The document discusses mobile strategies in 2011, including examples of mobile applications created by oMbiel and mStoner. It also covers mobile site design approaches like mobile CSS, adaptive/responsive design, and separate mobile domains. Finally, it compares mobile sites to applications, noting that sites can be used by any mobile device via browser but may not be as slick as native apps, while apps require specific phones and allow offline use but different apps for each platform.

1. Make it Mobile
t44u 2011

2. Mobile in 2011
• Aer Lingus Application (FeedHenry)
• t44u Application (oMbiel)
• INTO Congress Application (oMbiel)
• Met. State College of Denver (m.mscd.edu)
• University of Illinois at Chicago (m.uic.edu) –
designed by mStoner
• Sample Data
• York College Pennsylvania (not yet live)
t44u 2011 Make it Mobile 2

3. Mobile Site
• Mobile CSS: Cross browser / device can be an
issue
• Adaptive / Responsive Design: More complex
than CSS, but allows future proofing for new
mobile devices and screen sizes
• Mobile Site/Domain: Tailored to mobile user,
but requires a separate version of the website
t44u 2011 Make it Mobile 3

4. Site v App
Mobile Site App
Our
•Experienceby any
Can be used • Requires Smart Phone
mobile device
• Different app for each
• Uses mobile web phone type (e.g. Android,
browser Apple, Blackberry)
• One off development to • Interact with phone
re-skin existing site technology (e.g. camera)
• Less development • Allows content to be
required than App viewed offline
• User Experience is not • Provides specific piece
as slick as an app of functionality
t44u 2011 Make it Mobile 4