This is a digital marketing plan for New York City's MTA Subway and Buses I developed with a group in my NYU Integrated Marketing program.
Check out Elisa Tsang's profile at (http://www.slideshare.net/ElisaTsang). She was a member in the group.
Is there really a need for MTA to go digital? Do they have anything to be afraid of. We prove that it does. You can see that as a pitching, business propositions or even a bunch of cool ideas.
Carsharing, Ridesharing, Carpooling and all...Hugo Guyader
Slides used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services.
The radio taxi services market in India has huge untapped opportunities. The market is growing at very rapid pace. Earlier, Radio Taxi market was dominated by players like Meru and Mega Cabs. However, with the use of technology, new players like Olacabs and Uber are entering the market.
The presentation discusses the fundamentals of Intermodal and Multimodal transportation in the context of urban areas. In the era of an epic need for mass transportation facilities, the supportive system also requires its place around. It was delivered during an expert talk on 7th October 2016 at BMCET, Surat.
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
Is there really a need for MTA to go digital? Do they have anything to be afraid of. We prove that it does. You can see that as a pitching, business propositions or even a bunch of cool ideas.
Carsharing, Ridesharing, Carpooling and all...Hugo Guyader
Slides used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services.
The radio taxi services market in India has huge untapped opportunities. The market is growing at very rapid pace. Earlier, Radio Taxi market was dominated by players like Meru and Mega Cabs. However, with the use of technology, new players like Olacabs and Uber are entering the market.
The presentation discusses the fundamentals of Intermodal and Multimodal transportation in the context of urban areas. In the era of an epic need for mass transportation facilities, the supportive system also requires its place around. It was delivered during an expert talk on 7th October 2016 at BMCET, Surat.
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Taxi Startup Presentation for Taxi CompanyEugene Suslo
TaxiStartup brings taxi and limo companies in to the world of mobile booking apps, web booking, analytics and dispatch automation.
Uber, Lyft, Hailo and others are taking over the market, yet have only about 5% of it. We give taxi and limo companies (the rest 95% of the market) a simple and powerful tool to fight back.
This presentation gives an introduction to transportation planning. It talks about what is transportation and its need. It also talks about how transportation has evolved over the period of time and how the city structure and people's behavior changes with it.
This is a case study I did for my NYU integrated marketing graduate program. I was tasked with presenting a 10-15 minute case study on a successful brand marketing campaign. I chose Kia's campaign for their new urban crossover vehicle, the Soul.
The past several years JC Penney has made drastic shifts to their pricing strategy and store operations, including several leadership changes. Bringing back CEO Mike Ullman, after an 18-month stint of former Apple retail guru Ron Johnson, has helped to stabilize this classic American brand. Since then, JC Penney has posted two quarters of growth for the first time in several years.
This strategy was presented at my NYU’s Business Leadership class, where we were tasked with analyzing the company’s current leadership and provides our recommendations for a new sustainable strategic approach.
After years of isolating their customers and employees, resulting in industry irrelevance and financial decline, this strategy would bring this American staple brand back to retail prominence. This proposal is meant to take place shortly after Ron Johnson’s departure, prior to the recent growth JC Penney has seen in Q4 ’13.
NYU Team Members:
- Raquel Vicente (designed deck)
- Jessica Aiello
- Yulibel Lamorena
- Alejandro Munoz
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Taxi Startup Presentation for Taxi CompanyEugene Suslo
TaxiStartup brings taxi and limo companies in to the world of mobile booking apps, web booking, analytics and dispatch automation.
Uber, Lyft, Hailo and others are taking over the market, yet have only about 5% of it. We give taxi and limo companies (the rest 95% of the market) a simple and powerful tool to fight back.
This presentation gives an introduction to transportation planning. It talks about what is transportation and its need. It also talks about how transportation has evolved over the period of time and how the city structure and people's behavior changes with it.
This is a case study I did for my NYU integrated marketing graduate program. I was tasked with presenting a 10-15 minute case study on a successful brand marketing campaign. I chose Kia's campaign for their new urban crossover vehicle, the Soul.
The past several years JC Penney has made drastic shifts to their pricing strategy and store operations, including several leadership changes. Bringing back CEO Mike Ullman, after an 18-month stint of former Apple retail guru Ron Johnson, has helped to stabilize this classic American brand. Since then, JC Penney has posted two quarters of growth for the first time in several years.
This strategy was presented at my NYU’s Business Leadership class, where we were tasked with analyzing the company’s current leadership and provides our recommendations for a new sustainable strategic approach.
After years of isolating their customers and employees, resulting in industry irrelevance and financial decline, this strategy would bring this American staple brand back to retail prominence. This proposal is meant to take place shortly after Ron Johnson’s departure, prior to the recent growth JC Penney has seen in Q4 ’13.
NYU Team Members:
- Raquel Vicente (designed deck)
- Jessica Aiello
- Yulibel Lamorena
- Alejandro Munoz
A marketing action plan for Reebok’s Crossfit brand I developed with a group in my NYU Integrated Marketing program.
Elisa Tsang (http://www.slideshare.net/ElisaTsang) was a member in the group.
Student Guide to the development of a case study showing progress from initial sketch to final presentation of a case study of the movement of a NYC Subway rail system.
Доклад "Открытые транспортные данные: сервисы и стартапы" на научно-практической конференции "Открытые транспортные данные" в Санкт-Петербурге, 16 декабря 2014 г.
CONTENTS
1. Why OASC? Martin Brynskov, Aarhus University,
Chair OASC
2. OASC mechanisms, Juanjo Hierro, Telefonica, Chief
Architect of FIWARE, OASC task force.
3. City of Antwerp, Prof. Pieter Ballon, Director Living
Labs, iMinds, OASC task force
4. City of Tampere, Seppo Haataja, Director
InnovaPon programmes, OASC Director
5. Hostabee, Vincent DemorPer, Hostabee, FI-C3 A16
6. The Porto FIWARE Ecosystem, Rui Costa, Ubiwhere
7. Q&A
Keolis is a leading public transport operator across the world. The Group offers its customers mobility solutions that are tailor-made to specific local needs and changing commuting patterns.
Keolis Group Worldwide 2013 features close-up on 2013 (figures, facts...), focus on Keolis' world (Gold Coast in Australia, Las Vegas, Lyon...), indicators and implantations across the globe.
GPS trackers have become a necessity these days at the wake of many unfortunate incidents to which students fall prey. School Bus Tracker by TrackSchoolBus is one such example of GPS tracker to monitor the students and to ensure their safety.
“Bus Tracking Application” is an application for Smart phones that works on Android Operating system. This application uses the GPS function. This application at a specific pickup point will send the current location of the bus to students when they request. This app generate predictions of bus arrivals at stops along the route. This application uses a variety of technologies to track the locations of buses in real time
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
“Bus Tracking Application” is an application for Smart phones that works on Android Operating system.
This application uses the GPS function.
This application at a specific pickup point will send the current location of the bus to students when they request.
This app generate predictions of bus arrivals at stops along the route.
This application uses a variety of technologies to track the locations of buses in real time.
For college going students, employees of a company or for a common man, bus is the most comprehensive and affordable mode of transport. The use of bus for transport reduces private vehicle usage and thus reduces fuel consumption. It also curbs traffic congestion. The user usually wants to know the accurate arrival time of the bus. Long time waiting at the bus stops discourage the use of buses. Also many unpredictable factors delay the schedule of a bus like harsh weather situation, traffic conditions etc. Towards this aim of reducing this problem, we are proposing a project which will assist the bus travellers in predicting bus timings. The system described uses DriverSideApp, ClientSideApp and a server.
In this project, we propose an innovative method for predicting the bus information. No specific device is required for this purpose. Our sole objective is to build a application that will help student to access the current location of the bus. Moving forward our application focus on to providing them more convenience with bus schedules, bus location information so that they may not get delayed. . Further, the recent advent and popularity of Android technology motivates us to create an Android application for the same.
Final pitch by #jpreneur students John Stevenson, Aidan Galasso, Robert Kohler, Darius Hence. Where to Run is an app designed to help runners find the best routes when traveling.
Online Behavior of Macau Inbound travelers 2015Hester Lam
Online behavior of traveler is different from one country to the others. The research would help us to understand more about target customer and formulate effective digital strategy to reach them and create leads. The research will base on secondary data for further analysis. It would focus on inbound travelers from 4 key markets of Macau - China, HK, Taiwan, and the other region of S.E. Asia. The online behaviors analysis will be base on 4 dimensions including Communication Device, Search Engine, Online Behaviors and Social Media to compare the difference among 4 key markets.
Selected as an honorable mention for the Transforming Transportation 2014 "Future Leaders in Sustainable Transport" session, co-organized by EMBARQ and the World Bank on January 17, 2014.
Cars On The Go is a Direct Marketing Proposal developed for a Direct & Interactive Marketing class at George Brown College, Canada.
This case was built considering the Car Sharing Market in Toronto (2014).
Contact us for more information on this and other projects.
Presented to:
Matthew V. Malczewski
Authors:
Jessica Andreta [ca.linkedin.com/in/jessicaandreta]
Emir Atmaca [emiratmaca@outlook.com]
Trang Bui [trangbirdy@yahoo.com]
Ana M. Cárdenas
Jeffrey Wong [jeff.wongkachi@gmail.com]
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
The State of Pride Apps 2016 and the EuroPride 2016 Amsterdam App Case by Van Ons App Development and Amsterdam Gay Pride. As Presented at the InterPride EPOA conference in Montpellier. Interested in an Gay Pride App? Contact us!
CITY MEDIA is an independent foundation based in Lausanne (Switzerland). Its aim is to facilitate information access on towns, cities and regions of the world. It promotes and offers local representatives tools for expanding their official communication and getting involved in global development by simplifying information access and knowledge sharing. Their latest project is called [City].vi, a network of 68,000 video sites, each specific to a city.
Future of Gay Pride Apps: case study EuroPride 2016 AppBas van der Lans
Presentation about the future of Gay Pride Apps by Bas van der Lans at the InterPride Gay Pride Conference. Followed by a Q&A by Ruben Nederpel (Amsterdam Gay Pride organiser) and Bas van der Lans (Technical Director Van Ons Web and App Development).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
NYC MTA Subway & Bus - Digital Marketing Plan
1. NYC MTA
Digital Marketing Campaign
Travis Leone!
Xiaofei Li!
Elisa Tsang!
Yishan Zhang!
Meng Zhao
1
2
3
4
5
6
6
7
7
A
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E
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2. 1
We’re Riders Too
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E
The 1 thing I would do for the MTA is...
AIR CONDITIONING
A POWER WASH
KEEP CONNECTED
IN TRAIN/IN BUS!
ENTERTAINMENT
TIMELINESS
4. Why are we here?
Consumers’ View
Trains overcrowded during rush hours!
!
Late arrival – longer wait time!
!
No official mobile app with real-time ETA or
alerts!
!
MTA asks for money to renovate while
constantly increases fare!
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Q
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5. Why are we here?
MTA’s View
MTA measures subway lines based on !
• On time performance!
• Wait assessment – percentage of trains that
arrive at stations within 25% of the
scheduled wait time!
!
Satisfaction Survey !
• 71% overall satisfactory rate!
• Leading questions with biased scale !
• Scale from 1 to 10 with 6+ being !
satisfied!
1
2
3
6. Numbers Are Interesting
Average Ridership Subway: 5.38MM Riders per weekday
Average Ridership Bus: 2.17MM Riders per weekday
2013 Annual Operating Budget: $9.9 Billion
Projected 2019 MetroCard Monthly Pass Cost: $143
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7. J
MTA Digital Presence
Digital Tool
Website
Visitors / Fans
Current Purpose
• Hold all information about MTA as
Z
Engagement
MTA Page:
20,790 Likes
105,725
Followers
• No current active engagement
• A tool only to provide information
• Page for each service: MTA, NYC
N/A
an agency including services,
timetables, press releases, news, etc.
• Only original posts, no comments
Transit, Arts for Transit, MTA Museum on comments
• Posts on alerts of service and news • Complaints from riders
• Speaks to active service to making
services better depending on
situation
• Feed on service changes for each
service: @NYCTSubwayScoop and
• Only Retweets on weather news
@NYCTBusStop and @MetroCardCity and none with other Tweeters
(promotions)
Videos of board meetings and
4,142 Subscribers •
marathon footage
1 Contact
• No engagement
• No push for views on YouTube
• Showcases photos of NYC subway • No engagement
around the city, construction, and
• No clear purpose of this medium
board meetings
8. J
Brand Architecture
G
PURPOSE!
!
Provide the best
connections to !
enable people to be
where they need to be!
BRAND VISION!
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ag
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OO
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PR
rta a!
po ric
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lic rth
ub No
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BELIEF!
Reliable transportation !
help people achieve their
internal and external !
goals!
O!
EM
VALUES!
COMMITTED, INTEGRITY, RESPONSIBLE, SAFE & SECURE, CONNECTED!
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ed to
ac ces
-p r
st ou le!
fa s
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vi iv ke
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New Yorkers, Tourists, !
Daily commuters, Weekend !
travelers, drivers!
!
R
TA
pe
e,
bl
za
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og pfu
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S!
tp
Ex
AT
TR
IB
U
es
!
24/7 transportation!
to get anywhere in NYC. Variety
of ways to get to places. Reliable.!
rg
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by
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e ! als !
ac ty o o
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The only available !
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and cheap transportation !
! unc
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to provide access to !
io ing
F
ot tt
all points in NY!
e
Em g
DISCRIMINATOR!
S!
IT
F
Reliable transportation
for on-the-go people!
La
ne
ed
!
Build and enhance the
best travel community!
BRAND ESSENCE!
Z
9. Objectives
Primary
1
2
Change and increase
the perceived value of
MTA
Improve the riding
experience through
digital tools
Secondary
3
Understand the
mindset of riders
4
Build a stronger
relationship with
riders
10. Trends in Market - Global
Paris & London
• 2D bar codes at station
• Obtain real-time information about the next bus or tram arrival
• Twitter handles for its tube lines
• Push timely information to passengers about service
Singapore and Seoul
• Using travel data to optimize capacity
Shanghai Metro
• Virtual supermarkets in 70 of its metro stations
• LED screens advertise products
• Purchased electronically
• Delivered within 48 hours
Austin and Salt Lake City, Isis app
• Mobile wallet launched by Verizon Wireless, AT&T, and T-Mobile
Korea, T-Money Card
• Digitally refill card
B
D
F
M
11. Trends in Market - Travel
Travel not Transportation
Focus on Destination
Mobile
• Booking
• Boarding passes
• Games
TV
Loyalty Programs
4
5
6
S
6
12. B
Competition
Brand
Positioning
Audience
Location
Advantages
Disadvantages
Digital Presence
•
•
wheels when
you want them
•
•
•
college students married w kids
middle class
urban - suburban
DIYers
•
•
International
•
•
No cost of owning
car
Gas included
Pay by hour
•
•
•
•
Penalty charges
Accidents
Costs add up
•
•
•
•
•
A simple, easy
way to get the
most out of
NYC
Seamlessly
connecting
riders to drivers
through our
apps
•
•
•
•
•
•
•
•
•
•
singles - married
middle class
urban
commuter
cost conscious
single - married w/o
kids
middle class
urban - suburban
affluent
socialites
•
•
NYC
•
•
•
Convenience
Inexpensive
Exercise
Green
•
•
Dangerous
commute
Availability
•
•
•
•
•
•
•
International
•
•
Convenience
Simplicity
Appearance
•
•
Expensive
D
•
•
•
App!
Blog (UK)
Facebook
Twitter
LinkedIn
Google+
YoutTube
App!
Blog
Facebook
Twitter
App!
Blog
Facebook
Twitter
LinkedIn
13. Why Digital?
Commuters = Wireless/Mobile
Value perception links to relationship
Travel industry building brands through digital
Connection is Key
1
2
3
A
C
E
14. N
MTA Riders
Q
R
OUTSPOKEN RIDER!
MUNDANE COMMUTER!
THE TOURIST!
“I’m always late when
taking the bus or subway,
and I hate it. I let others
know it too.”
“The easiest way to get to
where I need to go is taking
the MTA. It’s not the best,
but I have to deal with it.”
“New York City is amazing
and nothing I’ve ever seen
before. The subway and bus
is definitely not what I
expected.”
19. B
Purpose
Strategy
The Main
Hub for
Information on
MTA and
Service
Re-format Page
for Cleaner,
Simpler
Aesthetics
Give Riders
What They Want:!
• Clean, Easy
Navigation!
• Relevant
Content
Re-Organize,
Consolidate
Content
F
N
Website
D
Q
R
M
21. L
Social Outlet
Purpose
5
1
Social Media
4
2
6
3
Strategy
• Engage with consumers via sharing of • Combine pages of MTA subway and
content, news, alert, lifestyle topics!
buses!
• Drive conversations amongst users to ! • Develop page for Arts and Music and
gain higher engagement!
events!
• Listen to fans and understand mindset! • Create a Facebook app on maps for
• Connect better with users and riders!
both buses and subways, that provides
• Contests and giveaways
updates on services and delays
• Central social hub for quick and timely
alerts of subway and buses!
• Provide travel tips and solutions!
• Create conversations around NYC
events and spread awareness of
partnerships
• Twitter handle just for travel tips and
alerts (as is) Another handle for
promotions and events (as is)!
• Speak to tweeters and increase
engagement!
• Develop promoted tweets to download
our new mobile app and any new
promotions with our partners!
• #MTAConnection
• Increase awareness of station and bus • Input subway and bus stop as
stop locations!
searchable locations!
• Understand travel by riders in a fun way • Create badges for station riders