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SESSION 107 
SEP 23, 2014 8:00 AM – 9:00 AM 
DESIGNING TANGIBILITY IN COMMUNITIES OF 
PRACTICE: KEY TO SUCCESS 
ARUN 
PRAKASH 
(arun.prakash@infoprolearning.com) 
SONIA 
WADHWA 
(sonia.wadhwa@infoprolalearning.com) 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa. 
All 
Rights 
Reserved.
Arun 
Prakash 
Arun 
Prakash 
is 
a 
recognized 
thought 
leader 
in 
the 
fields 
of 
organizaEonal 
development 
and 
learning 
technologies. 
He 
has 
leveraged 
his 
20+ 
years 
of 
experience 
in 
meaningful 
integraEon 
of 
formal 
and 
informal 
methods 
of 
learning 
through 
technology. 
These 
methods 
have 
been 
the 
cornerstone 
of 
award-­‐ 
winning 
collaboraEve 
learning 
products 
and 
management 
systems. 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
Sonia 
Wadhwa 
Sonia 
Wadhwa 
is 
a 
passionate 
advocate 
of 
improving 
L&D 
performance 
by 
focusing 
on 
performance 
support 
and 
collaboraEve 
learning. 
She 
is 
an 
authority 
in 
sePng-­‐ 
up 
and 
managing 
high-­‐performance 
learning 
delivery 
operaEons 
for 
some 
of 
the 
world’s 
largest 
enterprises. 
With 
over 
20 
years 
of 
experience 
in 
direcEng 
global 
L&D 
teams, 
Sonia 
serves 
as 
a 
board 
member 
for 
several 
learning 
associaEons 
and 
consorEums.
CoP 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
What 
are 
Communi5es 
of 
Prac5ce?
CoP 
COMMUNITIES OF PRACTICE (CoP) 
› 
Groups 
of 
individuals 
who 
have 
similar 
goals 
and/or 
challenges, 
or 
share 
a 
passion 
for 
a 
topic 
or 
skill 
area; 
who 
deepen 
their 
knowledge 
and 
experience 
in 
the 
common 
area 
of 
experEse 
by 
regularly 
interacEng 
with 
each 
other. 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
What 
it 
is 
NOT?
CoP 
WHERE IS THE CONCEPT BEING APPLIED? 
› 
• OrganizaEons 
• Government 
• EducaEon 
• AssociaEons 
• The 
Web/ 
The 
Internet 
…etc. 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
Parts 
WHAT CONSTITUTES A CoP? 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
Community 
PracEce 
Domain 
Roles 
and 
Goals
Domain 
DOMAIN 
• A 
clear 
definiEon 
of 
the 
area 
of 
common 
interest 
to 
all 
potenEal 
members 
of 
the 
community 
• This 
definiEon 
should 
be 
detailed 
enough 
to 
cover 
key 
issues, 
concerns, 
and 
challenges 
experienced 
by 
members 
** 
Members 
need 
to 
demonstrate 
commitment 
to 
the 
domain 
and 
shared 
competence. 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
Community 
COMMUNITY 
• Members 
of 
a 
CoP 
may 
be 
from 
significantly 
different 
backgrounds 
and 
may 
not 
have 
the 
same 
work 
environment. 
• The 
binding 
factor 
between 
members 
may 
be 
the 
subject 
of 
interest 
and 
their 
commitment 
to 
learning 
and 
evolving 
in 
the 
same. 
**The 
relaAonships 
among 
members 
and 
the 
sense 
of 
belonging 
is 
supreme 
for 
a 
successful 
community. 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
Practice 
PRACTICE 
• The 
actual 
body 
of 
knowledge, 
informaEon, 
methods, 
tools, 
documents, 
case 
studies, 
quesEons 
and 
answers 
• A 
dynamic 
body 
of 
knowledge 
and 
resources 
that 
build 
itself 
over 
a 
period 
of 
sustained 
interacEon 
**This 
knowledge 
is 
not 
merely 
conceptual 
insights 
but 
pracAcal 
wisdom, 
that 
allows 
for 
the 
creaAon 
of 
“shared 
pracAce”. 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
Roles & 
Goals 
ROLES AND GOALS 
• Defined 
and 
Formal 
Roles: 
• Creator/ 
Sponsor 
• Content 
Coordinator/ 
Moderator 
• Undefined 
and 
Informal 
Roles: 
• That 
evolve 
as 
members 
interact 
and 
parEcipate 
• Goals: 
Role-­‐specific 
goals 
and 
individual 
goals 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
So,… 
Benefits 
of 
a 
CoP? 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
Benefits 
BENEFITS OF CoP 
Knowledge 
• Dynamic 
body 
of 
shared 
resources 
• Access 
to 
experEse 
• Transfer 
of 
tacit 
knowledge 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
People 
• Help 
with 
job 
challenges 
• Personal 
development 
• MoEvaEon 
• Engagement 
Business 
• ProducEvity 
• Competence 
• Industry 
Leadership 
• Synergies 
across 
enEEes 
Innova5on 
• Industry 
best 
pracEces 
• New 
strategies 
and 
methods 
• StandardizaEon 
Long-­‐Term 
& 
Short-­‐Term 
Value
So,… 
Are 
we 
achieving 
these 
benefits 
? 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
Success 
Factors 
KEY SUCCESS FACTORS OF CoP 
Tangible 
Factors 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
• Governance 
• Extent 
of 
CommunicaEon 
• RecogniEon 
of 
ExperEse 
• Leadership 
• Member 
Engagement 
• InnovaEon 
Intangible 
Factors 
• Trust 
• IdenEty 
• Quality 
of 
CommunicaEon 
• Individual 
AspiraEon 
• CollecEve 
ExperEse 
• Direct 
correlaEon 
with 
performance 
outcomes
The 
Divide 
THE GREAT DEBATE 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
vs.
Success 
Factors 
KEY SUCCESS FACTORS OF CoP 
Extent 
of 
CommunicaEon 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
• Number 
of 
community 
exchanges/ 
acEvity 
• Kind 
of 
acEvity/ 
exchange 
• Frequency 
and 
Currency 
of 
acEvity/ 
exchange 
• Sustenance 
and 
size 
of 
acEvity/ 
exchange 
• Speed 
and 
Time 
to 
Response 
Quality 
of 
CommunicaEon 
• Indirectly 
measure: 
• Advancement 
of 
domain 
through 
new 
knowledge 
and 
best 
pracEces 
• Community 
being 
the 
preferred 
locaEon/ 
portal 
for 
answers
Success 
Factors 
KEY SUCCESS FACTORS OF CoP 
Individual 
Growth 
and 
Leadership 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
• RecogniEon 
of 
Knowledge 
• Emergence 
of 
New 
Though 
Leaders 
• Improvement 
of 
Quality 
of 
AcEviEes 
the 
Community 
• Sense 
of 
IdenEty 
CollecEve 
Growth 
and 
Leadership 
• Pride 
in 
Community 
• ContribuEon 
to 
the 
OrganizaEon 
• InnovaEon 
• Community 
becoming 
insEtuEonalized 
as 
a 
core 
value-­‐added 
capability 
of 
the 
sponsoring 
organizaEon
Success 
Factors 
KEY SUCCESS FACTORS OF CoP 
Governance 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
• Encouragement 
through 
PosiEve 
Governance 
(e.g., 
Management 
Pick) 
• Closing 
down 
of 
irrelevant 
and 
dormant 
topics 
or 
communiEes 
• Flagging 
and 
moderaEon 
of 
content 
for 
appropriateness 
and 
context 
• Help 
people 
organize 
around 
purposeful 
acEons 
that 
deliver 
tangible 
results 
Trust 
• Over-­‐governance 
leading 
to 
erosion 
of 
trust 
• Lower 
engagement
? 
MEMBER ENGAGEMENT 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved
CONCLUSION 
• Iden5fy 
Benefits 
of 
CoP: 
Contents 
© 
2014 
by 
Arun 
Prakash 
and 
Sonia 
Wadhwa 
– 
All 
Rights 
Reserved 
IdenEfy 
purpose 
and 
charter 
of 
the 
CoP, 
and 
all 
perceived 
benefits. 
• Successful 
Governance 
Model: 
Categorize 
tangible 
and 
intangible 
factors 
for 
measurement 
• For 
Tangible 
Factors: 
• Create 
measurable 
metrics 
• Baseline 
benchmark 
performance 
against 
metrics 
• Create 
process 
for 
measuring, 
reporEng 
and 
comparing 
with 
benchmarks 
• For 
Intangible 
Factors: 
• Categorize 
them 
into 
tacit 
capital 
and 
explicit 
capital, 
their 
success 
factors 
and 
metrics 
• IdenEfy 
indirect 
benefits 
and 
develop 
metrics 
to 
measure 
them
© 
2014 
All 
Rights 
Reserved.

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Tangibility in communities of practice

  • 1. SESSION 107 SEP 23, 2014 8:00 AM – 9:00 AM DESIGNING TANGIBILITY IN COMMUNITIES OF PRACTICE: KEY TO SUCCESS ARUN PRAKASH (arun.prakash@infoprolearning.com) SONIA WADHWA (sonia.wadhwa@infoprolalearning.com) © 2014 by Arun Prakash and Sonia Wadhwa. All Rights Reserved.
  • 2. Arun Prakash Arun Prakash is a recognized thought leader in the fields of organizaEonal development and learning technologies. He has leveraged his 20+ years of experience in meaningful integraEon of formal and informal methods of learning through technology. These methods have been the cornerstone of award-­‐ winning collaboraEve learning products and management systems. Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved Sonia Wadhwa Sonia Wadhwa is a passionate advocate of improving L&D performance by focusing on performance support and collaboraEve learning. She is an authority in sePng-­‐ up and managing high-­‐performance learning delivery operaEons for some of the world’s largest enterprises. With over 20 years of experience in direcEng global L&D teams, Sonia serves as a board member for several learning associaEons and consorEums.
  • 3. CoP Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved What are Communi5es of Prac5ce?
  • 4. CoP COMMUNITIES OF PRACTICE (CoP) › Groups of individuals who have similar goals and/or challenges, or share a passion for a topic or skill area; who deepen their knowledge and experience in the common area of experEse by regularly interacEng with each other. Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved What it is NOT?
  • 5. CoP WHERE IS THE CONCEPT BEING APPLIED? › • OrganizaEons • Government • EducaEon • AssociaEons • The Web/ The Internet …etc. Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 6. Parts WHAT CONSTITUTES A CoP? Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved Community PracEce Domain Roles and Goals
  • 7. Domain DOMAIN • A clear definiEon of the area of common interest to all potenEal members of the community • This definiEon should be detailed enough to cover key issues, concerns, and challenges experienced by members ** Members need to demonstrate commitment to the domain and shared competence. Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 8. Community COMMUNITY • Members of a CoP may be from significantly different backgrounds and may not have the same work environment. • The binding factor between members may be the subject of interest and their commitment to learning and evolving in the same. **The relaAonships among members and the sense of belonging is supreme for a successful community. Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 9. Practice PRACTICE • The actual body of knowledge, informaEon, methods, tools, documents, case studies, quesEons and answers • A dynamic body of knowledge and resources that build itself over a period of sustained interacEon **This knowledge is not merely conceptual insights but pracAcal wisdom, that allows for the creaAon of “shared pracAce”. Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 10. Roles & Goals ROLES AND GOALS • Defined and Formal Roles: • Creator/ Sponsor • Content Coordinator/ Moderator • Undefined and Informal Roles: • That evolve as members interact and parEcipate • Goals: Role-­‐specific goals and individual goals Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 11. So,… Benefits of a CoP? Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 12. Benefits BENEFITS OF CoP Knowledge • Dynamic body of shared resources • Access to experEse • Transfer of tacit knowledge Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved People • Help with job challenges • Personal development • MoEvaEon • Engagement Business • ProducEvity • Competence • Industry Leadership • Synergies across enEEes Innova5on • Industry best pracEces • New strategies and methods • StandardizaEon Long-­‐Term & Short-­‐Term Value
  • 13. So,… Are we achieving these benefits ? Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 14. Success Factors KEY SUCCESS FACTORS OF CoP Tangible Factors Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved • Governance • Extent of CommunicaEon • RecogniEon of ExperEse • Leadership • Member Engagement • InnovaEon Intangible Factors • Trust • IdenEty • Quality of CommunicaEon • Individual AspiraEon • CollecEve ExperEse • Direct correlaEon with performance outcomes
  • 15. The Divide THE GREAT DEBATE Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved vs.
  • 16. Success Factors KEY SUCCESS FACTORS OF CoP Extent of CommunicaEon Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved • Number of community exchanges/ acEvity • Kind of acEvity/ exchange • Frequency and Currency of acEvity/ exchange • Sustenance and size of acEvity/ exchange • Speed and Time to Response Quality of CommunicaEon • Indirectly measure: • Advancement of domain through new knowledge and best pracEces • Community being the preferred locaEon/ portal for answers
  • 17. Success Factors KEY SUCCESS FACTORS OF CoP Individual Growth and Leadership Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved • RecogniEon of Knowledge • Emergence of New Though Leaders • Improvement of Quality of AcEviEes the Community • Sense of IdenEty CollecEve Growth and Leadership • Pride in Community • ContribuEon to the OrganizaEon • InnovaEon • Community becoming insEtuEonalized as a core value-­‐added capability of the sponsoring organizaEon
  • 18. Success Factors KEY SUCCESS FACTORS OF CoP Governance Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved • Encouragement through PosiEve Governance (e.g., Management Pick) • Closing down of irrelevant and dormant topics or communiEes • Flagging and moderaEon of content for appropriateness and context • Help people organize around purposeful acEons that deliver tangible results Trust • Over-­‐governance leading to erosion of trust • Lower engagement
  • 19. ? MEMBER ENGAGEMENT Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved
  • 20. CONCLUSION • Iden5fy Benefits of CoP: Contents © 2014 by Arun Prakash and Sonia Wadhwa – All Rights Reserved IdenEfy purpose and charter of the CoP, and all perceived benefits. • Successful Governance Model: Categorize tangible and intangible factors for measurement • For Tangible Factors: • Create measurable metrics • Baseline benchmark performance against metrics • Create process for measuring, reporEng and comparing with benchmarks • For Intangible Factors: • Categorize them into tacit capital and explicit capital, their success factors and metrics • IdenEfy indirect benefits and develop metrics to measure them
  • 21. © 2014 All Rights Reserved.