Indusblue has been a leader in the Canadian interactive strategy, design, and development industry since 1999, focusing on mobile applications for smartphone users. Highlighted projects include the Vancouver 2010 official Olympic app and various applications for clients like MuchMusic and CBC. The company emphasizes a collaborative, per-project approach to creating mobile apps tailored to client needs.

1. INDUSBLUE
Mobile Vendor Presentation

2. WHO WE ARE
Since 1999, Indusblue has been a leader
in the Canadian interactive strategy,
design, and development industry

3. OUR CLIENTS
AGENCIES
NETWORKS
MTV/MuchMusic Crispin Porter + Bogusky
CTV Olympics Proximity
CBC MacLaren MRM
Taxi
GRIP Limited
Saatchi & Saatchi

4. OUR TEAM
Indusblue has 17 full-time passionate,
dedicated, experienced employees
based out of Toronto’s Liberty Village

5. THE MOBILE LANDSCAPE
• Our audience are smartphone users
• Smartphones constitute 20% of the mobile
marketplace in Canada
• Of that, 70% are BlackBerry, and 20% are
iPhone devices. The rest are a mixed bag.

6. BLACKBERRY AND IPHONE
ARE THE ONLY PLATFORMS
WORTH DEVELOPING FOR

7. BLACKBERRY
• BlackBerry users are data, utility, and social
network driven
• Apps are generally content-based
• BlackBerry App World pales in comparison
to the iPhone App Store

8. THE iPHONE
• Bell and Telus are now iPhone carriers
• 65% of mobile browsing is done on the iPhone
• Multiple devices available with identical
characteristics – iPhone and iPod Touch

9. BLACKBERRY – BUILD MOBILE
-FRIENDLY WEBSITES
iPHONE – BUILD AN APPLICATION
IF THE STRATEGY & BUDGET FIT

10. OUR EXPERIENCE
MuchMusic Concerts iPhone Application
• View upcoming concerts based on GPS location
• View concert venues via a mapping tool
• Save to favourites

11. OUR EXPERIENCE
Vancouver 2010 Official Olympic App

12. OUR EXPERIENCE
Vancouver 2010 Official Olympic App
Metrics (17 day total)
- No. of downloads = 250,000 +
- Unique sessions = 3.75 Million
- Avg. page views per session = 11
- Total number of impressions =
41.25 million

13. OUR EXPERIENCE
MTV/BlackBerry The Aftershow Mobile Site
• Aggregated and merged Twitter and News feeds
• Video feed
• Ticket signup
• Downloadable wallpapers

14. IPHONE R&D

15. AD UNIT INTEGRATION
Indusblue has worked integrating DART
into microsites, Flash applications, ad
units, and site wrappers.

16. CANADIAN MOBILE APPS
Globe and Mail – iPhone Application
• Read and rate articles
• Post articles via Facebook Connect or Twitter
• Uses Spreeder as an alternative to normal screen-reading

17. CANADIAN MOBILE APPS
Foodtv.ca – Blackberry Application
• Browse and search recipes
• Save recipes to personal profile
• Recipes indexed by show
• Great visuals – large imagery

18. CANADIAN MOBILE APPS
CBC Radio – iPhone Application
• Listen to audio livestreams
• Browse and listen to archived content
• Sleep timer

19. IDEAS
Entertainment News
• Create content-based • Data visualization
social conversations • Event-based news and
• Challenge-a-friend content driven
style mobile games, applications
connected via
Facebook

20. HOW DO WE WORK
Indusblue works with their partners on a
per-project basis.
We have the flexibility to build and
license applications based on need

21. THANK YOU FOR YOUR TIME