Talant strategy and management
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The document discusses how companies can use social media, especially Facebook, Twitter, and LinkedIn, to enhance their talent strategy and recruitment efforts. It provides tips on setting up pages and profiles, engaging with candidates and communities, and measuring the results. Some key recommendations include building an online presence, actively listening to and participating in conversations, promoting open jobs, and tracking metrics like followers, interactions, and traffic to measure the impact of social media efforts.
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Talant strategy and management
- 1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy
- 4. Social Recruitment In Simple Terms
- 5. 3 Things Every Company Needs
- 11. Our Boss
- 12. Saw a changing world…
- 14. Social Recruitment in Simple Terms
- 15. Social Recruitment is an Online Career Fair*
- 16. You Set Up a Booth
- 17. You Talk to People
- 18. You Get People To Apply
- 19. 3 Things That Need to be Part of Your Strategy
- 20. Significance www.facebook.com
- 21. 400 million active users.
- 22. 50% of those active users log in on any given day.
- 23. Average user spends 55 minutes per day
- 24. More than 5 billion pieces of content shared each week.
- 25. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
- 27. Facebook is an Internet > =
- 28. Facebook has given small companies a presence. www.facebook.com/thedriskill
- 29. It’s given big business a personality. www.facebook.com/sportchaletcareers
- 30. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
- 31. How do you use Facebook to recruit?
- 32. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
- 33. Post Media
- 34. Create a content schedule
- 36. Get 25 fans
- 38. Then, promote to the masses
- 39. Step 3: Include Your Jobs
- 40. Make Content Sharable www.facebook.com/hcssdreamjobs
- 41. Facebook Stats of Use Effective Content
- 43. LinkedIn How it began How to Connect
- 44. LinkedIn how it's used (more of a directory) how to search for candidates building an employment brand who to connect with
- 45. Why? #rsdfw
- 47. Listen and Start Conversations…
- 49. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." #rshouston
- 50. Respond & Answer Questions … Questions usually come in through your @replies tab.
- 51. Last, but not least … promote your jobs.
- 52. Twitter- A search engine too popular to be ignored. www.twitter.com
- 53. Mobile Usage stats Who in here doesn't have a cell phone? Would you turn around on your drive into work to get it if you left it?
- 54. The difference between shrinking your careers site to fit a mobile screen and optimizing it Text campaigns Why it works
- 55. SEO Great example is Dignity Memorial they went from not being in the game to having Google’s first page from a 3-5 month timeline of our consultative efforts
- 56. PPC What is it? Who do you reach? cost effective can change strategy as you go
- 57. Video no longer new who should be in it what do I do with it?
- 58. #3 Home Base
- 60. Top 4 Social Media FAQ’s
- 61. How Do I Get Buy In?
- 62. Are your candidates using social media?
- 63. PPC Ads
- 64. Are Your Competitors Using Social Media?
- 65. Think about the new workforce.
- 66. Just Do It.
- 67. How Do I Measure Social Media?
- 68. Number of Fans & Followers
- 71. Traffic
- 74. What Do You Do About Negative Comments?
- 75. People are more conscious of what they say.
- 76. Turn a Negative Into a Positive.
- 77. Delete & Block.
- 78. Let Your Community Handle It.
- 79. Prohibit it from ever happening.
- 81. How much time should I spend?
- 83. You Get Out What You Put In
- 84. Analytics So many tools, so little time getting started which tools are right for me dos and donts
- 85. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook
Editor's Notes
- Some jobs are easier to show this than others. Rocket scientisit chef.
- Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
- Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD