This document discusses using role-based e-learning designs for university teaching. It describes how traditional university teaching focuses on lectures, labs, and tutorials, but role-based designs immerse students in authentic roles and contexts. The document provides examples of role-based simulations used at various universities, such as a land development negotiation simulation. It also discusses important considerations for designing effective role-based simulations, such as defining student roles and rules, and the teacher's important role in moderating discussions and debriefing the learning experience.