The document discusses trends in social media in 2012 and predictions for 2013. It covers increased convergence of platforms, new methods of measuring influence, gamification of social experiences, expanded social sharing features, and the rise of social television. Key points include combining platforms through geofencing and personalized content, creating influence scores, using games to reward real-world perks, checking in from anywhere, and new ways to watch and interact with TV through social media. Legal and privacy issues are also addressed.
Finally, a Social Media Plan that Works - presented to the Texas Apartment As...Lisa Trosien
Lisa Trosien presented on the importance of having a social media plan for apartment communities. She showed that today's renters heavily rely on online sources like apartment listing websites and community websites when searching for apartments. Reviews and recommendations also strongly influence renters' decisions. The document outlined strategies for apartment communities to engage renters through social media by having a responsive mobile website, posting engaging content, responding to comments to build trust, and encouraging existing residents to post positive reviews. The goal is to shape the online conversation about the community through thoughtful social media presence and influence.
The panel discussion focuses on how technology is augmenting real-world experiences through location-based services and overlaying digital information about friends' activities and recommendations. Examples discussed include Foursquare notifying users about nearby places their friends enjoy and providing suggestions. Other examples involve connecting social graphs to television and music experiences. The key question centers on how mobile technology is accelerating the social graph's move into the offline world and how services like Foursquare are bringing augmented real-world exploration to the mainstream. Panelists explore trends, tactics and emerging applications at the intersection of physical and digital experiences.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
POETS AND QUANTS: HOW BRAND PEOPLE CAN LEARN TO LOVE BIG DATATom Morton
Big data is shifting the balance of power between the creative 'poets' of the communications industry and the more analytical 'quants'. Yet there is still a big role for creative minded people in a Big Data world. A lateral, humanistic view on Big Data yields better, more insightful truths, and data can be fuel for creative development. Here's how.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
Finally, a Social Media Plan that Works - presented to the Texas Apartment As...Lisa Trosien
Lisa Trosien presented on the importance of having a social media plan for apartment communities. She showed that today's renters heavily rely on online sources like apartment listing websites and community websites when searching for apartments. Reviews and recommendations also strongly influence renters' decisions. The document outlined strategies for apartment communities to engage renters through social media by having a responsive mobile website, posting engaging content, responding to comments to build trust, and encouraging existing residents to post positive reviews. The goal is to shape the online conversation about the community through thoughtful social media presence and influence.
The panel discussion focuses on how technology is augmenting real-world experiences through location-based services and overlaying digital information about friends' activities and recommendations. Examples discussed include Foursquare notifying users about nearby places their friends enjoy and providing suggestions. Other examples involve connecting social graphs to television and music experiences. The key question centers on how mobile technology is accelerating the social graph's move into the offline world and how services like Foursquare are bringing augmented real-world exploration to the mainstream. Panelists explore trends, tactics and emerging applications at the intersection of physical and digital experiences.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
POETS AND QUANTS: HOW BRAND PEOPLE CAN LEARN TO LOVE BIG DATATom Morton
Big data is shifting the balance of power between the creative 'poets' of the communications industry and the more analytical 'quants'. Yet there is still a big role for creative minded people in a Big Data world. A lateral, humanistic view on Big Data yields better, more insightful truths, and data can be fuel for creative development. Here's how.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
The six layers of online engagement v. 3.0socialshare
This document discusses emerging technologies and their impact on customer engagement. It notes that social media, mobile technology, and augmented reality are changing how people communicate and access information. These new engagement layers provide opportunities to better connect with customers through games, rewards, and gamification of business activities. The implications are that businesses must adapt their customer engagement strategies to each new technology layer to maintain relevance and build loyalty. Creativity and high-quality content will be important to effectively engage customers across these fragmented online spaces.
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkSadiyya Patel
Brian Clark is the founder of the popular marketing blog Copyblogger.com. He has been recognized as one of the most influential online marketers and bloggers. Clark teaches proven content marketing strategies at seminars. Building traffic and links to a blog takes persistence through creating valuable content such as lists, how-to articles, and tutorials. Gaining attention from other bloggers can help content spread virally.
10 Cliches of Social Media Presentationsjchrisrock
The document summarizes 10 clichés of social media presentations. It discusses how lists, vague definitions of social media, claims of expertise, and alarmism are overused. It advocates focusing on authentic engagement with real people instead of anonymous interactions. Brands should embrace new technologies but also recognize the importance of traditional marketing strategies and addressing audiences in their preferred channels. Overall, the key message is to thoughtfully apply social media rather than treat it as a novelty.
The document discusses Millennials and their impact on shopping behaviors. It provides details on who Millennials are based on research studies. Millennials are digital natives who are constantly connected through various devices and social media. They influence purchasing for their households and spend over $200 billion annually online. The document also discusses how retailers can appeal to Millennials and change their marketing approach to focus on immediacy, originality, and entertainment.
This document summarizes the emergence of Twitter accounts roleplaying as characters from the TV show Mad Men. Fans created accounts like @DonDraper that engaged with other fans. This grew the show's online following but also prompted legal action from AMC over copyright. While the accounts were reinstated, internal conflicts prevented deeper collaboration between the fan creators. The phenomenon demonstrated potential for transmedia storytelling but also challenges in uniting grassroots fan efforts.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
In our latest trend report, we take a look at travel, focusing on how mobile devices, real-time connectivity, social networking and the growing expectation of instant gratification are reshaping the travel experience.
For this report, we interviewed travel experts and influencers and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
This document provides an overview of application specific products from Preh including for healthcare, grocery, telephony, banking, property management, utilities, and air transportation. Each section highlights key features such as encryption, programmability, and ease of use to simplify transactions and promote compliance. The document also discusses Preh's customers, products, options, and contact information for additional support.
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema é mais rápido e seguro que o anterior, com melhorias na interface do usuário e privacidade reforçada. A nova versão estará disponível para download no outono e trará mudanças significativas para os usuários de desktops e laptops.
The document promotes a private lending program offered by Ultimate Venture LLC that allows investors to lend money to the company in exchange for high annual interest rates of 10-12%. The company buys distressed homes cheaply, renovates them, and quickly resells them for a profit. The program aims to provide better returns than bank CDs and protects investors' principal through securing loans with property liens and equity cushions.
Find early childhood courses online offered at the Pacific Oaks College. For more info visit http://www.pacificoaks.edu/Schools_Programs/Bachelors-Completion_Programs/BA_Early_Childhood_Education#online
Personal project social enterprise powerpoint t shirt saleGuses2013
The document discusses a fundraising event held by the Logan East Community Neighbourhood Association (LECNA) called a T-shirt sale. It describes LECNA's services and programs for the community. It then explains the importance of fundraising for nonprofit organizations and discusses various fundraising strategies. The bulk of the document focuses on the student's role in advertising the T-shirt sale through social media, flyers, and newspaper articles. It also describes the volunteer efforts to set up and run the successful event.
This document lists various educational technology tools including an overhead projector, bulletin board, tape recorder, books for research, digital projector, document camera, and dvds. It provides a picture from an online source describing educational uses of document cameras.
The 2009 UK budget document summarizes key tax, business support, and capital allowance changes. Income tax rates will increase to 50% for those earning over £150,000 and personal allowances will be restricted for those earning over £100,000. VAT will increase from 15% to 17.5% in January 2010. Business support measures include extending loss carry back rules and payment support services. Capital allowances for plant and machinery will double from 20% to 40% written down allowance starting in April 2009.
The natural gas market experienced a period of oversupply from April 2011 to April 2012, causing prices to fall over 50%. However, lower prices have since spurred increased demand and reduced supply. Natural gas production is expected to fall as drilling activity declines due to reduced investment in dry gas. In the long term, liquefied natural gas export projects are moving forward to export North American natural gas to markets with prices over five times higher. Undervalued natural gas companies pursuing export opportunities may provide long term investment opportunities.
The document discusses developing customer-defined service standards to address the gap between a company's services and customer expectations. It identifies two types of standards: hard standards that can be counted/observed, and soft standards based on customer opinions. The document provides examples of each from companies like FedEx and GE. It outlines a process for setting customer-defined standards including identifying service encounters, translating expectations into behaviors, selecting behaviors for standards, and establishing measures and targets to track performance.
The six layers of online engagement v. 3.0socialshare
This document discusses emerging technologies and their impact on customer engagement. It notes that social media, mobile technology, and augmented reality are changing how people communicate and access information. These new engagement layers provide opportunities to better connect with customers through games, rewards, and gamification of business activities. The implications are that businesses must adapt their customer engagement strategies to each new technology layer to maintain relevance and build loyalty. Creativity and high-quality content will be important to effectively engage customers across these fragmented online spaces.
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkSadiyya Patel
Brian Clark is the founder of the popular marketing blog Copyblogger.com. He has been recognized as one of the most influential online marketers and bloggers. Clark teaches proven content marketing strategies at seminars. Building traffic and links to a blog takes persistence through creating valuable content such as lists, how-to articles, and tutorials. Gaining attention from other bloggers can help content spread virally.
10 Cliches of Social Media Presentationsjchrisrock
The document summarizes 10 clichés of social media presentations. It discusses how lists, vague definitions of social media, claims of expertise, and alarmism are overused. It advocates focusing on authentic engagement with real people instead of anonymous interactions. Brands should embrace new technologies but also recognize the importance of traditional marketing strategies and addressing audiences in their preferred channels. Overall, the key message is to thoughtfully apply social media rather than treat it as a novelty.
The document discusses Millennials and their impact on shopping behaviors. It provides details on who Millennials are based on research studies. Millennials are digital natives who are constantly connected through various devices and social media. They influence purchasing for their households and spend over $200 billion annually online. The document also discusses how retailers can appeal to Millennials and change their marketing approach to focus on immediacy, originality, and entertainment.
This document summarizes the emergence of Twitter accounts roleplaying as characters from the TV show Mad Men. Fans created accounts like @DonDraper that engaged with other fans. This grew the show's online following but also prompted legal action from AMC over copyright. While the accounts were reinstated, internal conflicts prevented deeper collaboration between the fan creators. The phenomenon demonstrated potential for transmedia storytelling but also challenges in uniting grassroots fan efforts.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
In our latest trend report, we take a look at travel, focusing on how mobile devices, real-time connectivity, social networking and the growing expectation of instant gratification are reshaping the travel experience.
For this report, we interviewed travel experts and influencers and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
This document provides an overview of application specific products from Preh including for healthcare, grocery, telephony, banking, property management, utilities, and air transportation. Each section highlights key features such as encryption, programmability, and ease of use to simplify transactions and promote compliance. The document also discusses Preh's customers, products, options, and contact information for additional support.
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema é mais rápido e seguro que o anterior, com melhorias na interface do usuário e privacidade reforçada. A nova versão estará disponível para download no outono e trará mudanças significativas para os usuários de desktops e laptops.
The document promotes a private lending program offered by Ultimate Venture LLC that allows investors to lend money to the company in exchange for high annual interest rates of 10-12%. The company buys distressed homes cheaply, renovates them, and quickly resells them for a profit. The program aims to provide better returns than bank CDs and protects investors' principal through securing loans with property liens and equity cushions.
Find early childhood courses online offered at the Pacific Oaks College. For more info visit http://www.pacificoaks.edu/Schools_Programs/Bachelors-Completion_Programs/BA_Early_Childhood_Education#online
Personal project social enterprise powerpoint t shirt saleGuses2013
The document discusses a fundraising event held by the Logan East Community Neighbourhood Association (LECNA) called a T-shirt sale. It describes LECNA's services and programs for the community. It then explains the importance of fundraising for nonprofit organizations and discusses various fundraising strategies. The bulk of the document focuses on the student's role in advertising the T-shirt sale through social media, flyers, and newspaper articles. It also describes the volunteer efforts to set up and run the successful event.
This document lists various educational technology tools including an overhead projector, bulletin board, tape recorder, books for research, digital projector, document camera, and dvds. It provides a picture from an online source describing educational uses of document cameras.
The 2009 UK budget document summarizes key tax, business support, and capital allowance changes. Income tax rates will increase to 50% for those earning over £150,000 and personal allowances will be restricted for those earning over £100,000. VAT will increase from 15% to 17.5% in January 2010. Business support measures include extending loss carry back rules and payment support services. Capital allowances for plant and machinery will double from 20% to 40% written down allowance starting in April 2009.
The natural gas market experienced a period of oversupply from April 2011 to April 2012, causing prices to fall over 50%. However, lower prices have since spurred increased demand and reduced supply. Natural gas production is expected to fall as drilling activity declines due to reduced investment in dry gas. In the long term, liquefied natural gas export projects are moving forward to export North American natural gas to markets with prices over five times higher. Undervalued natural gas companies pursuing export opportunities may provide long term investment opportunities.
The document discusses developing customer-defined service standards to address the gap between a company's services and customer expectations. It identifies two types of standards: hard standards that can be counted/observed, and soft standards based on customer opinions. The document provides examples of each from companies like FedEx and GE. It outlines a process for setting customer-defined standards including identifying service encounters, translating expectations into behaviors, selecting behaviors for standards, and establishing measures and targets to track performance.
NEWSLETTER July - August & September 2011Early Florida
El documento proporciona consejos de seguridad para proteger a los niños del sol y prevenir ahogamientos en la piscina durante el verano. Recomienda aplicar protector solar con SPF 50, usar sombreros y tomar descansos en la sombra. También aconseja instalar alarmas en puertas que dan a la piscina y usar barreras de malla removibles alrededor de la piscina para niños pequeños.
Este documento descreve a proposta da MyChiefOfficer para fornecer serviços de consultoria de gestão acessíveis às PMEs portuguesas. A MyChiefOfficer usará um modelo de negócio baseado em processos definidos e execução por consultores menos experientes através de uma plataforma, reduzindo custos. O objetivo é ajudar as PMEs a serem mais eficientes e lucrativas, impulsionando o crescimento econômico em Portugal.
This document summarizes a 20 year high school reunion held in Lewes, DE from May 11-13, 2012. It lists the attendees of the reunion and shows photos of them. It describes the various activities at the reunion, including arriving at the house, hanging out, eating good food, going on a boat ride, enjoying the beach, a dance party, Uno games, and reflections the morning after. It concludes by saying 20 years was not long enough to appreciate how wonderful everyone is but was a good start, and thanks all who attended or were there in spirit.
El documento se refiere a la conferencia de Jorge Morelli Salgado. La conferencia es el tema central y único que se menciona repetidamente a lo largo de todo el documento.
Everyone is using social media to promote, but done wrong, it can backfire and tarnish your brand faster than a celebrity spokesperson going into rehab. Check out the latest trends and get practice pointers from those who've learned the hard way.
This document provides an overview of best practices for crisis communications and management. It emphasizes the importance of being prepared before a crisis occurs through practices like running regular crisis simulation exercises, having contact information for senior leadership readily available, and ensuring key personnel are media trained. It also stresses the need to respond quickly, truthfully, and compassionately once a crisis hits. New media and social tools are changing how information spreads, so organizations must monitor online conversations and be proactive, not just reactive. Overall, the document advocates for consistent, controlled, and compassionate crisis responses that have been thoroughly planned and rehearsed in advance.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
The document provides 5 steps to transform oneself from an impersonal marketer to an influencer within a community: 1) Turn the focus inward, 2) Become part of the community served, 3) Create amazing experiences for customers, 4) Embrace unpredictability, and 5) Find a higher purpose beyond profits. It emphasizes the importance of social capital, trust, loyalty and giving back to communities in order to gain influence over word-of-mouth recommendations.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
FAIL: Social Media Disasters & What We Can Learn From ThemDave Peck
This document discusses several case studies of marketing campaigns that encountered challenges or criticism but were able to recover through quick response and learning from mistakes. It provides examples like a Summer's Eve ad that was seen as offensive, a Chrysler employee accidentally tweeting from the company account, and an EA promotion for Dante's Inferno that was deemed too risque. The key lessons highlighted are to respond quickly when things go wrong, clarify how mistakes were made, show commitment to improving, and view failures as learning opportunities rather than the end of an idea.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
This document discusses why social media is important for grocery businesses. It notes that over 350 million people are on Facebook and over 750,000 people join Facebook every day. While marketing budgets are being cut, efforts on social media are proving effective - for example, $0 spent on Twitter gained a business 1800 new customers. The document advises grocery businesses to start by listening on social platforms, create useful digital content, reinforce trust through transparency and human voices, and enable customers to provide input and co-create offerings.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Social Media And Advertising 1196991487121589 4mtk4
Social media usage is widespread across different age groups in the US. 90 million Americans have participated in online groups and 57 million have read blogs. Younger generations are even more engaged with social media, with 88% of tweens online monthly and 80% of millennials using social networking sites. As communication becomes more dialogic through social media, marketers must shift from one-way monologue messaging to engaging in two-way conversations with customers. New media channels allow companies to better understand customer desires and have customers become brand advocates. However, many marketers and clients are slow to adapt and invest in social media strategies.
Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
Please enjoy our sample report that was created to give you some assumption what to expect from us. Check it out, read it if interesting and then CALL-TO-RESEARCH.
This document summarizes 20 tips and trends in social media marketing that were discussed at a conference. Some of the key points include: focusing on creating snackable and consumable content for platforms like Facebook and Instagram; using video and live streaming more across channels; leveraging influencer marketing but ensuring long-term relationships; embracing new formats like stories, chat platforms, and virtual reality; and recognizing that paid media is increasingly necessary to reach audiences at scale. The document emphasizes adapting to changing user preferences and behaviors across multiple social media platforms.
The document discusses several panels and presentations from a conference on digital media and marketing. One panel discusses how brands can tap into consumers' fear of missing out (FOMO) through social media marketing. Another panel provides insights on how startups can maintain their competitive advantage and defend against copycats. A third panel examines the use of outrage and activism on the internet to generate change.
This document discusses how big data is collected from digital interactions and used to gain insights about customers. It provides examples of how Target predicted a customer's pregnancy and how Netflix uses viewing data to determine audiences. The document advocates that all businesses, not just large corporations, can benefit from analyzing big data to better understand customers and find new opportunities.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
1. FMI
2012
Digital
Media
|
Mobile
Media
|
Social
Media
SOCIAL
MEDIA
2.0
UPGRADING
TO
EVERYTHING
2. WHAT
WE’LL
COVER
• 2012.
What
We
Can
Expect
• What’s
Happening
in
the
Space
• What’s
The
Latest?
• Social
Media
Gone
Wrong
and
What
We
Learned
• PredicJons
for
2013
3.
4. • MORE
AND
MORE:
Social
Media
• CONVERGENCE:
Twi@er
+
Times
Square
• INFLUENCE
SCORING:
CreaHng
Measurements
• GAMIFICATION:
Virtual
play
=
real
life
money
• SOCIAL
SHARING:
“checking
in”
from
anywhere
• SOCIAL
TELEVISION:
Watch-‐and-‐Interact
Source:
HBR
blog.
December
2011
5. • TWITTER – “I am at a Grocery Store”
• FACEBOOK – “I like this Grocery Store”
• FOURSQUARE – “I am the “mayor” of this
this grocery store RIGHT NOW.”
• INSTAGRAM – “Here’s an old-timey
photo of the Grocery Store.”
• YOUTUBE – “Look at me in the Grocery
Store.”
• SPOTIFY – “I’m listening to the
soundtrack from “Clerks.”
• PINTEREST – “Here are all my favorite
Foods at the Grocery Story.”
• GROUPON – “I bought this grocery store
food at ½ price.”
• LINKEDIN – “My skills include Grocery
Shopping.”
6.
7.
8. SO
YOU
WERE
LATE
TO
THE
FACEBOOK,
TWITTER
AND
PINTEREST
PARTY…
OTHER
SITES
TO
WATCH
(AND
NOT)
16. GEOFENCING
USING
GEOLOCATION You must be cold
SOFTWARE AND at that bus stop!
That GAP behind
SOCIAL MEDIA you has a nice
warm sweater.
TO DELIVER Use this code for
personalized 25% off now: brrsf
CONTENT
17. WRAPP LETS ME PICK OUT A PERSONAL GIFT:
• I know what my friend would like
• My friend doesn’t have to sign up for a coupon
• My “feed” is pulled from Facebook
27. FTC:
false
adverJsing
CAN-‐SPAM
FCC:
statements
made
on
air
(and
to
whom)
SNOPA:
protecJon
for
employees
FEDERAL
&
STATE
LAW
28. • DIRECT
REWARD
• SPONSOR
MAKES
MONEY
REFER
A
FRIEND
PROGRAMS….
WITHOUT
LEGAL
VIOLATION
• LEVERAGES
SOCIAL
MEDIA
• RIPE
FOR
FRAUD
• REQUIRES
PRIVACY
SCREEN
• POTENTIAL
CAN-‐SPAM
•
PR
ISSUES
IF
RULES
UNCLEAR
29. •
GENERATES
CONTENT
AND
SALES
•
PUBLIC
VOTING
MAY
BE
ILLEGAL
•
VIRAL
EVEN
FOR
NON-‐ENTRANTS
•
POTENTIAL
COPYRIGHT
ISSUES
•
CREATES
UGC
FOR
LATER
USE
•
GO
WITH
THE
WINNER?
•
PROMOTES
LOYALTY
•
OWNERSHIP
CHALLENGES
•
ANCILLARY
•
MUDDY
R&D?
•
LOW
TURNOUT
30. •
IN
DEPTH
VIRAL
MARKETING
•
FTC
DISCLOSURE
RULES
APPLY
•
INCREASES
PRESS
•
RELINQUISHING
CONTROL
MEANS
•
TAKES
ADVANTAGE
OF
EXISTING
MESSAGE
CAN
STRAY
TALENT
AND
“STREET
CRED”
•
STRUCTURE
COULD
RESEMBLE
•
LEVERAGES
RELEVANT
HI
EMPLOYMENT
CONTRACT
INFLUENCE
PEOPLE
•
REQUIRES
MANAGEMENT
OF
•
CHEAPER
THAN
HIRING.
LOOSE
CANNONS
31. Creates
traffic
Allows
for
“treasure
hunJng”
Limited
parJcipants
Rewards
true
fans
Could
create
“zoo”
Allows
exposure
for
exhibits
Requires
a
camera
Allow
for
maximum
virality
32. •
SPONSORS
MAKE
A
SALE
•
SALE
IS
NOT
TRIGGERED
UNTIL
POPULARITY
ACCESSED
•
CAN
LIMIT
OR
UNLIMIT
DEAL
•
INCREASES
TRAFFIC
ON
SOCIAL
MEDIA
SITES
•
BAD
POTENTIAL
PUBLICITY
•
GIFT
CARD
LAW
APPLIES
•
CUSTOMERS
MAY
NOT
UNDERSTAND
TERMS,
LEADING
TO
PR
PROBLEM.
34. T IP:!
tion 5 of
Sec T:!
e FT C AC
th cers
infl uen
RelaJonship
must
be
disclosed
or
company
liable
sh ould
disc lose
35.
36. THE
PIMP-‐DADDY
OF
SOCIAL
MEDIA
SITES
CONTESTS
AND
SWEEPSTAKES
MUST
BE
ADMINISTERED
THROUGH
APPS
ONLY
(NO
“LIKE”
OR
“COMMENT”
PROMOTIONS).
NO
FACEBOOK
ACT
CAN
BE
REQUIRED
NO
USE
OF
“LIKE”
AS
A
VOTING
MECHANISM
NO
FACEBOOK
ENDORSEMENT
37. :
u age
Tip
lang ing
foul amm
• No pid-‐fire
sp
• No
ra
40. SOCIAL
MEDIA
GONE
WRONG
horribly
horribly
wrong
…..
and
WHAT
WE
LEARNED
41.
42. If
it’s
not
your
campaign,
you
cannot
control
the
message
If
the
message
is
bad,
consider
whether
change
is
warranted
PRACTICE
POINTER:
THINK
THE
WORST,
THEN
ACT
43.
44. PromoJons
and
coupons
should
be
clear
that
pre-‐screening
event
will
happen
If
a
contest,
rules
should
state
that
brand
must
be
held
in
“posiJve
light.”
Popular
vote
should
never
fully
govern
results
of
a
UGC
promoJon
Expect
“gaming”
of
the
system
Admit
your
mistake
and
turn
it
into
posiJve
PR
PRACTICE
POINTER:
NEVER
PENALIZE
THE
CONSUMER
45. “THIS
PRETTY WITH INK DESIGN
IS
AWFULLY
CLOSE
TO
VISTAPRINT’S”
Defensive,
nasty
reply
backfired!
46. Don’t
try
something
you
cannot
pull
off
Always
be
authenJc
If
you
cannot
airact
an
audience,
it’s
probably
not
your
audience
PRACTICE
POINTER:
BE
TRUTHFUL,
EVEN
IF
IT
HURTS
48. Viral
means
return
can
be
huge
FTC
won’t
want
to
hear
“I
ran
out”
While
supplies
last
isn’t
always
a
cure-‐all
PRACTICE
POINTER:
PLAN
FOR
A
“HIT”.
49. Consider
“the
OPRAH
factor”
when
hiring
a
celebrity
(no,
really…
remember
the
beef?)
State
law
requires
enough
“on
hand”
to
reasonably
accommodate
nilon
Downloadable
coupons
and
codes
should
have
dU imits
A fter aily
Unique
promo
codes
are
advisable
ded
oun Ensues
o
p Gr em
Internet
is
worldwide,
seetlace
appropriate
geographic
limits
l
t as F . Mayh
Q uan alks
Stops T
50.
51. TEST
Microsoft’s using a worldwide tragedy
as a marketing opportunity. Oh, and
100K? @bing #bingcheapbastards
52.
53. If
bad
intent
can
be
construed
against
a
marketer,
it
will
Defensive
postures
will
be
laughed
at,
mocked,
and
shared
Viral
Bad
is
worse
than
nothing
PRACTICE
POINTER:
TIMING
IS
EVERYTHING.
54.
55. AGs
frown
on
lack
of
preparaJon
–
it’s
not
an
excuse
Know
you
technology
(mayorships
can
change
hourly)
Date-‐stamp
promoJons
and
limit
to
first
“winner”
per
day
Tell
staffers
about
the
promoJon
before
it’s
released
PRACTICE
POINTER:
INTERNAL
EDUCATION
IS
IMPORTANT