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Each year over 500,000 women die during childbirth, mostly in developing countries, due to severe bleeding which can kill within two hours if unattended and contributes to 44% of maternal deaths in Africa. Access to safe blood transfusions could prevent up to 25% of maternal deaths, yet in low-income countries 65% of blood is given to children under five, highlighting the need for more blood donations to save mothers' lives during childbirth.





