Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
Companies today want a Facebook Page and Twitter Feed. Many of them aren’t sure why. They just want them because they feel they need to, or should . But after you enter the social media channels, it is crucial to have the right content. It isn’t enough to just “Be there.”
Join us at LA2M, as our speaker David Kiley shares his business-wise experience of counseling companies on how to fill their Internet-based communications channels aimed at the public and the media.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Companies today want a Facebook Page and Twitter Feed. Many of them aren’t sure why. They just want them because they feel they need to, or should . But after you enter the social media channels, it is crucial to have the right content. It isn’t enough to just “Be there.”
Join us at LA2M, as our speaker David Kiley shares his business-wise experience of counseling companies on how to fill their Internet-based communications channels aimed at the public and the media.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Barack Hussein Obama: 44th & current President of the United States
Born: August 4, 1961; Honolulu, Hawaii
First African American to hold office
Education: Graduate of Columbia University and Harvard Law School
Worked as: Civil rights attorney
Junior United States Senator from Iiinois
2009 Nobel Peace Prize laureate
Presentation done by Gerard Daring of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Using the Internet & Social Media is a must in 2012 if you are a Trial Attorney or Litigator of any kind there is a wealth of information available to aid in pre-deposition preparation. Contact me for more or a download via LinkedIn - Gabriel F Zambrano
Thank You!
Social Media Masters : Buzz, Evangelism and Word of Mouth (Sean Moffitt)Sean Moffitt
Word of Mouth Presentation as part of the Social Media Masters 2011 series ( www.socialmediaclub.org ) as presented by Sean Moffitt, President - Agent Wildfire and Author/Managing Director - Wikibrands ( www.wiki-brands.com )
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
Barack Hussein Obama: 44th & current President of the United States
Born: August 4, 1961; Honolulu, Hawaii
First African American to hold office
Education: Graduate of Columbia University and Harvard Law School
Worked as: Civil rights attorney
Junior United States Senator from Iiinois
2009 Nobel Peace Prize laureate
Presentation done by Gerard Daring of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Using the Internet & Social Media is a must in 2012 if you are a Trial Attorney or Litigator of any kind there is a wealth of information available to aid in pre-deposition preparation. Contact me for more or a download via LinkedIn - Gabriel F Zambrano
Thank You!
Social Media Masters : Buzz, Evangelism and Word of Mouth (Sean Moffitt)Sean Moffitt
Word of Mouth Presentation as part of the Social Media Masters 2011 series ( www.socialmediaclub.org ) as presented by Sean Moffitt, President - Agent Wildfire and Author/Managing Director - Wikibrands ( www.wiki-brands.com )
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
The Future of Marketing, Advertising, and Branded EntertainmentDeep Focus
Ian Schafer's presentation on the future of marketing, advertising, and branded entertainment at The Next Big Idea Conference in Los Angeles on 10/30/07.
The largest and best Greek Festival in Southern California is the Orange County (O.C.) Greek Fest in aheim. This presentation was shared with their Festival team about how to use social media to drive awareness for their major event. It includes research and marketing strategy and recommendations to fix their social media problems that are applicable to non-profits and government agencies.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
Social Media Marketing for Business, Entertainment & Music
1. Social Media Marketing
for Business,
Entertainment & Music
Presentation at the Music Institute
Hollywood, California
Thursday, January 31, 2013
Teri Thompson, President
Rocky Peak Enterprises, LLC
@TeriThompson1
Teri.thompson@rockypeak.com
1
4. Consider The Following
•One Tweet – a message with no more than 140 characters
– turns into $33 million-plus in Haitian disaster relief
•A Town Hall meeting on transportation systems in
Orange County, California is viewed in real-time in
•Russia
•Western Europe
• Asia
•Former struggling competitors are
thriving by sharing customers
5. WHY SHOULD I CARE?
IF NOT FOR YOURSELF, THEN FOR YOUR STAKEHOLDERS
•100,000 people a day are joining a community somewhere
around the world
•Audiences and consumers are relying on each other for buying
decisions
“Reviews are the New Advertising”
“Conversation is Currency”
•Be aware of how to harness these platforms for professional
and personal branding
•Stay relevant and in business
6. 2010 United States Library of Congress
Archive all tweets from 2006 into the future for
historical purposes
“Plane on the Hudson”
“ Arrested” Stanford student
Real-time is simultaneously becoming history
7. What is Social Media? Defined
Free digital platforms
that support conversation
within a community
Media that is Social
New Tools
Instead of one-to-one
It is one-to-many
8. What is Social Media? Reach
United States -Popular
Facebook 1 Billion +
Twitter 478 Million +
LinkedIn 175 Million+
YouTube 2 Billion videos per/day
Pinterest 27 Million
Blogger & Tumblr
International
QQ, Qzone, Weibo Sina, Kaixin,
– Ren Ren
Xing, StudiVZ , V Kontakte
10. Digital Natives (Mark Prensky – Harvard Univ)
•Generation Y, Generation Net redefined
•Males /Females under 35 years of age
•In U.S. 90 million
•Outnumber Baby Boomers 70 million = “Youth Bulge”
Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.”
Boston, Harvard Business School Press, 2004. 1-2.
10
11. Why Now? Perfect Storm
Free
Technology
Communications
Shift
Digital Global
Natives Recession
11
12. Small Business Survey
Social Media Understanding Gap
2 in 5 reported Word-of-Mouth main way
they got business
Research: eMarketer.com Hiscox June 2011
15. Social Media Conversation Strategy
Rule #1
Start with Listening:
– Where the conversation is taking place about
you, your product, brand, industry
– The Voice of:
the individual 1st, 2nd, 3rd layer
the community
Find the Influencers
Empower
Audience, customers, consumers, clients, friends, followers
16. Rule #2 - Social Media Strategy
Rules of Engagement
Openness
Transparency
Truthfulness
Authenticity
Adding Value
16
17. Social Media Strategy
Rule #3
Keep the same branding -
name & graphics/color
across all social media platforms
for brand consistency
&
Link them!
17
18. Social Media Strategy
Rule #4
Develop a brand “persona” as your
voice/image on social media
18
19. Social Media Strategy
Rule #5
Develop content YOU would like to receive.
Put this shareable content in the hands of
influencers
19
20. Power Tweets
Singing “Tweetagrams”
The Rockabellas
by Orange
Isaiah Mustafa – Old Spice:
“The Man Your Man Could Smell Like”
Weiden +Kennedy
http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=zjT3z_qlq7g
Custom Tweets/Responses - JS Beals
http://www.youtube.com/OldSpice#p/c/484F058C3EAF7FA6/4/_-fLV28SkZ8
21. Arkitect Beats
Promoting Music/Beats for artists and companies to use
for personal or commercial needs
22. Nic Adler – “How Social Media Saved
The Sunset Strip”
Transformed and revitalized
business at the Roxy and along
Sunset = RETHINK
“The Social Strip” COMPETITION
24. RETWEET FOR CONTENT
Step 1: User reaches landing page and connects to Step 2: User authenticates the PromoJam
twitter application
Step 3: User is presented with the tweet and clicks Step 4: User is authenticated to access the
to post “exclusive” page to download, view, grab a promo
code and more!
25. Gaming as 360° Engagement
Awareness Building = Ratings = Sales
Starring Jennifer Garner
25
26. Business Case for Blogging
Companies that blog:
•Generate 67% more leads per month
•Generate 55% more website visitors
•Have 434% more indexed pages
= more leads = more sales
Resource: eMarketer 2011
26
27. Facebook for Real Estate
• 35% of buyers in the U.S. said
they used a social media site for
recommendations before buying
property.
“Social media has turned into a
platform where buyers are more
influenced by their close networks –
primarily on Facebook.”
Source:SocialAppsHQ
27
30. Personal Branding
Brand “YOU”
•Consider your focus:
1. What are your attributes?
2. What brand are you trying to build?
3. Why?
4. Do you want to become an expert?
5. Do you want to establish your
• Company’s name
• Own name
• Both
6. Go niche
• Consistent handles across all platforms
• LinkedIn Profile a Must with BranchOut catching up
32. Thank You – AMA & Music Institute
• Embrace The
Future
• Empower
Yourself
• Lead the Way
Teri Thompson
www.powerrtm.com
@TeriThompson1
FB: Teri.Thompson1
LinkedIn: TOThompson
terithompson@powerrtm.com