Email Marketing and Social Media Basics - presented at the Austin Chamber of Commerce Northwest Business Council Luncheon - June 7, 2011

1. How to Use Email Marketingand Social Media to Increase Salesby Building Relationships

2. Increasing Use of Email Marketing Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of all Source: Social Media Examiner’s Social Media Study April 18, 2011 http://bitly.com/eURtxf

4. Positions you as an expert, as a “go to” person in your field.

5. Positions you as likeable and trustworthy. People want to do business with people they know, like and trust.

7. Segment your list

8. Subject line - From line

9. Be consistent

10. Analyze your data and adjust

11. Make links clickable

12. Don’t email without permission

13. Don’t include the kitchen sink

15. EmailAfter

16. Email Example

17. Social Media is Still Fairly New Source: Altimeter Group, Jeremiah Owyang http://www.web-strategist.com/blog/research/

19. 30 billion pieces of content shared each month

20. 96% of millennials have joined a social network

22. Facebook Ex: Sweet Leaf Tea

23. Facebook Ex: Sweet Leaf Tea Sweet Leaf Tea asked their Facebook fans to try to get them more shelf space with retailers

24. Facebook Ex: 365 Things to do in Austin

26. 460,000 new accounts in March 2011 alone

29. Gather intelligence and feedback

31. Twitter Ex: LiveStrong

33. How to’s

34. Product demonstrations

35. Meet the team

37. YouTube Ex: Tx Parks & Wildlife

39. Real-time engagement