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The Dementia Project:
Innovation Driven by Social Challenges
- As a example of capstone project -
https://twitter.com/okad...
Makoto Okada
Expert Researcher in the R&D
Planning Office, Fujitsu
Laboratories, Ltd.
Researcher in the Research Center
fo...
Challenges of this course:
You work on a project in which you formulate a
plan for innovation to create new value for the
...
Outline
Introduction
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Co...
Outline
Introduction
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Co...
Pre-Introduction
A neat thing
that I would like to share with
you at first...
“Hint for your field research”
Recognizing your internal findings
Amazement Question
InspirationEmpathy
Aha!
Wow!
Why?
(Desires to know more about)
Could...
Outline
Introduction
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Co...
Background
- Dementia as a social Issue -
1. Presently, how many elderly
people with dementia in Japan?
2. By 2025, how many elderly
people with dementia will be in...
http://www.who.int/kobe_centre/ageing/en/
http://www.who.int/mental_health/publications/dementia_report_2012/en/
WHO Globa...
 Dementia is a social issue that
has an enormous impact on
Japanese society.
 The challenges surrounding
dementia are pa...
Building dementia-friendly communities
http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916
(From “Buil...
Economical Situation
Population
CSI:Collaborative Shared Issue
gap
1. What is the most important figure in your
capstone project?
2. What is the most important gap in your
capstone project?...
Outline
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots...
First step:
Finding seeds of insights
“Jump in”
“Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning P...
A spa weekend with Mandarin Picking
Creating hypothesis:
“Own Role”
“A mutually-supportive large family”
Downloading episodes
compound
multifaceted
eyes
Jump-in: Interviews
Voice of Person with Dementia
Even though I have dementia, the many things I
can no longer do are also accompanied by many...
“Consequential Encounter”
 “Voice of Experience”
 “Can-Do List”
Learning Patterns: A Pattern Language
for Creative Learn...
1. Where will you go for your capstone
project, whom will you meet, and how will
you find him/her?
2. How will you create ...
Outline
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots...
Second step:
Concept prototyping
- Across Sectors -
“Community of Learning”
“Two heads or more are likely better
than one”
http://www.amazon.com/dp/1312408855/
From “Learning...
Stakeholders mapping
Rough estimation
of structure
Business
Sector
Public Sector
Social Sector
Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10...
“Vision”
“Services”
Drawing Future on Dementia Issues
“Products”
The 5% Margin
Travel probably makes up less than 5% of
our lives, yet that 5% uplifts and enlivens
the remaining 95% of ou...
Visualizing prototype ideas
Drawing new services to be central
character with dementia
Driving
Shopping
New role
Future: Inspiring Social Innovation
- across sectors, across borders -
http://www.britishcouncil.jp/en/programmes/society/...
Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/52979128
1st Futures Session on 9...
In case of Project Shakti
Kirti P. Mishra:International University GlocomWorkshop 2010.12.2
1. What kind of questions are suitable for
your capstone project to attract people in
another sectors?
2. How do you share...
Outline
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots...
Third step:
Developing and enlarging
relations
Prototype -> Relations
(1) Passive
experience
(2) Abductive
questions
(4) Concepts
(5) Prototype
(6) Business
Models
Ladder Actions
Layer of prac...
Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/76936405
UK Social Innovation Jou...
Volans executive chairman
John Elkington
Collaboration across sectors
With relatively new technology such as big data,
and...
Impact
Vicki Sellick, Senior Programme Manager, Nesta
Impact creation: System change
Product +
service
innovation
Market
innovation
Political
innovation
Cultural
innovation
Vicki Sellick, Senior Programme Ma...
Social engineering (1)
Design Council, UK
Shift, UK
Alzheimer’s Society, UK
Ministry of Health, Welfare and Sport, NL
Keio...
The concept “people with dementia too” connects
6,500km in 2016
http://runtomo.jimdo.com/
Social engineering (2)
Start
Goal
Social engineering (3)
Dementia Friendly Japan Summit 2016 -
http://www.dementia-friendly-japan.jp/
1. What kind of marketing process do you
use for your capstone project?
2. What meaning does it create in the
marketing pr...
Outline
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots...
4th step:
Connecting dots
Fujinomiya Project
Bridging Communities: sharing our memories
HistoryPin
(UK)
Run-
tommorow
Open Personal
Data× ×
https://vimeo.com/110885509
Bridging Communities :
Sharing Our Memories
- Fujinomiya Project -
Creaters x Dementia
Creating opportunities
and new relationships
http://runtomorrow.jp/
https://youtu.be/hB-WCme25Ag
https://youtu.be/yf8by70YlxQ
RUN TOMORROW
- LIVING WITH DEMENTIA -
Early
Adopters
Innovators
Early
Majority
Late
Majority
Start
Goal
Connecting innovators
56
Connecting Dots, filtering inno...
Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
I...
Effect of ADR series
Increasing multi-layered relationship
1. Are there any unused new relations next
to your capstone project?
2. What kind of chemical reactions do you
expect from...
Outline
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Connecting dots...
5th step:
Utilizing connections
ADRs create boundary objects
Business
Sector
Public Sector
Social Sector
Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10...
“Dementia Action Alliance”
with local communities members
“Run Tomorrow”
a long distance relay with people
living with dem...
Implementing them in the cities
(Kawasaki, Shibuya, etc…)
A pattern language for living well
with Dementia
Pattern Language is an idea proposed by architect
Christopher Alexander f...
The first Pattern Language for Welfare Issue
Everyone can apply the ideas
if they like.
Focusing on the practical
knowledg...
Can-Do List
- Don’t get too depressed by the things
you can’t do. -
“Mix-Up Event”
Dementia-or-not, come enjoy with us!
Utilizing connections
Creating new boundary Objects
with ADR process
http://journey.sfc.keio.ac.jp/files/Journey_Multi201704_double.pdf
ADI 2017
http://adi2017.org/home
Creating tools and
strengthen eco-system
Summary
Outline
Introduction
Background
Finding seeds (1st step)
Concept prototyping (2nd step)
Developing relations (3rd step)
Co...
“Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning P...
Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
I...
Strengthen eco-system
Increasing multi-layered relationship
1. What is the most important figure?
2. What is the most important gap?
3. Where will you go, whom will you meet, and how...
https://www.amazon.com/dp/1433822393/
Collaboration
Communication
Content
Critical Thinking
Creative Innovation
Confidenti...
Dementia
Friendly
Japan
Initiative
The Dementia Project:  Innovation Driven by Social Challenges - As a example of capstone project -
The Dementia Project:  Innovation Driven by Social Challenges - As a example of capstone project -
The Dementia Project:  Innovation Driven by Social Challenges - As a example of capstone project -
The Dementia Project:  Innovation Driven by Social Challenges - As a example of capstone project -
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The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -

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Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2017F MF-504 Capstone Project (March 2nd)
2018.3.2 @ Chuo University, Fujitsu-JAIMS Foundation

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The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -

  1. 1. The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project - https://twitter.com/okadamkt http://www.facebook.com/makoto.okada 2018.3.2 @ Chuo University. Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK) GLIK2018S MF-504 Capstone Project (March 2nd) Dementia Friendly Japan Initiative / R&D Planning Office, Fujitsu Laboratories Ltd. Makoto Okada
  2. 2. Makoto Okada Expert Researcher in the R&D Planning Office, Fujitsu Laboratories, Ltd. Researcher in the Research Center for Practical Wisdom, Fujitsu Research Institute. Visiting Research Fellow in the Center for Global Communications, International University of Japan, Senior Researcher, Keio Research Institute at SFC Board of directors at Dementia Friendly Japan Initiative Advisory board of Dementia Friendship Club.
  3. 3. Challenges of this course: You work on a project in which you formulate a plan for innovation to create new value for the community to which you belong such as a company, an institute, an NPO, a local community, or a country, utilizing the knowledge you acquired through the program. The project could be based on what you have been working on, but it has to be your own project. 1.Defining the Issue 2.The Image of Innovation 3.Direction of the Project 4.Action Plan
  4. 4. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  5. 5. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  6. 6. Pre-Introduction
  7. 7. A neat thing that I would like to share with you at first... “Hint for your field research”
  8. 8. Recognizing your internal findings Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  9. 9. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  10. 10. Background - Dementia as a social Issue -
  11. 11. 1. Presently, how many elderly people with dementia in Japan? 2. By 2025, how many elderly people with dementia will be in Japan? 4.62 million 7.00 million The future is fast approaching.
  12. 12. http://www.who.int/kobe_centre/ageing/en/ http://www.who.int/mental_health/publications/dementia_report_2012/en/ WHO Global Forum on Innovations for Ageing Populations
  13. 13.  Dementia is a social issue that has an enormous impact on Japanese society.  The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.
  14. 14. Building dementia-friendly communities http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916 (From “Building dementia-friendly communities: A priority for everyone” UK Alzheimer’s Society )
  15. 15. Economical Situation Population CSI:Collaborative Shared Issue gap
  16. 16. 1. What is the most important figure in your capstone project? 2. What is the most important gap in your capstone project? Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤ Short Practice
  17. 17. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  18. 18. First step: Finding seeds of insights “Jump in”
  19. 19. “Jump In” “Do not hesitate to jump into a new learning environment.” http://www.amazon.com/dp/1312408855/ From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ.
  20. 20. A spa weekend with Mandarin Picking
  21. 21. Creating hypothesis: “Own Role” “A mutually-supportive large family” Downloading episodes compound multifaceted eyes
  22. 22. Jump-in: Interviews
  23. 23. Voice of Person with Dementia Even though I have dementia, the many things I can no longer do are also accompanied by many things I can do. Having dementia has led to more inconveniences, but this does not necessarily mean I am unhappy. Even though I have dementia, I have introduced ways to be creative in my lifestyle without giving in to despair and continue living with hope. Even though I have dementia, I have not given up on living.
  24. 24. “Consequential Encounter”  “Voice of Experience”  “Can-Do List” Learning Patterns: A Pattern Language for Creative Learning http://www.amazon.co.jp/dp/1312408855/
  25. 25. 1. Where will you go for your capstone project, whom will you meet, and how will you find him/her? 2. How will you create your own team for your capstone project? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  26. 26. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  27. 27. Second step: Concept prototyping - Across Sectors -
  28. 28. “Community of Learning” “Two heads or more are likely better than one” http://www.amazon.com/dp/1312408855/ From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ.
  29. 29. Stakeholders mapping Rough estimation of structure
  30. 30. Business Sector Public Sector Social Sector Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07 Propositional Question Setting a boundary Object
  31. 31. “Vision” “Services” Drawing Future on Dementia Issues “Products”
  32. 32. The 5% Margin Travel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright. New forms of business Hotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people. New forms of work Rather than treating people with dementia as simply service recipients, treat them as potential service providers as well. Deep dialogue for new vision
  33. 33. Visualizing prototype ideas Drawing new services to be central character with dementia Driving Shopping New role
  34. 34. Future: Inspiring Social Innovation - across sectors, across borders - http://www.britishcouncil.jp/en/programmes/society/futures
  35. 35. Future: Inspiring Social Innovation - across sectors, across borders – https://vimeo.com/52979128 1st Futures Session on 9th July 2012 【Social Innovation x Successful Aging】
  36. 36. In case of Project Shakti Kirti P. Mishra:International University GlocomWorkshop 2010.12.2
  37. 37. 1. What kind of questions are suitable for your capstone project to attract people in another sectors? 2. How do you share the issues with people? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  38. 38. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  39. 39. Third step: Developing and enlarging relations Prototype -> Relations
  40. 40. (1) Passive experience (2) Abductive questions (4) Concepts (5) Prototype (6) Business Models Ladder Actions Layer of practice (3) Abductive Validation (7) Services process (operations, rules, and teams) Layer of concept a. Create questions b. hypothetical reasoning c. Conceptual design d. Proto- typing e. Business model design f. Services design Crating new/next question
  41. 41. Future: Inspiring Social Innovation - across sectors, across borders – https://vimeo.com/76936405 UK Social Innovation Journey December 2012
  42. 42. Volans executive chairman John Elkington Collaboration across sectors With relatively new technology such as big data, and with the rise of sustainability agenda, a coming together of various sectors, businesses and activists have started System Change A single business, industry sector, specialized supply chain cannot solve this by themselves Social Engineering For various businesses and sectors to work together, social innovation and social engineering becomes necessary, and in a way, this is part of the challenge Across Sectors, Across Borders
  43. 43. Impact Vicki Sellick, Senior Programme Manager, Nesta Impact creation: System change
  44. 44. Product + service innovation Market innovation Political innovation Cultural innovation Vicki Sellick, Senior Programme Manager, Nesta Behavior change Behavioral change is the target of true innovation
  45. 45. Social engineering (1) Design Council, UK Shift, UK Alzheimer’s Society, UK Ministry of Health, Welfare and Sport, NL Keio Univ., JP
  46. 46. The concept “people with dementia too” connects 6,500km in 2016 http://runtomo.jimdo.com/ Social engineering (2) Start Goal
  47. 47. Social engineering (3) Dementia Friendly Japan Summit 2016 - http://www.dementia-friendly-japan.jp/
  48. 48. 1. What kind of marketing process do you use for your capstone project? 2. What meaning does it create in the marketing process for your team members? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  49. 49. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  50. 50. 4th step: Connecting dots
  51. 51. Fujinomiya Project Bridging Communities: sharing our memories HistoryPin (UK) Run- tommorow Open Personal Data× ×
  52. 52. https://vimeo.com/110885509 Bridging Communities : Sharing Our Memories - Fujinomiya Project -
  53. 53. Creaters x Dementia Creating opportunities and new relationships
  54. 54. http://runtomorrow.jp/ https://youtu.be/hB-WCme25Ag https://youtu.be/yf8by70YlxQ RUN TOMORROW - LIVING WITH DEMENTIA -
  55. 55. Early Adopters Innovators Early Majority Late Majority Start Goal Connecting innovators 56 Connecting Dots, filtering innovators Creating opportunities
  56. 56. Activity Development Relationship result design Activity Development Relationship Innovative Mediation A D R A D R A D R Innovative Mediation Series of ADR Relation Channel Development Process
  57. 57. Effect of ADR series Increasing multi-layered relationship
  58. 58. 1. Are there any unused new relations next to your capstone project? 2. What kind of chemical reactions do you expect from the new relations? What is your position in the relations? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  59. 59. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  60. 60. 5th step: Utilizing connections ADRs create boundary objects
  61. 61. Business Sector Public Sector Social Sector Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07 Boundary Objects ADRs create boundary objects Activity Development Relationship Innovative Mediation A D R A D R A D R Innovative Mediation
  62. 62. “Dementia Action Alliance” with local communities members “Run Tomorrow” a long distance relay with people living with dementia “WHILL” an intelligent personal electric vehicle
  63. 63. Implementing them in the cities (Kawasaki, Shibuya, etc…)
  64. 64. A pattern language for living well with Dementia Pattern Language is an idea proposed by architect Christopher Alexander for scribing out people's knowledge. http://journey.sfc.keio.ac.jp/ June – October, 2014 This project is the result of collaborative work between Keio universities and the Dementia Friendly Japan Initiative. The challenges of this book is to spread and share the positive and practical wisdom of the people who live with dementia.
  65. 65. The first Pattern Language for Welfare Issue Everyone can apply the ideas if they like. Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving, The words enable us to talk with others!
  66. 66. Can-Do List - Don’t get too depressed by the things you can’t do. -
  67. 67. “Mix-Up Event” Dementia-or-not, come enjoy with us!
  68. 68. Utilizing connections Creating new boundary Objects with ADR process
  69. 69. http://journey.sfc.keio.ac.jp/files/Journey_Multi201704_double.pdf
  70. 70. ADI 2017 http://adi2017.org/home
  71. 71. Creating tools and strengthen eco-system
  72. 72. Summary
  73. 73. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  74. 74. “Jump In” “Do not hesitate to jump into a new learning environment.” http://www.amazon.com/dp/1312408855/ From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ.
  75. 75. Activity Development Relationship result design Activity Development Relationship Innovative Mediation A D R A D R A D R Innovative Mediation Series of ADR Relation Channel Development Process
  76. 76. Strengthen eco-system Increasing multi-layered relationship
  77. 77. 1. What is the most important figure? 2. What is the most important gap? 3. Where will you go, whom will you meet, and how will you find him/her? 4. How will you create your own team? 5. What kind of questions are suitable to attract people in another sectors? 6. How do you share the issues with people? 7. What kind of marketing process do you use? 8. What meaning does it create for your team members? 9. Are there any unused new relations next? 10. What kind of chemical reactions do you expect from the new relations? What is your position in the relations? Questions: For Your Capstone Project
  78. 78. https://www.amazon.com/dp/1433822393/ Collaboration Communication Content Critical Thinking Creative Innovation Confidential 6Cs What Behaviors Start here !
  79. 79. Dementia Friendly Japan Initiative

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