Techsoup - A Global Initiative Date/year TechSoup  &  The Nonprofit Commons  in  Second Life
Overview About TechSoup Introduction to Nonprofit Commons The Future of Nonprofit Commons Nonprofit Commons Tour
1. About TechSoup
We are working toward a time when every nonprofit and NGO on the planet has the technology resources and knowledge they need to operate at their full potential. Confidential – For Discussion Purposes Only
TechSoup builds NPO capacity by connecting corporate giving to nonprofit needs. Creating Connections, Delivering Results and Advancing the Field Partnerships with Corporate & Philanthropic Sources Vision & Leadership  Operational Excellence Infrastructure for Product & Knowledge Distribution Presence in & Understanding of the Nonprofit / NGO Sector Leveraging Our Experience for Greater Reach and Impact
TechSoup projects emphasize community involvement. MaintainIT: a project to sustain public access computing in libraries NetSquared: promoting Web 2.0 in the NPO sector
Techsoup initiatives combine knowledge and community with our donation services. Healthy & Secure Computing Networked Organizations Clean and Green IT
A Comprehensive Technology Resource for Nonprofits Software donation program (TechSoup Stock) Refurbished Computer Initiative (RCI) Program Learning Center articles TechSoup Community Nonprofit Commons NetSquared (Net2) Public Computing & Libraries (MaintainIT Project) Free Downloads TechSoup Global
Today, we operate in 14 countries on 6 continents. Currently operating in 14 Countries on 6 Continents
We leverage the broad mix of relationships…
$251 million  retail value of technology product donations distributed  $239 million  potential savings for NGOs 846,000  technology products distributed  28  TechSoup product donor partners 150,000  documents downloaded   40,000   organizations received product donations  500,000  unique monthly visitors 190  countries of origin of visitors 23.4%  of overall traffic to TechSoup from outside U.S 100,000  monthly TechSoup online forum visitor sessions IMPACT REACH …  to make deep change across the social benefit sector. Confidential – For Discussion Purposes Only
TechSoup Community Network Extending community beyond TechSoup site Reach out to constituents on other online community platforms that they already frequent Expand our community to wider range of nonprofits Provide community members with further networking and collaboration opportunities Leverage social media tools towards social change
Where in the World is TechSoup?
NetSquared (Net2) TechSoup’s Web 2.0 arm Spur responsible use of social media tools for social change Annual conference Monthly Net Tuesday events Community blog International reach with local groups and events
2. Introduction to  The Nonprofit Commons 400+  Total Members Demonstrated interest from  60 countries   1300  people attended  40  meetings in world 235 unique avatars  attended since Mar 2006 70  NPC Tenant Organizations 2208 unique visitors  to the NPC Blog 100 avatars  in world and  70 people  in the RL room at the Mixed Reality Event Volunteers  have donated an estimated 6000 hours(5000 for meetings and 1000 for maintenance) to this project in the last year.
Glitter testifies: Video responses http:// www.comedycentral.com/videos/index.jhtml?videoId =165604 http:// www.youtube.com/watch?v =e9nyJCYrP6w&eurl=http://www.nonprofitcommons.org/node/217
Nonprofit Commons in Second Life
Bernhard Drax: Second Coming of Second Life http://blip.tv/file/850344
Nonprofit Commons in Second Life creates a Learning Community   Providing Free Office Space  Creating a Cooperative Learning Environment Exploring new ways for Nonprofits to use virtual world environments
Organizing, Displaying, and Documenting Work No group, just “npsl” tag  Easy way to communicate a visual concept that might be unfamiliar Outstanding promotional vehicle Record of activities to demonstrate impact to board members and constituents
Creative Potential and Implications for Nonprofits in SL  Encourage Volunteering and Leadership Contests and Competitions Combine Second Life with Other Outreach Channels
Go Beyond the Classroom Model:   An immersive, interactive, open content environment presenting many opportunities for moving beyond the classroom lecture model of teaching with  successful experiments involving peer-to-peer interaction Sandbox Learning:   Team building activities by organizing small teams of avatars to build something with minimal guidance, Rich, long-lasting lessons for students through activities that challenge them to create something on their own, using the various tools available to them in Second Life  Use Avatars to Explore Identity Issues:   Create opportunities for identity play and self expression through avatar creation and manipulation. Generate empathy:   by putting people literally in the shoes of others and explore existing avatar choices to bring up issues of gender and racial representation or use nonhuman avatars to address issues of discrimination. Potential and Implications for Nonprofits in SL
A Valuable tool for  Nonprofits Free Safe Anonymous Reducing Carbon Footprint Broadening Audiences Extending Reach Engaging International Community
Real wealth, virtual philanthropy, and the birth of the Nonprofit Commons  Anshe Chung is the first Virtual Philanthropist Second Sim donated by TakingITGlobal
Nonprofit Commons 2:  ALOFT, our second sim A seedbed for innovation Tremendous Volunteer spirit Expanded to 70 organizations
Community meetings and  guest speakers  Continued weekly meetings have grown to over 45 avatars a week
Hold Virtual Events in-world Help Nonprofits produce events Hold Mixed Reality Events at RL conferences such as NetSquared Streaming live audio and video between RL and SL Mixed reality events
Virtual sandbox for experimentation Experiment with different ways to bring support and awareness to a cause Example: Lower Eastside Girls Club of NY developed Second Life presence as pilot project for new program Second Life another possible way to help organizations achieve their mission
Leadership role for your organization Opportunity to become thought leaders and innovators in your area of expertise Global Kids runs virtual workshops on global issues and leadership to teens Best Practices for bringing this type of education to Second Life
Reduces Your Carbon Footprint Carbon (and cost) savings of participating in event from own computer screen OneClimate’s Virtual Bali Conference this past Dec. In-world speeches, press conferences Alternative for people who cannot attend in person to participate without carbon cost of flying
What works? Activities that take advantage of 3-dimensional interactivity of virtual world that the web can’t match Bay Area Video Coalition (BAVC)’s Gone Gitmo installation Virtual representation of Guantanamo Bay gives avatars temporary simulated experience of being imprisoned in Guantanamo Bay Teaching tool about issues of habeaus corpus
Best Practices: What we have learned Holding events  is a great way to bring avatars to our offices, and builds alliances amongst members.  It’s important to maintain a presence  on the mainland, for  foot-traffic, versus being on our own private island  Freebies/branded tools  are a great way to draw traffic, and can spread your message In-world fundraising  was our initial goal, but it hasn't worked out for most. You can’t please everyone– the biggest lesson! Belligerent Learning Curve, challenge scares many newbies away. (need mentor)
Multiple Entry points to community:  Connecting RL and SL
Impact This is a great community, on both professional and experiential levels. We have been donated free office space as well as significant building and scripting services from community technical experts and volunteers to establish our virtual office (viewed as an extension of our internet site at  www.givingcircles.org ), in which we have already had 124 visitors (even before the launch of NPC 2), several from throughout the world (Japan, Australia and other countries). We are also conducting a  survey of the impact of NPs in SL and from SL on RL,  the results of which we will publish for the benefit of the Nonprofits in SL community.   - Giving Circles Network (Anika Pastorelli):
22% of Nonprofits in NPC are non-US Organization Country RoSa Library Belgium Humanbe France White Ribbon Campaign, Yorkshire  UK Disability Info Resource Center  Australia Toronto Philharmonica Canada Bridges for Women Canada Sri Lanka Foundation Sri Lanka Alzheimer’s Society if Ontario Canada PC Donation Project  Japan
But isn’t Second Life just a game? Often a matter of convincing board members and funders of its value Finding more ways of obtaining statistics and measuring impact Medium fosters innovation and creativity through combination of audio, text, and visual technologies Nonprofits continuing to develop new ways to build awareness and reach people
The Future of the Nonprofit Commons
The only way that Virtual Worlds will survive Must be simple Must be mobile Must be interoperable with other tech/web Must be globally integrated/accessible Must leverage 3-D, not just 2-D in 3-D environment Must highlight the niche communities that it hosts by enabling connections Must traverse multiple virtual worlds, not just SL
Areas of Exploration 1. Diversity 2. adaptable teaching environment 3. research 4. field training  5. awareness-building  6. community building 7. recruitment 8. distance education  9. Reducing of carbon footprint
Goals and Metrics  1. Learning community of practice 2. Repeatable branded free tools 3. International representation 4. Publicity 5. Excerpts from white paper 6. Support from Linden Lab
Going Forward  1. SLCC panel 2. Other conferences 3. SL developer network for nonprofits 4. Webinars  5. Virtual volunteer audio tour 6. Academic research on discourse analysis 7. Campaigns for actions 8. Applying for grants and awards to get support for program 9. Spur innovation by providing honorariums to volunteer SL Developers 10. Support special scripting and SL development
Techsoup’s Goal in this Project To be the Convener To create a seedbed for experimentation To connect volunteers and nonprofits
Tour of Nonprofit Commons and other locations in Second Life
Newly launched second location
Contact Susan Tenby Senior   Manager – Online Community Development,  TechSoup Network   [email_address] (415) 633-9333 SL avatar: Glitteractica Cookie http:// www.nonprofitcommons.org http:// npsl.wikispaces.com / http://www.techsoup.org/community

National Human Svc Assem

  • 1.
    Techsoup - AGlobal Initiative Date/year TechSoup & The Nonprofit Commons in Second Life
  • 2.
    Overview About TechSoupIntroduction to Nonprofit Commons The Future of Nonprofit Commons Nonprofit Commons Tour
  • 3.
  • 4.
    We are workingtoward a time when every nonprofit and NGO on the planet has the technology resources and knowledge they need to operate at their full potential. Confidential – For Discussion Purposes Only
  • 5.
    TechSoup builds NPOcapacity by connecting corporate giving to nonprofit needs. Creating Connections, Delivering Results and Advancing the Field Partnerships with Corporate & Philanthropic Sources Vision & Leadership Operational Excellence Infrastructure for Product & Knowledge Distribution Presence in & Understanding of the Nonprofit / NGO Sector Leveraging Our Experience for Greater Reach and Impact
  • 6.
    TechSoup projects emphasizecommunity involvement. MaintainIT: a project to sustain public access computing in libraries NetSquared: promoting Web 2.0 in the NPO sector
  • 7.
    Techsoup initiatives combineknowledge and community with our donation services. Healthy & Secure Computing Networked Organizations Clean and Green IT
  • 8.
    A Comprehensive TechnologyResource for Nonprofits Software donation program (TechSoup Stock) Refurbished Computer Initiative (RCI) Program Learning Center articles TechSoup Community Nonprofit Commons NetSquared (Net2) Public Computing & Libraries (MaintainIT Project) Free Downloads TechSoup Global
  • 9.
    Today, we operatein 14 countries on 6 continents. Currently operating in 14 Countries on 6 Continents
  • 10.
    We leverage thebroad mix of relationships…
  • 11.
    $251 million retail value of technology product donations distributed $239 million potential savings for NGOs 846,000 technology products distributed 28 TechSoup product donor partners 150,000 documents downloaded 40,000 organizations received product donations 500,000 unique monthly visitors 190 countries of origin of visitors 23.4% of overall traffic to TechSoup from outside U.S 100,000 monthly TechSoup online forum visitor sessions IMPACT REACH … to make deep change across the social benefit sector. Confidential – For Discussion Purposes Only
  • 12.
    TechSoup Community NetworkExtending community beyond TechSoup site Reach out to constituents on other online community platforms that they already frequent Expand our community to wider range of nonprofits Provide community members with further networking and collaboration opportunities Leverage social media tools towards social change
  • 13.
    Where in theWorld is TechSoup?
  • 14.
    NetSquared (Net2) TechSoup’sWeb 2.0 arm Spur responsible use of social media tools for social change Annual conference Monthly Net Tuesday events Community blog International reach with local groups and events
  • 15.
    2. Introduction to The Nonprofit Commons 400+ Total Members Demonstrated interest from 60 countries 1300 people attended 40 meetings in world 235 unique avatars attended since Mar 2006 70 NPC Tenant Organizations 2208 unique visitors to the NPC Blog 100 avatars in world and 70 people in the RL room at the Mixed Reality Event Volunteers have donated an estimated 6000 hours(5000 for meetings and 1000 for maintenance) to this project in the last year.
  • 16.
    Glitter testifies: Videoresponses http:// www.comedycentral.com/videos/index.jhtml?videoId =165604 http:// www.youtube.com/watch?v =e9nyJCYrP6w&eurl=http://www.nonprofitcommons.org/node/217
  • 17.
  • 18.
    Bernhard Drax: SecondComing of Second Life http://blip.tv/file/850344
  • 19.
    Nonprofit Commons inSecond Life creates a Learning Community Providing Free Office Space Creating a Cooperative Learning Environment Exploring new ways for Nonprofits to use virtual world environments
  • 20.
    Organizing, Displaying, andDocumenting Work No group, just “npsl” tag Easy way to communicate a visual concept that might be unfamiliar Outstanding promotional vehicle Record of activities to demonstrate impact to board members and constituents
  • 21.
    Creative Potential andImplications for Nonprofits in SL Encourage Volunteering and Leadership Contests and Competitions Combine Second Life with Other Outreach Channels
  • 22.
    Go Beyond theClassroom Model: An immersive, interactive, open content environment presenting many opportunities for moving beyond the classroom lecture model of teaching with successful experiments involving peer-to-peer interaction Sandbox Learning: Team building activities by organizing small teams of avatars to build something with minimal guidance, Rich, long-lasting lessons for students through activities that challenge them to create something on their own, using the various tools available to them in Second Life Use Avatars to Explore Identity Issues: Create opportunities for identity play and self expression through avatar creation and manipulation. Generate empathy: by putting people literally in the shoes of others and explore existing avatar choices to bring up issues of gender and racial representation or use nonhuman avatars to address issues of discrimination. Potential and Implications for Nonprofits in SL
  • 23.
    A Valuable toolfor Nonprofits Free Safe Anonymous Reducing Carbon Footprint Broadening Audiences Extending Reach Engaging International Community
  • 24.
    Real wealth, virtualphilanthropy, and the birth of the Nonprofit Commons Anshe Chung is the first Virtual Philanthropist Second Sim donated by TakingITGlobal
  • 25.
    Nonprofit Commons 2: ALOFT, our second sim A seedbed for innovation Tremendous Volunteer spirit Expanded to 70 organizations
  • 26.
    Community meetings and guest speakers Continued weekly meetings have grown to over 45 avatars a week
  • 27.
    Hold Virtual Eventsin-world Help Nonprofits produce events Hold Mixed Reality Events at RL conferences such as NetSquared Streaming live audio and video between RL and SL Mixed reality events
  • 28.
    Virtual sandbox forexperimentation Experiment with different ways to bring support and awareness to a cause Example: Lower Eastside Girls Club of NY developed Second Life presence as pilot project for new program Second Life another possible way to help organizations achieve their mission
  • 29.
    Leadership role foryour organization Opportunity to become thought leaders and innovators in your area of expertise Global Kids runs virtual workshops on global issues and leadership to teens Best Practices for bringing this type of education to Second Life
  • 30.
    Reduces Your CarbonFootprint Carbon (and cost) savings of participating in event from own computer screen OneClimate’s Virtual Bali Conference this past Dec. In-world speeches, press conferences Alternative for people who cannot attend in person to participate without carbon cost of flying
  • 31.
    What works? Activitiesthat take advantage of 3-dimensional interactivity of virtual world that the web can’t match Bay Area Video Coalition (BAVC)’s Gone Gitmo installation Virtual representation of Guantanamo Bay gives avatars temporary simulated experience of being imprisoned in Guantanamo Bay Teaching tool about issues of habeaus corpus
  • 32.
    Best Practices: Whatwe have learned Holding events is a great way to bring avatars to our offices, and builds alliances amongst members. It’s important to maintain a presence on the mainland, for foot-traffic, versus being on our own private island Freebies/branded tools are a great way to draw traffic, and can spread your message In-world fundraising was our initial goal, but it hasn't worked out for most. You can’t please everyone– the biggest lesson! Belligerent Learning Curve, challenge scares many newbies away. (need mentor)
  • 33.
    Multiple Entry pointsto community: Connecting RL and SL
  • 34.
    Impact This isa great community, on both professional and experiential levels. We have been donated free office space as well as significant building and scripting services from community technical experts and volunteers to establish our virtual office (viewed as an extension of our internet site at www.givingcircles.org ), in which we have already had 124 visitors (even before the launch of NPC 2), several from throughout the world (Japan, Australia and other countries). We are also conducting a survey of the impact of NPs in SL and from SL on RL, the results of which we will publish for the benefit of the Nonprofits in SL community. - Giving Circles Network (Anika Pastorelli):
  • 35.
    22% of Nonprofitsin NPC are non-US Organization Country RoSa Library Belgium Humanbe France White Ribbon Campaign, Yorkshire UK Disability Info Resource Center Australia Toronto Philharmonica Canada Bridges for Women Canada Sri Lanka Foundation Sri Lanka Alzheimer’s Society if Ontario Canada PC Donation Project Japan
  • 36.
    But isn’t SecondLife just a game? Often a matter of convincing board members and funders of its value Finding more ways of obtaining statistics and measuring impact Medium fosters innovation and creativity through combination of audio, text, and visual technologies Nonprofits continuing to develop new ways to build awareness and reach people
  • 37.
    The Future ofthe Nonprofit Commons
  • 38.
    The only waythat Virtual Worlds will survive Must be simple Must be mobile Must be interoperable with other tech/web Must be globally integrated/accessible Must leverage 3-D, not just 2-D in 3-D environment Must highlight the niche communities that it hosts by enabling connections Must traverse multiple virtual worlds, not just SL
  • 39.
    Areas of Exploration1. Diversity 2. adaptable teaching environment 3. research 4. field training 5. awareness-building 6. community building 7. recruitment 8. distance education 9. Reducing of carbon footprint
  • 40.
    Goals and Metrics 1. Learning community of practice 2. Repeatable branded free tools 3. International representation 4. Publicity 5. Excerpts from white paper 6. Support from Linden Lab
  • 41.
    Going Forward 1. SLCC panel 2. Other conferences 3. SL developer network for nonprofits 4. Webinars 5. Virtual volunteer audio tour 6. Academic research on discourse analysis 7. Campaigns for actions 8. Applying for grants and awards to get support for program 9. Spur innovation by providing honorariums to volunteer SL Developers 10. Support special scripting and SL development
  • 42.
    Techsoup’s Goal inthis Project To be the Convener To create a seedbed for experimentation To connect volunteers and nonprofits
  • 43.
    Tour of NonprofitCommons and other locations in Second Life
  • 44.
  • 45.
    Contact Susan TenbySenior Manager – Online Community Development, TechSoup Network [email_address] (415) 633-9333 SL avatar: Glitteractica Cookie http:// www.nonprofitcommons.org http:// npsl.wikispaces.com / http://www.techsoup.org/community