The document discusses various traction channels that can be tested and utilized to help drive growth for a startup. It recommends focusing 50% of time on traction development and testing channels in parallel through "middle ring tests" that each cost under $150 before focusing resources on top-performing "inner ring" channels. Specific strategies are provided for channels like targeting blogs, publicity, unconventional PR, search engine marketing, social/display ads, and more to test cost-effectively and gather customer feedback early in product development.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
A workshop delivered by Deena Zenyk, Principal Consultant at Influitive, focused on how to get your colleagues on board with an advocate marketing program.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
A workshop delivered by Deena Zenyk, Principal Consultant at Influitive, focused on how to get your colleagues on board with an advocate marketing program.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
It's not easy to build a content marketing programme that gives customers what they need at every stage in their buying process and measures ROI in a meaningful way. Here's my way of doing it.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
Product Management and the Search for Product Market Fit Intelligent_ly
Jeff Bussgang on Product Management and the Search for Product-Market Fit
Startup product management is both an art and a science.
We're thrilled to host Jeff Bussgang - author, blogger, professor, VC partner, and generally one of the best all round startup minds we know - for an in-depth dive into best practices in product management as well as tactics to achieve product-market fit.
You'll Learn:
-The skills that characterize great product managers
-Tactics and techniques for finding product-market fit
About Jeff Bussgang:
Jeff Bussgang is a general partner at Flybridge Capital, a senior lecturer at Harvard Business School and an author/blogger (book: Mastering the VC Game, blog: Seeing Both Sides). He was previously an entrepreneur, cofounding Upromise (acquired by SallieMae) and serving as VP of marketing and products at Open Market (IPO 1996).
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
It's not easy to build a content marketing programme that gives customers what they need at every stage in their buying process and measures ROI in a meaningful way. Here's my way of doing it.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
Magic tricks for viral growth: From Zero to Zillions of Usersjennwise27
The most explosive, sustainable, scalable, organic, and inexpensive growth comes from viral marketing,
which in its simplest form is customers marketing products to other customers.
Get concrete strategies to build, test, implement and improve viral growth mechanisms.
Learn:
- How to develop a viral growth strategy
- How to apply fundamental viral growth strategies to sales, business development and marketing tasks
- How to analyze existing products / services from the point of view of viral growth goals
This presentation covers techniques, tools and channels, based on experience leveraging these strategies in real business scenarios and gives you quick, quantifiable strategies to grow your customer base and revenue stream.
Once you have worked out your marketing Strategy, Marketing Funnel and approach, it is a matter of thirty minutes a day to promote your business online. A clear plan, focus and persistence will deliver up your business goals!
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3. Consider all channels
• Founders pursue traction channels they are most familiar with.
• Leads to crowding
• Most under-utilized channels are most promising
• It’s hard to predict which will work
• Only running tests can help
4. 19 Channels
Direct Sales Existing networks
Search Engine Marketing Publicity
Social and Display ads Unconventional PR
Search Engine Optimization Offline ads
Content marketing Viral marketing
Targeting blogs Trade shows
Email marketing/Webinars Offline events
Business development/Partnerships Community building
Engineering as marketing Speaking Engagements
Affiliate programs
6. 50 percent rule
• Focus 50% of time on traction development
• Marketo had 14k leads before product launch via content marketing –
blogs that discussed issues and solutions
7. 3 phases in product development
• Phase I – making something people want
• Lots of leaks in marketing, inefficiency
• Focus on getting product and PMF right
• Phase II – marketing something people want
• Fine tune positioning and marketing message
• Phase III – Scaling business
• Try to dominate and profit
8. Set traction goals
• Set goal for each phase of product dev and scaling
• Keep it quantitative
• Keep re-evaluating from time to time
9. Bullseye
• Outer ring – What’s possible
oThink of one idea for each channel
• Middle ring – What’s probable
oRun test in parallel
oCost of customer acquisition
oHow many customers are available
oAre the customers the right kind of customers
• Inner ring – What’s working
oFocus on one core channel
oUncover strategies and master it
10. Why bullseye?
• Structured
• Tells you to focus on all strategies
• Successful companies focus on underutilized strategies
• Get best ideas quickly and cheaply
12. Middle ring test
Focus on –
• How much it costs to acquire customers
• Is the volume big enough
• Are they the right customers you want
• Spend max $150 per channel
• Total spending < $1000 per month.
13. Inner ring tests examples
• for targeting blogs,
oWhich blogs to target,
oWhat content to push
oCall to Action
• SEM
oKeywords
oDemographics
oLanding pages
14. Saturation – Constantly optimize
• Every channel keeps getting saturated
• Keep iterating with middle ring tests even when executing the inner
right tests
16. Traction goal
• Looking for growth or profit
• How many customers for next funding
• Things will go not as predicted, keep re-evaluating and re-setting path
18. Key strategies
• Run tests on small blogs – discover blogs from youtube, google,
twitter, delicious
• Sponsor blogs esp personal blogs.
• Build unique offers
• Mint.com used it to get 50k users from 600 blogs
20. What journalists like
• Milestones: raising money, launching a new product, breaking a usage
barrier, PR stunt, big partnership or special industry report.
• Bundle small news items into one big item
• Exclusive content, new launches
• Emotional stories
• Build relationship with reporters
• Focus on right smaller sites
21. Sharing news
• Submit story to link-sharing
• Share it on social networks
• Email to influencers
• Ping it to blogs
23. Key strategies
• Do something big, cheap, fun and original
• Be awesome to your customers and good things follow
• Prepare for failure, might not work
25. Key strategies
• Use search engine ads to test product positioning and messaging
• Measure conversions so you can test SEM variables against
profitability
• Use longer keywords- long tail keywords, cheaper and can be
profitable
• Pay close attention to your ad quality scores
27. Key strategies
• Contact small sites for display ads. Use it for phase 1
• Use social ads to build awareness of products and create demand
• Create compelling social content
29. Key strategies
• Run cheap tests by first targeting local markets
• Seek out remnant ad inventory for highest discounts
• Use unique cords and web addresses to track effectiveness
31. • Moz beginners guide to SEO
Fat headed keywords
• Try to find keywords such that even if you capture 10% of the volume you get a
sizable business
• Determine the competitiveness - use Open site explorer. If the competitor already
ranks high, it is tough to crack it.
• Fat head strategy = significant amount of unique content
Long tail keywords
• Since it is difficult for the startups to rank higher in the fat headed keywords, its
better to bundle together multiple long tail keywords.
32. Key strategies
• Find search terms that have enough search volume to move the
needle
• Generate long tail landing pages by using cheap freelancers
• Focus on how to build links
33. Type of content
• Publicity PR articles
• Product
• Content marketing
• Widgets
• Target people who will share content like reports – images,
slideshows, infographics
35. Unbounce
• Worked on the blog from the beginning
• team relied heavily on social media - where they would ping the influencers on
twitter to get some feedback.
• answer on Quora
• free infographics and e-books to the mailing list
• biggest problem in content marketing - writers block - write about the customers
problem
• having a strong company blog can impact - seo, publicity, email marketing,
targeting blogs, community building, offline events, existing platforms, and
business development
36. Key strategies
• Dedicate 6 months
• Do things that wont scale – contact influencers, industry leaders, ask them to
share
• Produce in-depth posts you cant find anywhere else
38. Key strategies
• activating a customer
• vero and customer.io to automate emails
• write friendly emails
• email marketing for retaining customers
• reminders, reports and information of how you have been using and deriving
value from the product
• email marketing for revenue
• send special emails for customers nearing their plan limits
39. Key strategies
• Personalize your email marketing
• Build list of prospective customers
• Setup automated emails
• Optimize A/B
41. Key strategies
K = i * conversion ratio
• build viral loop into the product
• shorten viral cycle time
• look for viral pockets - there are certain users who will do things to
make it viral
• keep on testing
45. Key strategies
• partnering with businesses so that both benefit
• Create pipeline of leads
• Focus on meeting core metrics – don’t get distracted at all
• Partners - Standard, JV, Supply, Licensing,
• Think strategically
47. SPIN selling
Situation questions - Begin
• Ask only 2 questions – how many employees? How is your org structures?
Problem questions - Understand
• Ask few or 2 – Are you happy currently? What problems are you facing?
Implication questions – Scare them
• Are the problems hurting your productivity, revenue or employee
happiness?
Need payoff question – Your solution
Will our solution help? What impact will it create? Whom will it help?
48. Key strategies
• Don’t rule out cold calling
• Build a repeatable sales model
• Get buyer to comment to time lines
• Try to understand their common problems
• Your first customer is important – progressive, helpful, involved it
helping you build your product.
50. Key strategies
• Use existing affiliate network
• Get 20 affiliate members - show them demos, train them
• Keep the payouts simple
• Make your customers as your affiliates
• Commission Junction (CJ), Clickbank, Affiliate.com, PepperJan, ShareASale,
adknowledge,LinkShare, MobAff, Neverbluw, Clickbooth, Retail me not.
52. Key strategies
• Figure out where the potential customers hang out
• Create a feature to fill gap for that platforms users
• Focus on new and untapped platforms
• App stores, g2 crowd, Chrome plugins stores
• Use ads to list higher in app store –get better visibility and more
organic downloads
54. Key strategies
• Schedule meetings and dinners ahead of time
• Investigate the efficacy of shows before committing – visit one year
before, talk to previous exhibitors
• Have an inbound and outbound strategy for your booth
• Set clear goals – press, investors, major customers
• Write down all events in your industry- evaluate each event.
• Proactively set meetings - vendors, competitors, partners, bloggers,
editors
• Put up good booth, large banners, give discounts, giveaways like bags
56. Key strategies
• Launch at a conference
• Test this channel – attend or host mini conferences
• Throw a party after the event
• Good for enterprise with long sales cycles.
• Start with Small local events, meetup groups
58. Key strategies
• You are doing a favour to organizers by presenting
• Submit authoritative proposals far in advance
• Organizers look for timing, topic and credibility
• Audience wants to know Why you? What can you offer?
• Story sells – What, why , how you got there?
• Call to action – signup to mailing list to get slides, offers
• Record videos- reuse it
• Network after talk, engage, etc
60. Key strategies
• Stack overflow used this
• Cultivate and empower evangelists - Use linkedin , google groups and
other forums where people hang out.
• Set high quality standards from the start – It’s challenging
• Bootstrap of an existing audience – from complimentary communities
online or offline events
62. Targeting blogs
Contact 10 niche blogs and get the to review your product. Give offer
for their audience(tshirts,etc ). Or Pay them and run ads $100/month.
Publicity
Contact 5 relevant local reporters and get them to write to about you.
Local stories flavor. Get contact from twitter
Unconventional PR
Random contest or funny video (Dollar shave club), Use facebook,
twitter ads to promote
63. SEM
Try Bing ads are way cheaper to experiment on, cheaper, big expansive
keywords
Social display ads
Try Fb twitter ads against groups and handles
Offline ads
Advertise on some local podcast, few ads on local paper
64. SEO
Create content rich pages, Put it in footer of home page. Run fat head
keywords ads
Content marketing
Company blog – one blog per month. Post on twitter, reddit. Double
down if it makes sense.
Email marketing
Contact 10 email newsletters. Ask them to run ads. Ask people to
download content for giving email.
65. Viral loop
Build viral loop in your product. Uber code/dropbox code sharing
Engineering tool
Make simple tool, easy to use like calculator. Travel policy generator
Business dev
Reach out to 3 companies in 2 categories – HRMS/expense
management. Strike one deal atleast
66. Sales
List 20 local customers. Get warm intros. Use SPIN approach.
Affiliate program
Contact relevant major affiliate network. Recruit 20 affiliates to sell.
Contact existing customers – get them to sell.
Existing platforms
Check marketplaces, criaglists, g2 crowd – get listed
67. Trade shows
List all trade shows for next year. Go attend, see if it makes sense to sponsor
Offline events
Put one day mini-conference with local speakers. Host it at college,
restaurant, etc
Speaking engagements
Contact 3 local meetup groups. Present your company as a personal story
Community building
Join 3 online forums, engage on 20 threads each. Create your own
community and seed members from those forums.