Facebook is a popular social networking site, especially among young adults and college students. The document discusses how libraries can utilize Facebook through creating pages to promote their resources and services. It argues that social networking sites allow libraries to better connect with users and that library catalogs can also be viewed as social networks for sharing ideas.

1. Facebook Apps & Libraries' Friendly Future Laurie Bridges & Cliff Landis

2. What is Facebook? "Facebook is a social utility that connects you with the people around you."

3. Facebook: Why should librarians care? Popularity of the website Serving generation Y (now and in the future) Social aspects of information sharing Organization of information Outreach opportunities Advertising opportunities Virtual networking with librarians

4. It's Popular! Facebook is the most popular website for young adults age 18-24. More popular than Google. (Anderson Analytics, 2007). Flickr: Laughing Squid

5. Top 10 Websites

6. Social Networking More Popular Among Women (18-24)

7. Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008) 85% of college/university students have a Facebook account (Facebook, 2008) Facebook is the 5th most popular website in the U.S. and 2nd in Canada (Alexa, March '08) More Stats

8. Social Networking and Teens 55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007) For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet, 2007) For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007) flickr : Feuillu

9. Growth & Reach May 24 Sept. Feb. ‘04

10. Facebook Usage Average user spends 20 minutes per visit on Facebook (Facebook, 2008) Average user visits 32 pages per visit (Alexa, 2008) Flickr : gywst

11. Applications for Libraries Notre Dame Library Search (2 active daily users) WorldCat (47 daily active users) JSTOR (20 daily active users)

12. Facebook Pages

13. Libraries and Pages - Hennepin 183 Fans Promoted on the catalog's blog and library website

14. Libraries and Pages - Aurora University Charles B. Phillips Library Over 120 Fans Promotion: each new Fan entered to win two Phantom of the Opera Tickets

15. Facebook Pages Stats

16. Events (require collaboration)

17. Poke Me! http://flickr.com/photos/theyoungthousands/2225433234/

18. The Birth & Growth of Ideas http://flickr.com/photos/ko_an/35978155/

19. Back to the Future… http://flickr.com/photos/locusolus/2302863748/

20. Social Objects Most viewed Most discussed Top rated Most responded

21. The Proof is in the Pudding (and by “the Pudding”, I mean LibraryThing)

22. (…or AADL)

23. (…or WorldCat.org)

24. Basically, lots of pudding, lots of proof. (…or Amazon…)

25. Good grief, Cliff, where are you going with this? http://flickr.com/photos/b-tal/163450213/

26. Library catalogs are social networks for ideas .

27. Social Networks: Profile Friending Public Comments --danah boyd

28. Ideas are social

30. The line between social space and intellectual space isn’t blurring… It was never there in the first place.

31. How do you see in-person social interaction in your libraries? --complaining about the printer --making out in the stacks --working in study groups --looking at MySpace profiles together --glaring at someone's cell phone going off (when it's annoying) --laughing at someone's cell phone going off (when it's a chicken) --getting help from a library worker --wayfinding together --meeting friends --checking out hotties

32. How do we move beyond the old stereotypical librarian response? http://flickr.com/photos/tinfoilraccoon/68838264/

33. Please, think of the users… http://flickr.com/photos/megem519/821458301/

34. How to not be left behind… talk to your users & find out what they want use the tools that they are using broadcast what you're doing "earn your audience" http://flickr.com/photos/vermininc/2337307518/

35. Thanks! Cliff was able to present thanks to support received from The Center for Faculty Development and Research Development and Instruction Improvement, as well as a Library/MLIS Faculty Development Grant. w00t!

36. Questions for us? http://flickr.com/photos/-bast-/349497988/