This document outlines 6 steps to create a stylish personal brand that makes money, including developing a website, branding, ideal customer, business model, building an audience through content marketing and social media, hosting events, and creating a story. It discusses fear and limiting beliefs, business and lifestyle desires, non-sleazy sales techniques like webinars and strategy sessions, and how the author's own brand and website have evolved over time.
A talk we gave at The House, a co-working space in Tunbridge Wells, on how to take initial steps into improving your usage of LinkedIn to benefit your business. We use LinkedIn on behalf of clients and see how it can deliver on business objectives, if you use it strategically.
How can you get more people interested in your club? Learn how blogging improves brand awareness, can help support your newsletter, and contributes to revenue growth.
A talk we gave at The House, a co-working space in Tunbridge Wells, on how to take initial steps into improving your usage of LinkedIn to benefit your business. We use LinkedIn on behalf of clients and see how it can deliver on business objectives, if you use it strategically.
How can you get more people interested in your club? Learn how blogging improves brand awareness, can help support your newsletter, and contributes to revenue growth.
Landing pages, squeeze pages and sales pages are three different things and used for three different approaches to building your list, as well as selling your services.
Watch the full video here: https://youtu.be/e8iwpTJZL3A
And dont't forget to subscribe to my channel!
While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?
The most common barrier seems to be the lack of a viable, permission-based email contact list. So if this is the issue your business faces, what can you do about it?
30 dead simple ways to get more agency clientsWishpond
What's the main difference between a small local agency and a global agency powerhouse?
Aside from their big fancy offices, hundreds of employees, and endless stream of employee perks, the answer boils down to one simple thing: clients.
And not only the type and size of their clients, but also the sheer number of them.
So with this in mind, you might be asking yourself: how can I get more clients for my agency?
Well the answer to that is simple, go out there and get them.
But I'm not here to give you a pep talk on motivation. I'm here to give you 30 actionable ways to start getting more agency clients today.
Let's get going!
https://blog.wishpond.com/post/115675437029/get-more-agency-clients
January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead GenerationHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
From ITC Agent Conference 2015...
Having a pretty website is not enough today. In this session we will discover how you can create content on your website, improve your visibility, and why it is important in today's market.
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
5 new ideas for bringing your meeting back to a familiar location [webinar] (1)DMAI's empowerMINT.com
It’s the end of another successful meeting or event. Attendance was up, sessions were productive, exhibitors were happy and the location was ideal. You are feeling pretty good.
Then the inevitable question arises; what will you do to top this? And if your meet occurs in the same destination regularly, or rotates to the same few destinations on a reoccurring basis, keeping things attention-grabbing can be even more of a challenge.
We offer 5 tips in this 30 minute webinar to help you enliven your meetings with new ideas.
Join us to learn:
· How to best know what’s new in any destination
· How to find what is unique and off the beaten path
· How to borrow brilliance from other planners
· How to theme your event with the destination in mind
· Who to know to make it all happen!
Landing pages, squeeze pages and sales pages are three different things and used for three different approaches to building your list, as well as selling your services.
Watch the full video here: https://youtu.be/e8iwpTJZL3A
And dont't forget to subscribe to my channel!
While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why?
The most common barrier seems to be the lack of a viable, permission-based email contact list. So if this is the issue your business faces, what can you do about it?
30 dead simple ways to get more agency clientsWishpond
What's the main difference between a small local agency and a global agency powerhouse?
Aside from their big fancy offices, hundreds of employees, and endless stream of employee perks, the answer boils down to one simple thing: clients.
And not only the type and size of their clients, but also the sheer number of them.
So with this in mind, you might be asking yourself: how can I get more clients for my agency?
Well the answer to that is simple, go out there and get them.
But I'm not here to give you a pep talk on motivation. I'm here to give you 30 actionable ways to start getting more agency clients today.
Let's get going!
https://blog.wishpond.com/post/115675437029/get-more-agency-clients
January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead GenerationHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
From ITC Agent Conference 2015...
Having a pretty website is not enough today. In this session we will discover how you can create content on your website, improve your visibility, and why it is important in today's market.
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
5 new ideas for bringing your meeting back to a familiar location [webinar] (1)DMAI's empowerMINT.com
It’s the end of another successful meeting or event. Attendance was up, sessions were productive, exhibitors were happy and the location was ideal. You are feeling pretty good.
Then the inevitable question arises; what will you do to top this? And if your meet occurs in the same destination regularly, or rotates to the same few destinations on a reoccurring basis, keeping things attention-grabbing can be even more of a challenge.
We offer 5 tips in this 30 minute webinar to help you enliven your meetings with new ideas.
Join us to learn:
· How to best know what’s new in any destination
· How to find what is unique and off the beaten path
· How to borrow brilliance from other planners
· How to theme your event with the destination in mind
· Who to know to make it all happen!
A presentation from the Equine Business Conference presented by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, and partly funded by the North Central Regional Center for Rural Development. Presenter: Peggy Miller, Iowa State University
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Powerful Digital Marketing By Torie Mathis
Save time, up professionalism and leverage content.
WORK SMARTER, NOT HARDER!
Learn how to reach your goals.
http://integrativesuccessacademy.com/
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
6 Steps to Create a Stylish Brand that Makes you Money
1.
2. 6 Steps to Create
a
Stylish Personal Brand
that
Makes you Money
3. The process I personally went
through to grow my brand and
this is exactly what I work with
my clients on
4. • Website
• Branding
• Copy
• Ideal customer
• What makes you different and stand
out from the crowd
• Fear and limiting beliefs and how to
move past them.
You & Your Brand
5. How will you make money?
• Business & lifestyle desires
• Business model
• Packages and programs
• Business structure
• Wealth consciousness.
6. Building Your Audience
• Opt in creating
• Growing your list
• Auto responders
• Newsletters
• Offline networking
7. Growing Your Reach
• Content schedule
• marketing plan
• social media
• FB private groups
• FB ads
• Guest posting & interviews
8. Non-sleazy Sales
• Writing sales copy
• Successful strategy sessions
• Webinars for promotion
• Hosting sold out events
9. • Writing your story
• PR & media opportunities
• Creating must watch videos
• Podcasts & speaking
• Webinars & joint ventures
You are your brand. Peoplebuy from people they know, like and trust. Your website is a reflection of that. Thinking about yourself as a brand is how you get started with all that. Your copy should be as close to how you would talk as you can reasonable make it. Knowing your why – what makes you stand out in the crowd is key to your brand. The more you are yourself – the more people identify with you and know they want to work with you. And the more you attract your ideal customer. Fear will be there. Many fear they aren’t going to be successful or not able to make money or effort will be a waste. Be kind to yourself. Fear is normal don’t let it hold you back.Questions to ask to narrow down your brand:-Who are you? What words do you use to describe yourself? -How do others see you? What words do they use to describe you?-Why do you do what you do? What motivates you? What drives you?
You can’t call what you are doing a business unless you are making money. The following are questions, when answered, will help you narrow down your business model and structure. Money needs a purpose. Money needs clarity.Business & lifestyle – what do you desire to have? How much money do you want to make? How much money do you want to make a month? Week? Year? At what point will you be able to quityour job? What will you do with the money you earn?Business model – How will you get the money to come in? How will you make the money? Affiliates? Ebooks? Online programs? Packages? Programs?Business structure – What insurance, accountant/bookkeeper/ all registrations completed, licenses, etc. do you need to complete?Wealth consciousness – How are you growing and expanding your belief about money? Book suggestions: Think and Grow Rich, Money- A Love Story.
Opt in creation – for list building. A free gift you give someone when they sign up for your newsletter. Something only you can be offering people. An opt in is a way to grow your list. Auto-responders – when people opt in they receive a sequence of newsletters – the purpose is to fully engage with your audience. It helps guide people to popular blog posts and products and servicesNewsletters – helps you to grow your audience and your reach. Once a week is best practice. Recommend no less than twice a month.Offline networking – this is communicating and building relationships with people in your community. Questions for building you audience:-What great opt in can you create that only you can offer?-How can you encourage people to spread your message via auto-responders?-How often will you send out a newsletter? What content will you put in the newsletter that entices readers to open it?-How and who can you meet face-to-face in your community?
Content schedule & Marketing plan – making a list of things you want to post about. Have a schedule and content you want to post on a specific day. Social media – very similar to content and marketing plan – your social media content will often reflect your content schedulePrivate FB groups – it might take a while to find the right FB group, establishing yourself as an expert, being friendly, answering questions, build relationships.FB ads – are great for grow reach. It is paid. If done the right way it can be very beneficial. They can be $3-$5 per lead. The idea is to get them to opt in to your email. Guest posting & interview – select blogs you admire and ask if you can write a guest post. Also interviewing others on your site. Hopefully, they will share your interview with their list. Questions to move you forward to grow your reach:-How often will you post? Have you created a content schedule?-What social media outlets are you utilizing? Are there others you can use?-Have you created a content schedule for your social media marketing?-What Facebook groups are you a part of that build your reach?-What kind of Facebook ad could you place which would draw in subscribers?-Do you have a list of favorite blog or like-minded people you could contact for interview?
Non-sleazy sales— you have to let people know you are selling something in order to make money. Writing sales copy – look at sales copy you like, use it as a model, include your passion about your service/product.Strategy sessions – get comfy having the sales conversation. Webinars for promo – great addition to grow reach and subscriber list.Hosting sold out events – Promotion, promotion, promotion.Questions to encourage you to sell in a way you are comfortable with:-Are you letting people know you have something they need or could help them?-Does your sales copy reflect your sincere message? Does it reflect your why?-Create a script for the sales conversation – practice it on friends/family.-Do you have a list of ideas you could teach/discuss/present in s a webinar?-Have you created a way promoted your events? Who can you get to help promote your events? Other blogs? Contacts?
Writing your story – I am currently writing my book. It’s part how to/part memoir. This offers people a chance to get affordable information about you, what you offer and who you are.PR & Media opportunities – increase credibility, positions you as an expert in the field.Creating must watch video – another way to reach people, good way to get to another medium. Podcast - is for the listener, not the reader or watchers.Webinars & joint venture – have a partner is a good way to double your exposure or triple – depending on the number of people involved. Questions about gaining popularity:-Have you written your story? Are you comfortable sharing your story?-Have you created a list of media opportunities you would like to be interviewed?-Do you have any video you can post? Have you practiced creating even short videos related to your brand?-Do you have any favorite podcast broadcasters you could collaborate with? Have you explored taking video/webinar content and creating a podcast?-Do you have a list of colleagues you would like to do a webinar or have a joint venture with?