1) The document discusses using social media like Twitter and Facebook for journalistic purposes such as finding story ideas, sources, and distributing news. 2) It provides examples of media organizations on social media and recommends student publications create accounts to engage with readers and promote their work. 3) The document acknowledges challenges around verification, accuracy, and censorship but emphasizes social media's potential for real-time reporting and conversation if used responsibly.

1. Geoffrey M. Graybeal Georgia Scholastic Press Association Sept. 22, 2011

2. PhD Student & Journalism instructor, Grady College Teach news writing and news editing Teach and research aspects of social media Use social media for work and play (@graybs13 on Twitter) Taught a “Media and Message: Communicating in the Digital Age” course to high school students Former professional reporter, high school and college newspaper editor

4. A microblogging service Used by 13% of online Americans (’11 Pew report) 140-character updates, “tweets” One in five online Americans 18-to-24 use Twitter. Median age of Twitter user: 31 (27 for MySpace; 26 for FB) Non-white (Black, Hispanic) use high

5. Source: 2011 Knight Foundation study Frequency of use for news & information Social networks Internet Mobile Daily 56% 33% 31% Several times a week 20% 32% 19% About once a week 7% 18% 11% Less than once a week 6% 12% 13% Never 10% 6% 27%

7. @msnbc_breaking MSNBC @GaFrontPage Georgia News @Cnnbrk CNN @onlineathens Athens Banner-Herald @AJC Atlanta Journal-Constitution @RedandBlack UGA newspaper @nprpolitics NPR @Washingtonpost Washington Post @nytimes New York Times

12. Find story ideas and sources Report Distribute Promote

13. “ Follow” (on Twitter): Groups/Organizations at your school Readers/Potential Sources/Classmates Other media outlets Media scholars and journalism organizations (Poynter’s Al Tompkins, AEJMC) “ Friend” (on Facebook): Classmates at your school Group pages Event listings

14. @ atompkins What’s the Point of Cheerleading? It is the #1 cause of female injuries in High school and college - WSJ.com http://ow.ly/pRjE @Dailytarheel A DTH reporter needs to talk to an '09 grad taking time off - not in school or looking for jobs. know anyone? email [email_address] @nytimes Driven to Distraction: Doubts About Scare Tactics on Drivers Who Text http://bit.ly/1dbFDT

16. On Facebook: FCA NE Georgia On Twitter: @fcanews

18. Use hashtags to denote a topic Can cover and report on speeches, happenings at conferences, events (#gspasoc) Can text updates from your cell phone 40404 Can use for breaking news events Example #atlflood #egypt #troydavis

19. “ Unnecessary quotes” blogger speaks to Grady students Friday Night football tweets DTH live “tweets” during National Championship; Red & Black during Georgia Theatre fire Can also incorporate real-time reporting in print (Alternative Story Formats) Could publish timeframe of tweets; news/sports

21. Still need to verify, confirm Be skeptical Make sure the source you follow is authentic Accuracy is important You don’t want this to happen

23. Use of social media in your core product (Follow us on Twitter, See our Facebook page”) Promote news about your product to your followers (“Look for the new issue of the school paper on Oct. 1”) Promote articles (Look for an in-depth interview w/ Coach in the next issue) Create a page or group on FB or MySpace Engage in conversation with readers

26. Manteo (N.C.) Sound to Sea Sound To Sea Twitter Sound to Sea website Sound to Sea Facebook

28. You must decide. Levels of censorship and control vary at schools. Advisors Editors Reporters One “organizational” account versus multiple twitterers Social media by nature is an “open” medium

29. Duke TIP @ UGA Digital Media class blog . geoffreygraybeal.com Poynter.org (see Mallory Jean Tenore’s work ) My.hsj.org Steve Buttry

30. A revolution is taking place!

31. For more information, feel free to contact me: Email: graybs@uga.edu @graybs13 on Twitter