We have chosen the top 5 stories from March, 2015 to get your creative juices flowing. These include solar powered beacons, South by Southwest and beacons helping the visually impaired in London. Check out movintracks.io to learn more about launching a campaign.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
What was the biggest technological event in 2014? The smartwatch? iPhone6? The Sony hack? Looking back at 2014 it is not some device or moment, its more like the continued development of ongoing trends.
In this Annual State of the Technology Lecture, I will look at where we are beginning the year 2015. We look at the network economy, the sharing economy, wearables, and internet of things.
And we look at the most popular craze in 2014.
Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything
Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
What was the biggest technological event in 2014? The smartwatch? iPhone6? The Sony hack? Looking back at 2014 it is not some device or moment, its more like the continued development of ongoing trends.
In this Annual State of the Technology Lecture, I will look at where we are beginning the year 2015. We look at the network economy, the sharing economy, wearables, and internet of things.
And we look at the most popular craze in 2014.
Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything
Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Everything you always wanted to know about beaconsGW Devices
There's been a lot of talk about beacons recently. But what exactly are they? And why should you care?
Beacons are undoubtedly one of the most exciting new technologies on the market, and as such you need to care about them for lots of reasons! Some think they could be set to revolutionise the way that we interact with devices and environments, potentially ushering in a new age of exciting, multi-channel interactive experiences. Others talk of 'The Internet of Things (IoT)' and how these new technologies could alter the way in which we interact with every-day devices such as our beloved cars, and even the humble refrigerator!
One thing is for sure, Beacons have the potential to open up exciting new opportunities for brands to interact with customers in ever more interesting ways. This also presents a huge opportunity for agencies and other partners to create innovative campaigns utilising these exiting new capabilities, which in turn generates new revenue streams.
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Everything you always wanted to know about beaconsGW Devices
There's been a lot of talk about beacons recently. But what exactly are they? And why should you care?
Beacons are undoubtedly one of the most exciting new technologies on the market, and as such you need to care about them for lots of reasons! Some think they could be set to revolutionise the way that we interact with devices and environments, potentially ushering in a new age of exciting, multi-channel interactive experiences. Others talk of 'The Internet of Things (IoT)' and how these new technologies could alter the way in which we interact with every-day devices such as our beloved cars, and even the humble refrigerator!
One thing is for sure, Beacons have the potential to open up exciting new opportunities for brands to interact with customers in ever more interesting ways. This also presents a huge opportunity for agencies and other partners to create innovative campaigns utilising these exiting new capabilities, which in turn generates new revenue streams.
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
3. Overview
Beacon uses are growing seemingly by the day. There is
an incredible amount of creativity around this new
technology. They are becoming more commonplace and
their use cases more diverse - don´t be part of the late
majority. We have chosen the top 5 stories to get your
creative juices flowing. Check out movintracks.io to learn
more about launching a campaign and ibeaconsblog.com
for more news stories.
4. This is the largest conference on mobile devices in the world - with talks from Jimmy Wales,
Mark Zuckerberg, etc. Not only were there many beacon projects presented such as Pizza Hut
allowing you to order pizza from your commute home via beacons, the Mobile World Congress
itself was a beacon-based conference. They placed beacons around the airport and the
venue. The beacons acted as a guide as soon as the guests landed and assisted all those
who downloaded the event app with location based information. For more information go to
our slideshare recap of the Mobile World Congress here.
5. SXSW deployed 1,000 iBeacons (up from 40
last year) across 265 venues in Austin. This
was the largest implementation of beacons at
an event. They were placed at a variety of
locations - for example at every shuttle. Also,
the SXSW Go app connected users to other
people in the room with them that had similar
interests in their profile on the application. We
expect beacon uses at events will just keep
growing and growing.
More info (and picture) can be found in Ad
Age´s article.
6. The London tube is testing out beacons to
help visually impaired use their underground
metro. At the moment, they generally need to
rely on friends or staff or use familiar routes.
They decided to implement bluetooth
technology to help guide them after a request
from the visually impaired community. Signals
are sent to their phones and directions in their
earphones alert them on their surroundings.
This story shows beacons are not just about
retail. We hope this goes well and it makes
other busy locations more accessible.
More info (and picture) found here in BBC´s
article.
7. Medea inc of Holland produces award winning
premium Vodka. They are upping their game with
bluetooth technology. The new Medea App
allows users to program the bottle´s labels to
display a message. They can change
preprogrammed messages such as "Happy
Birthday," "Congratulations" and "Thank you,"
that crawl across the label in electric blue. With
the expected success of their bottles, we are
looking forward to more beacons added to
products - especially premium brands.
More info (and picture) found here.
8. It is just 3 grams and 2.5 millimeters thick. It can be attached to
curved surfaces, corners or even clothing. It has significant
advantage over devices that use batteries that have to be
replaced every six months to a year. Of course, it needs a light
source to function, but this should not be an major issue as it
can be placed on fluorescent lights in hospitals or in subway
stations. Fujitsu should have it ready in early 2017. 2017 seems
like a long time to wait in the fast-paced proximity marketing
world, but is never too early to start brainstorming.
PC World´s article has more information here. The picture is
also from PC World.
9. hello@movintracks.io
Questions? Comments?
We´d love to hear from you!
If you would like to learn more about iBeacon news and be inspired
by more case studies, please check out the blog that Movintracks
updates regularly: ibeaconsblog.com.