The craft beer industry is growing at a rapid pace, providing an abundance of options for craft beer enthusiasts. But this creates a challenge for breweries, making it difficult to stand out among the competition at the tap or on the shelf.
In order to win people over, you have to reach them at critical decision points along the customer journey, whether it be at the bar, in front of a display case, or even before they leave the house.
Let’s consider what makes a great beer brand. I share a few of my thoughts on how to craft a brand.
Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company
Five Branded Valentines Treats for Your Valued Customersbmt Promotions
St. Valentine’s Day is nearly upon us and, it’s the perfect time to tell your customers how much you appreciate them with some love inspired promotional gifts.
The craft beer industry is growing at a rapid pace, providing an abundance of options for craft beer enthusiasts. But this creates a challenge for breweries, making it difficult to stand out among the competition at the tap or on the shelf.
In order to win people over, you have to reach them at critical decision points along the customer journey, whether it be at the bar, in front of a display case, or even before they leave the house.
Let’s consider what makes a great beer brand. I share a few of my thoughts on how to craft a brand.
Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company
Five Branded Valentines Treats for Your Valued Customersbmt Promotions
St. Valentine’s Day is nearly upon us and, it’s the perfect time to tell your customers how much you appreciate them with some love inspired promotional gifts.
BRANDING — Fashion Institute of Technology Denim Project Presentation — Feb 2...BrandingDoneRight
These are the visuals that accompanied a branding presentation to the FIT students. 1. Understand your brand, your mission, before you start 2. Define your market, gather data 3. Answer who, what, where, how, when. 4. Re-evaluate continually during the process to be sure your communication with your target market (marketing via social media) is aligned with your core values and your mission.
Find Christmas coupons, deals and sales Holiday coupons, coupon codes, and promo codes for your online Christmas Holiday orders at Couponsforzipcodes.com
Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Re...Orbit Media Studios
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Here are the 5 ways that work best for attracting new customers and get more foot traffic to your shop. Retailers can use these tips to design more effective retail strategies.
How to push the envelope and stand out with what’s next in social content strategy.
How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
BRANDING — Fashion Institute of Technology Denim Project Presentation — Feb 2...BrandingDoneRight
These are the visuals that accompanied a branding presentation to the FIT students. 1. Understand your brand, your mission, before you start 2. Define your market, gather data 3. Answer who, what, where, how, when. 4. Re-evaluate continually during the process to be sure your communication with your target market (marketing via social media) is aligned with your core values and your mission.
Find Christmas coupons, deals and sales Holiday coupons, coupon codes, and promo codes for your online Christmas Holiday orders at Couponsforzipcodes.com
Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Re...Orbit Media Studios
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Here are the 5 ways that work best for attracting new customers and get more foot traffic to your shop. Retailers can use these tips to design more effective retail strategies.
How to push the envelope and stand out with what’s next in social content strategy.
How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
A Brand Voice offers a consistent experience across all of your business touch points with the customer. This is essential in creating a brand image. It lets your audience know who you are and instills trust.
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
Lean, agile, consumer centered: how to develop brands in the age of connected...Valentina Giannella
Key ideas, suggestions and a step-by-step model to develop brands that people will love. The approach is based on three principles: 1 - define the brand around your consumers, and not around your product 2 - Get rid of irrelevant deliverables and focus more on rapidly prototype the brand, with tests and iteration (the so-called Lean Brand) 3 - Measure love, not awareness. This is not a handbook, but more of a sticky wall with a checklist of what you need to do, and to care about when developing, redesigning, refining a brand experience. More on www.lagiannella.com
Similar to Laurie Millotte, Outshinery - Delight and Communication/Marketing - More visuals. More delight. More sales. (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. Laurie Millotte,
Founder and Chief Amazement officer, Outshinery
● Award-winning independent creative director
● 14+ years of experience in alcohol industry
● Delights customers with bespoke & effective design
4. outshinery.com
Human evolution makes us visual creatures. We make more decisions
with our eyes than any other sense. And we make snap
evaluations—like judging a book by its cover, or a bottle by its label.
5. outshinery.com
A picture is worth a thousand words. Images help a customer ascertain
the quality and details of a product better than any description.
6. What does delight
have to do with it?
outshinery.com
If customers are absolutely delighted by your product and
the experience you give them, they’ll start talking about it
and help you achieve organic exponential growth.
7. outshinery.com
Human beings are driven by emotions
(and often make decisions based on them).
Establishing an emotional connection with
users through delight is an easy way to add
value to customer interactions.
8. outshinery.com
Aarron Walter, in his book Designing for
Emotion, describes a hierarchy of user needs
that closely mirrors Maslow’s hierarchy.
He posits that superior needs (such as
pleasure and delight — at the very top of
the pyramid) can only be achieved after
more foundational ones (such as
functionality and usability) are fulfilled.
9. A “surprise + a smile” establish a connection with your audience
and make your brand stand out.
11. outshinery.com
Lackluster photos are simply not compelling—no delight at all.
And they certainly don’t represent the care and attention you put in your products.
12. outshinery.com
Opt instead for clear and sharp imagery—that’s delightful!
Be professional with bottle shots that match the current release and never, ever rely
on the dreaded “no photo available” icon.
13. Cohesive + consistent.
Everywhere.
Bonus delight points:
show your bottle in
context with images
that match the aesthetic
of your brand and site.
outshinery.com
15. outshinery.com
Visual + evocative.
Show them!
Fill in “visually” for what is
not readily accessible in an
online experience with
compelling images and
pops of color.
16. Resonate with what your
audience is (actually) looking
for when buying wine online.
2
outshinery.com
17. As an industry, we tend
to think that our
audience wants more
info from us: tasting
notes, reviews, flavor
profiles…
This can resonate with a
certain audience for
sure, but not everyone
wants to be educated...
outshinery.com
19. … many customers look to your brand for pleasure and entertainment.
Use delightful images to suggest how your product fits into their lifestyle.
How will it feel to share and enjoy this wine? (Remember: emotions drive decisions!)
20. outshinery.com
Always share your product in a
smart + easy way. Flawless
images can support high-detail
instances but they can also
stand alone and make an
impression.
What works well on your
social pages transfers well to
your website and ecommerce
platform.
outshinery.com
21. Make it contextual.
Bring your wine into their
homes, daily life, or
aspirational situations.
Show the pleasure of
enjoying your bottles in
real life.
outshinery.com
23. outshinery.com
Nothing is in a silo.
Your product is enjoyed
according to seasons and
occasions. Consider what
your audience is celebrating
on experiencing.
27. Make it easy on yourself!
3
outshinery.com
Running a successful winery is not easy.
You’ve a lot on the go already!
28. Build trust + be pro.
Photographing wine bottles bit like taking a selfie
in a house of mirrors, isn’t it?
It’s tricky, but that’s no excuse to disappoint your
audience. Take a glance at the label to the left.
Hard to read with all that glare...
29. outshinery.com
This is what motivated Laurie to found
Outshinery. Beautiful bottles, but lackluster
photos.
After considering the Hollywood tech that
brought this dino to life in Jurassic World,
she realized that this same artistry could
be applied to wine bottle photography.
👈Now, see that bottle?
Much better. (And no t-rex needed!)
30. It’s magic that can be applied consistently across your full portfolio...
31. ...and the delight doesn’t have to
stop at the basics.
Take the style of your DtC platform and
transfer it into all dimensions of your
communication.
Think: wine club mailers, tasting room
materials, support for your vendors, even
populate your press and media center.
outshinery.com
32.
33. outshinery.com
Using delight means you can have fun.
Set your brand up for a style aesthetic that expects the unexpected.
Think of all the instances where this would be killer for customer-centric events? (All the gift-giving moments.)
34. Wrapping up!
● Alleviate online shoppers’ frustration.
● Resonate with what your audience is (actually)
looking for when buying wine online.
● Make it easy on yourself!
35. outshinery.com
This is the heart of delightful
communication. Not just info-passing,
but well-placed expressions of people
connecting with people through
emotion.
Put a smile in your communication
and let your audience feel the love.
Have you ever heard that if you smile on the phone, the
person on the other end can hear the joy in your voice?
36. TAKE THE PLEDGE:
2020 is the year I...
✔ Raise the average order value in my DtC store,
✔ Increase the signups to my club,
✔ Grow my audience on social,
✔ Increase the ROI of my paid ads,
✔ Get more prominent media coverage,
✔ Bring delight in my communication!
37. Do you need compelling
product images?
Try Outshinery for free and see the 💡!
● Fill out a short questionnaire
● Upload your label when prompted
● Receive your complimentary photo
a few days later
TRY FOR FREE
Offer valid for first timers only
38. Oh… and remember the dino story?
outshinery.com
It turns out that Outshinery ended up getting the chance to
photograph a label with a dinosaur! Here’s a look at it 👉
If you have a bottle with a dino on the label, send it our way.
We’ll make a complimentary Bottle Shot for you!
