Open Seminar "Positive Deviance for Behavior Change". 2015.11.14 Department of Community and Global Health, Graduate School of Medicine, Tokyo University http://www.ich.m.u-tokyo.ac.jp/pdf/PDseminar20151114.pdf

1. Words for a Journey
- The Art of Being with Dementia -
http://www.facebook.com/makoto.okada
okadamkt@jp.fujitsu.com
2015.11.14
Department of Community and Global Health, Graduate School of Medicine, Tokyo University
“Positive Deviance for Behavior Change”
R&D Strategy and Planning Office, Fujitsu Laboratories Ltd.
/ Dementia Friendly Japan Initiative
Makoto Okada

2. Presently, how many elderly people
with dementia in Japan?
By 2025, how many elderly
people with dementia will be in Japan?
4.62 million
7.00 million

3. Dementia is a social issue
that has an enormous impact
on Japanese society.

4. Living well with Dementia
Positive Deviance?

5. Having people besides you
should make you feel positive
Photo by Yasuhiro Tamura

6. A “Thank You” is a great gift to give.
Photo by Yasuhiro Tamura

7. Never forget how blessed you are
to feel happy in this moment.
Photo by Yasuhiro Tamura

8. Don’t get too depressed
by the things you can’t do.
Photo by Yasuhiro Tamura

9. Learn from people who’ve been
thorough similar situations.
Photo by Yasuhiro Tamura

10. Creating the future together.
Photo by Akiko Miura

11. Downloading episodes
A spa weekend with Mandarin Picking

12. Interviews
“Having dementia has led to more inconveniences,
but this does not necessarily mean I am unhappy.”

13. Positive deviance exists
for
living well with dementia.

14. Product +
service
innovation
Market
innovation
Political
innovation
Cultural
innovation
Vicki Sellick, Senior Programme Manager, Nesta
Behavior change
Behavioral change is the target of true innovation

15. http://journey.sfc.keio.ac.jp/
http://www.amazon.com/dp/1312734841/
Sharing words for living with Dementia
“Word for a Journey:
The Art of Being
with Dementia”
Book & Cards
Good Design Award 2015
The first Pattern
Language for
Welfare Issue

16. Everyone can apply the ideas if they like
Focusing on the practical knowledge about
how to live well in the daily life, not on
medical or techniques of caregiving,

17. The words enable us to talk with others!

23. Words for
the caring
Words for those
living with dementia
Words for
everyone
It helps the person with Dementia, family, and
everyone to imagine their actions for living well.
It enables us to talk
with others toward
Dementia-friendly
society
40 patterns for living well with dementia

24. Words for those living with dementia
Can-Do List
Don’t get too
depressed by the
things you can’t do.
Voice of Experience
Learn from people
who’ve been
through similar
situations.

25. Words for caring
Family Expart
What happens at
home, family
members know best.
Personal Time
Time you spend on
yourself becomes a
source of smiles for
others.

26. Words for everyone
Mix-up Event
Dementia-or-not,
come enjoy with us.
Personal Connections
Learning from friends.

27. Episodes and Patterns
Pattern
Individual episodes
Personal Time

28. Dialog as a discovering process
HopeVision
Exper
ience Make it
Funny
Special
Day
Travel
Plan
Dialog
Space

29. Inclusion and Creation
Mix-up Event
 young-or-old
 Women-or-men
 Dementi-or-not
You can create your own events,
illustration and words.
Mix-up Event

30. The concept “people with dementia too” connects
3,000km in 2015
http://runtomo.jimdo.com/
Start
Goal
Connecting-dots: Run-Tomo-rrow

31. Early
Adopters
Innovators
Early
Majority
Late
Majority
Start
Goal
2016
From Hokkaido
to Okinawa
Connecting
Innovators and Early
Adopters in Japan

32. http://orf.sfc.keio.ac.jp/2015/session/s-17/
S-17 10:30-12:00
Nov. 21 (Sat.), 2015
Roppongi, Midtown
Session S-17 “Words for a Journey”
Open Research Forum(ORF 2015)

33. Dementia
Friendly
Japan
Initiative