2 Minutes on PlacePunch

42. PlacePunch connects your brand to
customers through location check-ins
Your Brand

43. PlacePunch enables marketers to:
 Build check-in loyalty programs
 Send timely, relevant messages
 Build email list
 Learn about customers
www.placepunch.com

44. Who do we work with?

45. Learn more at …
www.placepunch.com

46. Thanks for your time
Adam Steinberg
Co-Founder & CEO
PlacePunch
adam.steinberg@
placepunch.com
678.608.1411
@placepunch
@adams472

47. Questions?