Ohio State Drive In Social Media In International Recruitment For Reps
•
1 like•584 views
This presentation represents a solid overview of the impact of social media on our world, as well as on international education, and shares key data to help build institutional cases for using social media in student recruitment overseas.
Recommended
More Related Content
What's hot
What's hot (15)
Viewers also liked
Viewers also liked (10)
Similar to Ohio State Drive In Social Media In International Recruitment For Reps
Similar to Ohio State Drive In Social Media In International Recruitment For Reps (20)
More from Marty Bennett
More from Marty Bennett (20)
Ohio State Drive In Social Media In International Recruitment For Reps
- 1. The Impact of Social Media on International Student Recruitment Ohio State NAFSA Drive-In April 29, 2011 Marty Bennett EducationUSA Marketing Coordinator Institute of International Education
- 2. Social Media Revolution A fundamental shift in the way we communicate Source: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng EducationUSA.state.gov
- 3. Social Media Promotes the Mass Democratization of Information EducationUSA.state.gov
- 7. If the British Monarchy can do it…
- 9. Our Guiding Principles Live Where Your Audiences Live. Get Connected, Be Relevant, Stay Involved. Keep Them Coming Back For More. Listen, Listen, Listen. Your Name Matters. EducationUSA.state.gov
- 10. Key Facts about Social Media 70% of Facebook users non-U.S. , 60% within 16-25 college age demographic 70% of YouTube traffic outside the U.S. 50%+ of all Twitter tweets not in English, 60% of users overseas 78% of Wikipedia articles not in English, 267+ languages EducationUSA.state.gov
- 11. How To Vote via Texting EXAMPLE Standard texting rates only (worst case US $0.20) We have no access to your phone number Capitalization doesn’t matter, but spaces and spelling do TIPS
- 12. How To Vote via Poll4.com EXAMPLE Capitalization doesn’t matter, but spaces and spelling do TIP
- 13. How To Vote via Twitter EXAMPLE Capitalization doesn’t matter, but spaces and spelling do Since @poll is the first word, your followers will not receive this tweet TIPS
- 14. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 15. And the answer is… Portuguese (Brazil loves Twitter!) EducationUSA.state.gov
- 16. Not always the big 3 China – Renren, QQ, 300 million internet users Russia – Vkontakte, Russian language, 111 million users globally Netherlands – Hyves, 11 million (2/3rd of Dutch population) Japan – Mixi,but Twitter is about to surpass Mixi in terms of total users Brazil – Orkut, but Facebook & Twitter gaining fast EducationUSA.state.gov
- 17. Facebook Users-College Age Demographic Sources: Nick Burcher, http://www.nickburcher.com/2011/01/facebook-usage-statistics-dec-31st-2010.html; Facebook advertising data: http://www.facebook.com/advertising/ EducationUSA.state.gov
- 21. EducationUSA Social Media EducationUSA.state.gov
- 22. Online Services for US Higher Ed Secure Login Access Submit Information to Weekly Update Request our Logo Subscribe to our HEI E-News Consult Open Doors data tables Have institutional YouTube channel playlist for US college videos Sign up for our EdUSA Connects Expertise Database EducationUSA.state.gov
- 23. EdUSA Connects
- 24. Recommended Reading Groundswell: Winning in a World Transformed by Social Technologies Charlene Li and Josh Bernoff @EdUSAtips @ManitouHeights @VOAStudentU @DavidComp (IHEC blog) EducationUSA.state.gov
- 25. Questions & Thanks Marty Bennett EducationUSA Marketing Coordinator Institute of International Education mbennett@educationusa.info : www.educationusa.info Skype: iiembennett Twitter: @EdUSAtipshttp://www.twitter.com/EdUSAtips Blog: http://marketingeducationusa.blogspot.com Facebook: http://facebook.com/martybennetthttp://facebook.com/EducationUSA EdUSA Connects: http://edusaconnects.acrobat.com/martybennett/
Editor's Notes
- It truly is in these last few years that the speed with which technology has moved, has left many of our heads spinning trying to understand the nature of these changes. This video, produced by a company called Socialnomics from last May, shares some extraordinary stats and facts that truly bring home the relevance of the fundamental shift in the way we communicate.
- The basic premise we all need to get our head’s around, collectively as institutions in this brave new world of social media is that we no longer control the message. Not only don’t we control it, if we try to impose it on our audiences without listening first, the consequences can be quite counterproductive to say the least.
- The headlines from the Middle East from Morocco to Oman and nearly everywhere in between reflect exactly what can happen when those who for so long had lived under authoritarian regimes, now found their voice through social media. Despite all the efforts in Tunisia and Egypt (and more recently Libya) to “turn off” the internet, or restrict certain platforms from operating, the photos, videos, posts, and tweets got out to the wide world. No longer can a tree fall in the woods without anyone hearing it.
- Even in China that has some of the most restrictive internet access laws in the world, where escaping over the Great Firewall of China is a major accomplishment, these recent protest have demonstrated the fear the Chinese government has of these kind of Jasmine revolutions spreading to their shores, when a planned peaceful demonstration in Beijing was summarily squashed in advance by a massive security cordon around the meeting area for that event.
- From the ridiculous….but only just. Our advisers in Saudi recently shared stories that the royal family in Saudi has just upped everyone’s wages so that they wouldn’t be as motivated to protest
- To the Miraculous… social media whether in Iran during their 2009 elections with the #Iran on Twitter, to the Tunisian street vendor who set himself on fire and the video of which was on Facebook & YouTube globally within seconds, to the recent earthquakes in Haiti, Chile, and now Japan—social media can help celebrate the struggle for freedom, to helping loved ones find each other when regular communications were impossible.
- At EducationUSA, our marketing team operates under 5 simple rules for communicating with our various audiences. We need to know where they spend their time, whether that be students, or US higher ed folks. We commit for the long haul in terms of content and staff time. We realize we must continue to feed the need for information. We must listen to the conversations and the needs of our audiences. And we must know how our brand, our name is being used in the wide world.
- Get connected, be relevant, stay involved, Keep them coming back for more—people use these networks regularly, get their news sometimes exclusively, and can make decisions based on what they see, read, and hear on social media platforms. Interestingly, all these companies founded in the US now enjoy their greatest growth overseas, and do so with foreign language versions of their content & platforms. Any guesses which language after English has the most Tweets? Portuguese.
- This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
- This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones or laptops to do some audience voting just like on American Idol.So please take out your mobilephones or laptops, but remember to leave them on silent. You can participate by submitting an answer atPoll4.com on your laptop or a mobile phone.The service we are using is serious about privacy. I cannot see who you are or who voted.
- This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use Twitter to do some audience voting.So please take out your cell phones or laptops, but remember to leave them on silent. The way you will be able to participate is by tweeting a response to @poll. Your followers won’t be bothered by this message.
- Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTgyNzMxMTQ3OAIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Live Where Your Audiences Live. While Facebook’s global quest for dominance continues toward having 1 billion members, other countries have different platforms that reign supreme at the moment, or as is the case in some parts of Africa, have not yet full embraced/or are able to embrace social media.
- As it relates to the college age demographics—we all know Facebook started on a college campus, and has been immortalized in the Social Network film, and continues to dominate college students’ lives in the U.S. The US is a fairly mature Facebook market (where the fastest growing segment of new FB users are the baby boomers), where recent data suggested that 71% of all internet users in the US are on Facebook in a given month. Outside the U.S. these numbers suggest in some countries, these are 10 of the top 25 most populous countries on Facebook (who all have seen quadruple digit growth in the last 24 months), where with the exception Brazil, nearly 2/3rd of their current FB users are in the college age demographic.
- From these top 25 countries outside the US on Facebook-looking at the traditional college-age cohort between 16-25, banner ads to that demographic would get your message/institution in front of over 212 million people. A month ago when I ran this same list, the total was just over 190 million. Live Where Your Audiences Live.
- Dr. Rahul Choudaha, at World Education Services, recently talked about social media’s critical role in international education, “The student is trying to minimize risk, and to get very authentic communication, driven by peer-to-peer communication, and by people who have experience with the product and the institution, so there is much higher credibility.” Listen, Listen, Listen.
- The VOA Student Union bloggers (all volunteers, half American, half international), Manitou Heights, David Comp’s IHEC, and my Marketing EducationUSA cover a wide range of international ed topics via social media. I encourage you all to follow our blogs and Twitter feeds, if you aren’t on them already.
- Our growth at EducationUSA in the years to come will be through broadening our outreach particularly through social media platforms like our EdUSA Connects sessions. These web meetings help international students through the 5 Steps to Study in the US. They are recorded on our site are also podcasted on iTunes. Through this new platform, we will exponentially be expanding the number of students with whom we can share the value of studying in the US, and show them paths toward making their dreams a reality. To that end, in our network in the last half of 2010, our centers and our global platforms connected with over 600,000 students via social media.
- I’ve found this book to be an excellent primer for folks new to social media, and/or those who are looking for grounded arguments to convince the institutional powers that be social media can no longer be ignored as a legitimate path toward achieving institutional mission critical goals. Here our some useful feed addresses on international ed topics to assist those taking the plunge on Twitter.