At "Taking Action on Dementia: G7 Global Dementia Legacy Event Private Sector Side Meeting" hosted by OECD and HGPI(Health and Global Policy Institute)

1. Taking Action on Dementia:
G7 Global Dementia Legacy Event Private Sector Side Meeting
The Dementia Project:
2014.11.07
Innovation Driven by Social Challenges
Dementia Friendly Japan Initiative /
R&D Strategy and Planning Office, Fujitsu Laboratories Ltd.
Makoto Okada
http://www.facebook.com/makoto.okada
okadamkt@jp.fujitsu.com

2. Futures: Inspiring Social Innovation
Set up a series of workshops by Japan-Britain with the theme of aging society
from the Japanese side, Kao, Honda, Benesse, Recruit, etc., participated.
Interview：http://vimeo.com/69131187
(3min14sec – 5min32sec）
Futures: Inspiring Social Innovation - Across Sectors, Across Borders -
Social Innovation X Aging Society

3. Across Sectors, Across Borders
Volans executive chairman
John Elkington
• Collaboration across sectors
With relatively new technology such as big data, and
with the rise of sustainability agenda, a coming
together of various sectors, businesses and activists
have started
• System Change
A single business, industry sector, specialized supply
chain cannot solve this by themselves
• Social Engineering
For various businesses and sectors to work together,
social innovation and social engineering becomes
necessary, and in a way, this is part of the challenge

4. Collaboration Across Sectors
Dementia Friendly Japan Summit 2014
http://www.dementia-friendly-japan.jp/

5. System Change
Behavioral change is target of true innovation
Product +
service
innovation
Market
innovation
Political
innovation
Cultural
innovation
Vicki Sellick, Senior Programme Manager, Nesta

6. The concept “people with dementia too” connects
2,500km
Start
Goal
http://runtomo.jimdo.com/
Social engineering

7. Value for Stakeholders
In a fast-changing society, value cannot be built alone
End Users
Customer
Relations
Innovation
Market
Development
Cost
Stakeholders
inc. in-house
users

8. “Job-Specific Contributions”
UK Financial Service Charter
Plymouth Citybus
Stratification of
the relationship

9. 認知症
フレンドリージャパン・
イニシアチブ