SlideShare a Scribd company logo
Social Media: In the conversation Southwest/West Central Service Cooperative by Brett Johnson, Assistant Director of Communications and Public Relations, Anoka-Hennepin School District June 23, 2011
Comments Conversation Creations Collaboration http://db.tt/rfdWVSx
Documents: SlideShare, Prezi Video: YouTube Pictures: Flickr Blog: Blogger, Tumblr Location: Foursquare Reviews/ratings: Amazon, Yelp Networking: LinkedIn Social: Facebook, MySpace Collaborate: Sharepoint, Google Docs http://db.tt/rfdWVSx
Populations China: 1.3 billion India: 1.15 billion Facebook: 500 million (registered users) United States: 307 million http://db.tt/rfdWVSx
The case for Facebook They’re talking about you, and here Demographic skew (Insights) Vacuum Lead the conversation http://db.tt/rfdWVSx
Anoka-Hennepin – Set-up Facebook Guidelines Photo Guidelines http://db.tt/rfdWVSx
Anoka-Hennepin Photos Links to news on website Video http://db.tt/rfdWVSx
Anoka-Hennepin Workgroup ,[object Object]
2 high schools
2 middle schools
The District
2 district programs: Community Education & Parent Involvementhttp://db.tt/rfdWVSx
Anoka-Hennepin Workgroup Acquiring “Likes” Schedule Content point person Cyclical messages 12 month management http://db.tt/rfdWVSx
Anoka-Hennepin – Issues Users under 13 Photo/video policy Foreign phishers ---------------------------------------------------------- Parent education Staff education ,[object Object]

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Southwest/West Central Coop Social Media

Editor's Notes

  1. I have a short presentationcommon understandinganoka-hennepin’s experiencesocial media is an equalizerI’ll go wherever you want to with Q&Asdownload presentation
  2. Comments: AmazonCreate: Flickr, YouTubeConversation: LinkedIn or a blogCollaboration: Google Docs
  3. Reason I’ll spend most of my time talking about twitter
  4. Reason I’ll spend most of my time talking about facebookEXAMPLE: You know you’re from Andover if …
  5. Another way to get our our messageDoes not have to be professional, edited
  6. Another way to get our our messageDoes not have to be professional, edited
  7. Another way to get our our messageDoes not have to be professional, edited
  8. Likes: If you have an e-newsletter, use it. WebsiteContent: Like a newsletter (BHS’s difficulties)Johnsville: Friday preview of the next week
  9. Another way to get our our message
  10. Banning user?
  11. Michele Bachmann
  12. A steady stream of announcments (EDGov)Following others and recommending their posts