This document discusses mobile devices and marketing. It provides statistics on mobile phone and smartphone usage, how mobile has become important for businesses, and how people engage with mobile marketing. It also describes contents of a presentation or package related to making work and experiences more remarkable through mobile technologies.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift
The State of Mobile Presentation shows how quickly mobile devices are growing and while mobile applications and mobile websites are mandatory for any online retailer.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
TrustUX: balancing personalisation and privacy to create understanding and tr...Ann Wuyts
Sources list: http://www.keek.be/2015/trustux-sources/ (Stats, Quotes, ..)
A talk about ux, trust and privacy - and how these are becoming increasing important in human-computer interaction. This connection we have with our smart-everythings, it is no longer merely about exchanging data back and forth. Our connection with computers now does revolve around values which we normally find in human-to-human relationships: understanding and trust.
We humans expect that these machines do the computing effort to understand us; smart personalisation.We also expect that we can trust these machines – and the companies behind them - to keep what they learn about us to themselves. We expect them to respect our privacy. Our security.
And as designers, we need to deliver great, personal experiences. We also need to deliver trustworthy products. We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
84% of consumers delete branded apps after one use. Are apps destined a death like the hat industry in the 1960s? What do marketers need to do to improve engagement in the mobile space?
How Digital Will Impact Your Business Models - Australian Marketing Summit 2013.Gomeeki
Multi-screen behaviour has moved main stream
Most consumers own, or have access to multiple forms of screen based media. This might be in the form of a TV, tablet or smartphone.
An average consumer in Australia is engaging with screen based media far more frequently and for much longer that more traditional ‘no screen’ based media such as the radio, newspapers and magazines.
TV is a major catalyst for search activities.
Think about it this way. A consumer is sitting at home watching their favourite show, an ad comes on and the closest device on hand is their smartphone to quickly search for a product or service.
TV is still a great way to drive conversions, opening up the sales funnel.
But, search is also driven by location, when consumers are out and about.
Therefore, in its simplest form, a mobile strategy, based on limited budget, might compose simply of ensuring you have a mobile optimised website, to ensure the experience of a potential customer is good enough.
Australian consumer media consumption has rapidly changed, and from what I have witnessed so far in Australia, brands have really struggled to keep up with these behaviours.
The Australian consumer is looking for convenient, relevant information.
So the average mobile web user is consuming 6.5 hours of media per day
And they’re spending more time with their mobiles (excluding calls and text) than any other form of media
This time is spent in many short sessions throughout the day
You don’t need to look as far back as the 40’s to see how differently Australian families and audiences are spending their ‘me’ time
Actually, this didn’t change too much until the late 90’s
Recent studies suggest that already over 50% of Australian consumers are multi-tasking whilst watching TV.
In today’s household, an image such as this one is more likely the norm, with various devices and ultimately competition for consumer share of mind due to the accessibility of devices available to all members of the household.
Brands are racing to identify the complementary and sequential experiences of which can add further value to their customers and drive commercial objectives such as increased engagement, sales or repeat purchases.
Your customers have a lot of options, and the challenge is how can you provide them the most value in their already busy lives?
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
M Dot Extinction: The Next Evolution of Mobile WebMobify
The technology world is facing an extinction – m.dot sites are slowly but surely dying out, and for good reason.
A survey of the Internet Retailer 500 found that m.dot sites for ecommerce dropped from 79% in 2013 to 59% in 2014, and the trend continues. While numbers still need to be confirmed for this past year, m.dot sites were expected to lose 50% share in 2015.
Unlike the dinosaur extinction 65 million years ago, for which the reasons are still widely debated, m.dots are an outdated technology and the reasons for their demise are clear. While m.dots were a huge improvement to serving the desktop site to mobile shoppers, they have failed to evolve with customers’ rising expectations and advancements in technology.
Download our M.dot Extinction Storybook to learn the 5 reasons that m.dot sites are disappearing.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift
The State of Mobile Presentation shows how quickly mobile devices are growing and while mobile applications and mobile websites are mandatory for any online retailer.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
TrustUX: balancing personalisation and privacy to create understanding and tr...Ann Wuyts
Sources list: http://www.keek.be/2015/trustux-sources/ (Stats, Quotes, ..)
A talk about ux, trust and privacy - and how these are becoming increasing important in human-computer interaction. This connection we have with our smart-everythings, it is no longer merely about exchanging data back and forth. Our connection with computers now does revolve around values which we normally find in human-to-human relationships: understanding and trust.
We humans expect that these machines do the computing effort to understand us; smart personalisation.We also expect that we can trust these machines – and the companies behind them - to keep what they learn about us to themselves. We expect them to respect our privacy. Our security.
And as designers, we need to deliver great, personal experiences. We also need to deliver trustworthy products. We owe it to both our users and the people who hire us to actively think about privacy, and to implement privacy in the flows and designs we deliver.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
84% of consumers delete branded apps after one use. Are apps destined a death like the hat industry in the 1960s? What do marketers need to do to improve engagement in the mobile space?
How Digital Will Impact Your Business Models - Australian Marketing Summit 2013.Gomeeki
Multi-screen behaviour has moved main stream
Most consumers own, or have access to multiple forms of screen based media. This might be in the form of a TV, tablet or smartphone.
An average consumer in Australia is engaging with screen based media far more frequently and for much longer that more traditional ‘no screen’ based media such as the radio, newspapers and magazines.
TV is a major catalyst for search activities.
Think about it this way. A consumer is sitting at home watching their favourite show, an ad comes on and the closest device on hand is their smartphone to quickly search for a product or service.
TV is still a great way to drive conversions, opening up the sales funnel.
But, search is also driven by location, when consumers are out and about.
Therefore, in its simplest form, a mobile strategy, based on limited budget, might compose simply of ensuring you have a mobile optimised website, to ensure the experience of a potential customer is good enough.
Australian consumer media consumption has rapidly changed, and from what I have witnessed so far in Australia, brands have really struggled to keep up with these behaviours.
The Australian consumer is looking for convenient, relevant information.
So the average mobile web user is consuming 6.5 hours of media per day
And they’re spending more time with their mobiles (excluding calls and text) than any other form of media
This time is spent in many short sessions throughout the day
You don’t need to look as far back as the 40’s to see how differently Australian families and audiences are spending their ‘me’ time
Actually, this didn’t change too much until the late 90’s
Recent studies suggest that already over 50% of Australian consumers are multi-tasking whilst watching TV.
In today’s household, an image such as this one is more likely the norm, with various devices and ultimately competition for consumer share of mind due to the accessibility of devices available to all members of the household.
Brands are racing to identify the complementary and sequential experiences of which can add further value to their customers and drive commercial objectives such as increased engagement, sales or repeat purchases.
Your customers have a lot of options, and the challenge is how can you provide them the most value in their already busy lives?
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
M Dot Extinction: The Next Evolution of Mobile WebMobify
The technology world is facing an extinction – m.dot sites are slowly but surely dying out, and for good reason.
A survey of the Internet Retailer 500 found that m.dot sites for ecommerce dropped from 79% in 2013 to 59% in 2014, and the trend continues. While numbers still need to be confirmed for this past year, m.dot sites were expected to lose 50% share in 2015.
Unlike the dinosaur extinction 65 million years ago, for which the reasons are still widely debated, m.dots are an outdated technology and the reasons for their demise are clear. While m.dots were a huge improvement to serving the desktop site to mobile shoppers, they have failed to evolve with customers’ rising expectations and advancements in technology.
Download our M.dot Extinction Storybook to learn the 5 reasons that m.dot sites are disappearing.
Icta2016 ghana transport conference final programmeDr. Simon Oladele
transportation, climate change adaptation, traffic safety, sustainable infrastructure, intelligent transport systems, transport management, low volume roads technologies, effective governance in transport sector, women involvement in transport profession.
A New Strategy for Sustainable Transportation
Learn more at: http://www.boozallen.com/insights/insight-detail/beyond-mobility-a-new-strategy-for-sustainable-transportation
Smartphones - the ultimate recruitment toolThirtyThree
The first of a new series of seminars aimed at discussing some of the hottest topics in attraction and recruitment today. This one looked at new trends in mobile recruitment marketing and the importance of mobile-optimised career sites.
MIE 2014 - Prepare your mobile user experience for fast conversion (Waarom Ta...MeasureWorks
Slides from presentation at Marketing Insights Event 2014 (#MIE14). Joint presentation by @mauricedacross (Mobile Manager Bol.com) and @jeroentjepkema (Founder MeasureWorks). In this talk we discuss the strategic role of your smartphone in the multi channel customer journey, how users want to use your smartphone and how to build a mobile website that your customer love to use.
This is a short slide show that goes throught the history of cell phone technology and how it has progressed through the mobile marketing stage into the machine it has become.
Why Mobile Marketing is Essential for 21st Century Business SuccessMorgan Liu
Why Mobile Marketing is Essential for 21st Century Business Success
A look at its prevalence in today's society, the future of mobile videos, and how mobile marketing could be made more effective.
In this presentation, the first in a series of 3 with @laurenceveale and @randallsnare, discover the when, what and where of mobile. Find out about the proliferation and predicted growth of mobile devices, global mobile trends and just how people actually engage with their mobile phones. Understanding the context of mobile is the first step in creating a mobile strategy.
Begreppet ”mobil” betyder så mycket mer än bara en mobiltelefon. Det är både en fysisk och mental dimension som du som ledare måste förhålla dig till när du produktutvecklar för framtiden. Lär dig mer om olika behov och önskemål för kommunikation och interaktion i farten och lär dig vilka affärsmöjligheter det nya kommunikationslandskapet ger ditt företag.
Martin Deinoff, VP Marketing and Business Development & Fredrik Hörnsten, Web Strategist Creuna Sweden
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Similar to Remarkable Matters: Remarkable Mobile Design (20)
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
4. Smartphones are the backbone of our
daily media use. They are the devices used most throughout the day and serve as the most common starting point for activities across mutiple screens. Going mobile has become a business imperative.
5. You’re 4/5 times
more likely to engage with mobile marketing than desktop
84% use Smartphones while shopping
94% of
adults own/use a mobile phone
94% of adults own/use a mobile phone
71% smartphone penetration in
the U.K
Access to the
Internet using mobile phone more than doubled between 2010 and 2013, from
24% to 53%
Mobile: The Great Enabler
15% live
in a mobile only household
1/3rd of smartphone
owners and 2/5th of tablet owners consider mobile devices their most important source for info
6. We took these learnings and scoured the world to find things that meet two criteria...
8. But even more importantly it’s got to
be an experience that’s truly remarkable.
Everything has been chosen to inspire you, to make your day more remarkable, your work more remarkable and the agency’s reputation more remarkable.
33. Team 1
Team 3
Team 2
Team 4
Paul K
Vysh
Paul Reading
Clare C
Dave
Dan
Olivia
Matt
Emma
Pauly Mac
Lizzy
Datch
Laura Nadine Betts
Kylie
Simon
Penny
Damian
Kirsty
Claire M
Birchy
Kei
Steve
Laura K
Seb
Graham
Tim Dawg
Nic
Woody
Mailie
Megan
Reuben
34. To vote please go to:
poll.si
You CANNOT vote for your own team