The document provides information on different options for developing mobile applications and websites:
- Native mobile apps must be downloaded and provide the richest experience but only work offline on certain devices. Web apps can be accessed through a mobile browser like apps but require internet. Mobile websites work on any device but can't be as interactive.
- Native apps are best for games and rich media but web apps can also be highly interactive. Mobile websites either need to be simple or create multiple versions for different devices.
- Reaching the broadest audience requires a mobile website, but native apps and web apps don't require an internet connection once downloaded.
The mobile ecosystem and development strategiesIvano Malavolta
The mobile ecosystem
Mobile as the 7th mass medium
Designing for context
Mobile development strategies
Types of mobile applications
Tips for the project
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013.
http://www.ivanomalavolta.com
Today’s 'smart devices' are a product of the technology and mental models of our past. From a connected lightbulb to a robot vacuum, using most of these devices requires a native app. This in turn greatly limits their contexts of use. Can we really expect users to download an app to interact with a random ’thing’ they encounter at the mall, a space they explore for an hour at the museum, or a city they will only visit for a day? What devices could we build, what 'smart' environments could we enable if users could simply discover, “walk up and use”(and then if needed, abandon) these objects and environments as they do a web site?
This workshop will discuss two new technologies--Physical Web and Web Bluetooth--that can enable on-demand interaction with physical things and spaces using no more than a browser.
The mobile ecosystem and development strategiesIvano Malavolta
The mobile ecosystem
Mobile as the 7th mass medium
Designing for context
Mobile development strategies
Types of mobile applications
Tips for the project
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013.
http://www.ivanomalavolta.com
Today’s 'smart devices' are a product of the technology and mental models of our past. From a connected lightbulb to a robot vacuum, using most of these devices requires a native app. This in turn greatly limits their contexts of use. Can we really expect users to download an app to interact with a random ’thing’ they encounter at the mall, a space they explore for an hour at the museum, or a city they will only visit for a day? What devices could we build, what 'smart' environments could we enable if users could simply discover, “walk up and use”(and then if needed, abandon) these objects and environments as they do a web site?
This workshop will discuss two new technologies--Physical Web and Web Bluetooth--that can enable on-demand interaction with physical things and spaces using no more than a browser.
YUDU iPad and iPhone apps for the travel industry - PresentationYUDU Media
Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.
Mobile Ecosystem Dynamics (CTO Briefing)Paul Golding
A guide to the key dynamics of the mobile ecosystem today and in the next 3 years. Opportunities across the ecosystem plus the strategic importance of developers, platforms and software DNA.
This slide introduces us to the complete enterprise mobile ecosystem, its communities, their relation, and what companies have offerings in those area.
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
YUDU iPad and iPhone apps for the travel industry - PresentationYUDU Media
Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.
Mobile Ecosystem Dynamics (CTO Briefing)Paul Golding
A guide to the key dynamics of the mobile ecosystem today and in the next 3 years. Opportunities across the ecosystem plus the strategic importance of developers, platforms and software DNA.
This slide introduces us to the complete enterprise mobile ecosystem, its communities, their relation, and what companies have offerings in those area.
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
Es una pregunta sencilla con la que utilizando slideshare adoptamos una URL propia, con el fin de generar un código QR que el alumnado de ESO podrá escanerar mediante las TIC y responder la cuestión. Este desarrollo va atado a una carrera de orientación que tiene por objeto la síntesis de un cuestionario de 6 preguntas que luego deben responder
Online news titles readership and engagement analysis 280710RealWire
Analysis of readership and engagement for 50 online news titles by Adam Parker, RealWire, www.realwire.com and Andrew Smith, Escherman, www.escherman.com (ten titles for each of UK Nationals, Busienss, Marketing, Technology and Consumer were analysed)
Learn the latest enhancements in the Robot software, including new features in the Robot CONSOLE GUI and a mobile-friendly web interface for Robot SCHEDULE and Robot NETWORK.
Presentación del Taller, "Mantas Contadoras de Historias" dictado por la Licenciada Laura Quinteros y la Profesora Carmen Díaz.
Dicho Taller es Organizado por AMSAFE PROVINCIAL y el Jardín Nuclueado 123 "Edgardo Blas Longo" de la ciudad de Las Parejas.
Linux es un sistema operativo que actualmente es utilizado por miles de usuarios para desarrollo de software, redes y para plataformas de usuarios finales; por lo tanto su aplicación en las empresas ofrece importantes ventajas en la infraestructura tecnológica; no sólo por su característica de software libre (costo cero como una de las libertades) sino por el performance que hace que cada día cientos de empresas opten por esta tecnología.
Linux soporta un amplio espectro de aplicaciones o paquetes de programación y está disponible en Internet en cientos de servidores ftp; desde donde es posible descargarlo y empezar a usarlo.
MOBILE APPLICATIONS DEVELOPMENT -ANDROID BY SIVASANKARISivaSankari36
unit 1; ANDROID
Native and web applications - Mobile operating systems and applications - Mobile Databases. Android: History of Android - Android Features – OSS – OHA - Android Versions and compatibility - Android devices - Prerequisites to learn Android -– Setting up software – IDE - XML. Android Architecture: Android Stack - Linux Kernel - Android Runtime - Dalvik VM - Application Framework - Android emulator - Android applications.
UNIT II Android development:
Java - Android Studio – Eclipse – Virtualization – APIs and Android tools – Debugging with DDMS – Android File system – Working with emulator and smart devices - A Basic Android Application - Deployment. Android Activities: The Activity Lifecycle – Lifecycle methods – Creating Activity. Intents – Intent Filters – Activity stack.
UNIT III Android Services:
Simple services – Binding and Querying the service – Executing services.- Broadcast Receivers: Creating and managing receivers – Receiver intents – ordered broadcasts. Content Providers: Creating and using content providers – Content resolver. Working with databases: SQLite – coding for SQLite using Android – Sample database applications – Data analysis.
UNIT IV Android User Interface:
Android Layouts – Attributes – Layout styles - Linear – Relative – Table – Grid – Frame. Menus: Option menu – context menu - pop-up menu – Lists and Notifications: creation and display. Input Controls: Buttons-Text Fields-Checkboxes-alert dialogs-Spinners-rating bar-progress bar.
UNIT V Publishing and Internationalizing mobile applications :
Live mobile application development: Game, Clock, Calendar, Convertor, Phone book. App Deployment and Testing: Doodlz app – Tip calculator app – Weather viewer app.
Text Books
1. Barry Burd, “Android Application Development – All-in-one for Dummies”, 2nd Edition, Wiley India, 2016.
Reference
1. Paul Deitel, Harvey Deitel, Alexander Wald, “ Android 6 for Programmers – An App-driven Approach”, 3rd edition, Pearson education, 2016.
2. Jerome (J. F) DiMarzio, “Android – A Programmer‟s Guide”, McGraw Hill Education, 8th reprint, 2015.
3. http://www.developer.android.com
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Shane Church
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, Technical Lead at EffectiveUI, will uncover how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He’ll take attendees step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. Attendees will also learn that their responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Mobile is booming, and that's a good thing! But with multiple operating systems and tens of thousands of devices on the market, how can you ensure your app delights your users everywhere, every time, at every turn?
Interactive Mobile Applications in the Enterprise: Are You Ready?CITYTECH, Inc.
The interactive mobile application market is estimated to reach $15 billion by 2013. This presentation shows how to be prepared from an infrastructure, resource and strategy perspective. We'll explore the different types of mobile applications an enterprise may pursue, technologies used to develop them, and explore scalable backend architectures that can stand up to the higher demands of mobile computing.
Mobile web vs. native apps: It's not about technology, it's about psychologyiQcontent
Cold logic makes a hard case for opting for mobile web apps over native ones. If you can build it in HTML, CSS, and javascript, then do, right? Except for the pesky little detail called the real world, where marketers demand apps, boardrooms pay for apps, and even worse, users seem to prefer them. Or do they?
In this talk, Brian will try to reframe the web vs native vs hybrid debate into a conversation about what your customers really need, and what they’ll actually use. The technology you choose for your mobile approach is of strategic importance, but you need to be thinking about much more than just technology.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
We can know about what is mobile application. Especially we can know about Hybrid Mobile Application.
Hybrid mobile Application's Overview information and few thing about Native and Web mobile applications.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Effective Mobile & Social Media Marketing Strategies - Handout Reference Materials
1. Learning Lab:
Effective Mobile &
Social Media Marketing
Strategies
Hub Tag: #MMCConls4
April 27, 2011
2:30-3:45pm
Michele Sullivan
Kathleen Simpson
Kelly Flowers
All contents copyright 2011, ASAE, except noted selections which
have been reprinted with permission of the copyright owner.
2. Mobile Survey of Member Usage
Three Association Examples
Source: Jeanne Martinez, Online Services Administrator
International Legal Technology Association (ILTA)
1. From the following list, please select the closest match of the smartphone that you currently use:
Android smartphone (e.g., Droid, Galaxy, Incredible)
Apple - iPhone 3G or 3G S
Apple - iPhone 4
RIM - BlackBerry Bold (9780)
RIM - BlackBerry Curve
RIM - BlackBerry Pearl
RIM - BlackBerry Storm (9550)
RIM - BlackBerry Style (9670)
RIM - BlackBerry Torch (9800)
RIM - BlackBerry Tour (9630)
Palm - Pre or Pre Plus
Windows Mobile Smartphone (e.g., Moto Q, Blackjack, Palm Treo)
Windows Phone 7 (e.g., Samsung Focus, LG Quantum)
Other, please specify
2. To the best of your knowledge, what device do you anticipate having and using as your primary
smartphone later this year (e.g., at the time of our mobile app launch in August)?
Same Device I Have Now
A New Android Smartphone
A New Apple iPhone
A New BlackBerry Smartphone
A New Windows 7 Smartphone
Undecided / Unknown
Other, please specify
3. Do you currently use a tablet? If you do, please let us know the primary or preferred tablet device
that you use. If you are fairly certain of a future purchase of a particular tablet, feel free to specify
that and/or use the "Other" field.
Apple iPad
Apple iPad 2
Blackberry Playbook
Motorola Xoom
Samsung Galaxy Tab
Viewsonic Viewpad
Other, please specify
1
3. 4. Do you anticipate using our mobile app to access our Connected Community?
Yes
No
Unknown / Undecided
5. Optional comments are welcome.
Source: Tom Jelen, Director of Online Communications
American Speech-Language-Hearing Association (ASHA)
1. Do you regularly access the web using a mobile device?
Yes
No
1a. If YES, what type of mobile device(s) do you use to access the web?
(select all devices that you use)
Android
Blackberry
iPad or other tablet device
iPhone
iPod
Nokia (SymbianOS)
Palm (webOS)
Windows Mobile
Other (please specify)
1b. If you do NOT regularly access the web using a mobile device, what explains your lack of access?
(select all that apply)
I do not own a mobile device
I cannot access the web with my mobile device
A data plan is too expensive
It’s too hard to use most websites
I prefer to access the web on a larger screen
Other (please specify)
2
4. Source: Kristi Donovan, Senior Director, Professional Affairs
Association of University Programs in Health Administration (AUPHA)
For what purposes do you use the following devices: Smartphone or Tablet
Smartphone Tablet
For personal calls
For professional calls
For personal email
For professional (work-related) email
For teaching in the classroom
For teaching online
For surfing the internet
For connecting with friends and family
For connecting with colleagues
Other, please specify:
3
5. Comparison Table:
Native App vs. Web App vs. Mobile Web Site
Author: Janine Warner, author of “Mobile Web Design For Dummies,” formerly of CNET
(the speakers have no connection to this company other than liking their chart)
Source: www.digitalfamily.com/mobile/app-v-web-Chart.html
If you want to… Your best option is a ...
Native App Web App Mobile Web Site
If you want to ... Native apps must be downloaded from the Highly interactive web- To reach the broadest
iTunes Store, the Android Market, the based programs, such as the audience (an estimated
Have it all, Amazon Appstore, or a similar service. reservation system at 8,000+ devices), there are
create a native American Airlines (aa.com), two main approaches to
app, a web app, Native apps play locally on an iPhone, iPad, provide app-like mobile web design:
and web site or other device. That means they 'execute' on experiences from a web site.
1. Create one simplified
1
6. your system not on a remote web server. Web apps play in a web design with HTML and CSS
browser over a network (for that displays even on older,
Hint: The lines In general, native apps provide the most example: wifi or 3G). feature-limited cell phones.
between these options for rich media and interactivity.
three options are Web apps require advanced 2. Invest in a complex
blurring ... programming skills. system of device detection
and content adaptation to
send just the right version
of your site to each cell
phone or other device based
on screen size and other
features. (Note: most web
apps also take this
approach.)
If you want to ... Nothing compares with a native app when it You can provide advanced If you want to reach the
comes to creating race car games that let you interactivity with web apps. broadest audience using
Create high- "drive" the car by tilting your iPhone or iPad mobile devices, you either
end interactive back and forth. Just use Safari on an iPhone need to keep your designs
games or other to view Facebook, Twitter, simple and limit the
rich media with Accessing the accelerometer, location Amazon.com AA.com, and interactivity and
advanced detection, and other advanced features often many other sites and you'll multimedia.
interactive requires a native app. see that you can use a web
features ... app to manage reservations, Or you need to create
protect banking multiple versions of your
information, and more. site, sending the rich media
version only to high-end
devices, such as the iPhone,
iPad, and new Android
devices.
If you want to... Most apps require a relatively high-speed Web apps require users to All web sites require some
connection or a long wait for the initial be connected, but if done connection to access them,
Reach people download. well, they don't require a but it's now possible to use
anytime, very fast connection and offline caching to download
2
7. anywhere, your After an App is downloaded, some can play they can be updated in real pages from a Web site to be
best option is ... anywhere, anytime, but many apps are time very efficiently. viewed offline later on an
designed to download additional information, iPhone/iPad and some
such as GPS coordinates or news updates, All web apps essentially run other devices.
and require a connection for the latest a program on a remote web
information. server. Kill that connection, You can even create an icon
and you get nada. for your web site so visitors
can view your site as easily
as they launch a native app.
If you want to... Most native apps require a relatively high- Web apps require users to All web sites require some
speed connection or a long wait for the initial be connected, but if done connection to access them,
Reach people download. well, they don't require a but it's now possible to use
anytime, very fast connection and offline caching to download
anywhere ... After an app is downloaded, some can play they can be updated in real pages from a web site and
anywhere, anytime, but many apps are time very efficiently. view them offline later on
designed to download additional information, an iPhone/iPad and some
such as GPS coordinates or news updates and All web apps essentially run other devices.
require a connection for the latest a program on a remote web
information. server. Kill that connection, You can even create an icon
and you get nada. for your web site so visitors
can view your site as easily
as they can launch a native
app.
If you want to... When you develop apps you have to create a If you're focused on the The best way to reach the
version for each operating system. That latest in tablet and touch broadest audience with the
Publish to means a different version for each of the screen devices, you can do a least effort and resources is
many devices following: lot with a web app. to create a relatively simple
at once ... web site that can be
If you want to reach the displayed on most of the
Apple iPad / iPhone devices that can access the
broadest audience, you'll
Google Android 'Droid' want to deliver just the right Web.
Blackberry version to each device using
device detection and For more complex web
3
8. content adaptation. design and multimedia,
Windows Mobile
consider using device
and more ... detection and content
adaptation.
If you want to... At the high end, you can easily spend Most web apps are built by Creating a simple web site
hundreds of thousands of dollars developing a team of programmers and is by far the most
Spend as little rich-media interactive apps, especially when other specialists. Sites like inexpensive option.
money as you factor in all the video, animation, and Gmail and Twitter
possible ... other assets that make games and other represent hundreds of Anyone with a background
applications visually appealing -- and thousands of development in HTML and CSS can learn
popular. hours. to create a simple mobile
web site (especially if you
Creating an app for the iPhone or iPad can At the entry level, you can buy our book Mobile Web
cost anything from a few thousand to create many rich web app Design For Dummies).
hundreds of thousands of dollars depending features with JavaScript,
on the complexity. jQuery, or jTouch. At the You'll also find many
high end, you can do almost resources online for
anything these days if you creating mobile sites. For
have the time, budget, and example, you can add
programming chops. specialized themes to
WordPress to make your
blog mobile friendly at no
additional cost.
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9. Mobile App versus Mobile Website
Author: DudaMobile is privately owned and based in Mountain View, CA
(the speakers have no connection to this company other than liking their chart)
Source: http://blog.dudamobile.com/mobile-web-vs-mobile-apps
Mobile App Mobile Website
Application designed to run on a specific mobile Website created specifically for mobile devices –
device – download and installation required accessible through mobile browsers, no
download or installation required
Portability Needs to be developed for each platform (iPhone, Common platform – some solutions enable you
BlackBerry, Android, Palm and the list goes to develop once and run on all web-enabled
on…) mobile devices
Hyper Links It is possible to link to an app but since most Possible to provide links to different pages on
users will not have the app installed, the most your mobile site and to link from your mobile
effective way is to link to the download page for site to other websites
this app. It is possible to link from an app
externally to other websites
Discoverability Most apps don’t achieve critical success and fade People can find your site by using any of the
into the world of anonymity. You will need a very search engines and via links from other websites,
well defined strategy to break into the top list for blogs, Twitter and links embedded in emails. A
your category in order to make it (AdWhirl good marketing strategy can definitely increase
estimates $1875 per day advertising budget can the number of visitors, especially if it is viral.
get you there , Pinch Media says the impact of
being in the top 100 is a daily increase of 2.3x in
5
10. the number of users)
Distribution & At the mercy of the App Store police in regards to Anyone on the web has access to your mobile site
Market Size availability of your app and approvals to get it in.
Requires users to download – huge barrier to
entry.
Limited to the number of users on the released
platform
Usage of Able to use all device capabilities (GPS, camera, It is possible to use features like GPS, offline data
Device voice, RFID, address book, calendar, etc.) storage and video from within mobile websites
Capabilities using the latest mobile browsers which support
HTML5. Access from the web to some native
capabilities of mobile devices is still limited due
to security and privacy concerns (e.g. access to
address book or calendar)
Supportability Difficult to support and maintain after app is Easier to support and maintain as developer has
& downloaded. Every new release with bug fixes complete access to the site
Upgradeability requires going through the entire approval
process of the app store. No need to upgrade, all users see the latest
version
After new version of application is placed in the
store, it requires all existing users to upgrade in
order to get it- big barrier
Entry Costs some app stores charge extra fees for publishing None
or certifying your app (Apple charges developers
$99 and enterprises $299, RIM charges $200 )
Revenue Share Need to share sales revenue with the app stores It’s all yours
(Apple takes 30%, RIM takes 20%)
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11. User Full control of User Interface Limited to the capabilities of HTML/CSS. User
Experience experience will largely depend on how the mobile
website is designed
Performance Able to achieve high performance through app Performance will largely depend on how the
code that runs locally on the device mobile website is designed
Offline Possible HTML5 enables it to some extent, but is
Browsing supported only on selected devices
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