The document provides information about conducting a SWOT analysis, including its purpose, who needs it, how to conduct it, and tips. A SWOT analysis involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It is used to evaluate a company's business strategy and decision making. The document outlines a three-step process for conducting a SWOT analysis: 1) Analyze internal and external environment; 2) Perform SWOT analysis and document findings; 3) Prepare action plans. Tips are provided such as being analytical, selective, and open to change. An example SWOT analysis is also included of a car manufacturing company.
These PowerPoint slides are intended to be taught in business class and explain the SWOT Analysis process to the students in the class about their own and about the companies with real examples.
These PowerPoint slides are intended to be taught in business class and explain the SWOT Analysis process to the students in the class about their own and about the companies with real examples.
Ta witryna przechowuje i uzyskuje dostęp do informacji na Twoim urządzeniu, takich jak pliki cookie. Mogą być przetwarzane dane osobowe, takie jak identyfikatory plików cookie, unikalne identyfikatory urządzeń i informacje o przeglądarce. Strony trzecie mogą przechowywać i uzyskiwać dostęp do informacji na Twoim urządzeniu i przetwarzać te dane osobowe. Możesz zmienić lub wycofać swoje preferencje, klikając ikonę pliku cookie; Jednak w konsekwencji możesz nie widzieć odpowiednich reklam lub spersonalizowanych treści. W każdej chwili możesz zmienić swoje ustawienia lub zaakceptować ustawienia domyślne. Możesz zamknąć ten baner, aby kon
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Ta witryna przechowuje i uzyskuje dostęp do informacji na Twoim urządzeniu, takich jak pliki cookie. Mogą być przetwarzane dane osobowe, takie jak identyfikatory plików cookie, unikalne identyfikatory urządzeń i informacje o przeglądarce. Strony trzecie mogą przechowywać i uzyskiwać dostęp do informacji na Twoim urządzeniu i przetwarzać te dane osobowe. Możesz zmienić lub wycofać swoje preferencje, klikając ikonę pliku cookie; Jednak w konsekwencji możesz nie widzieć odpowiednich reklam lub spersonalizowanych treści. W każdej chwili możesz zmienić swoje ustawienia lub zaakceptować ustawienia domyślne. Możesz zamknąć ten baner, aby kon
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
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• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
TRANSFORMER OIL classifications and specifications
SWOT-Analysis.pptx
1. SWOT
Analysis
S W O T
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
2. SWOT Analysis
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise for SWOT Analysis
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
3. SWOT
Analysis
Oppurtunity
Threats
Strengths
Weakness
Acronym for Strengths,
Weaknesses, Opportunities, and
Threats.
Technique is credited to Stanford
University in the 1960s and
1970s.
Planning tool used to understand
Strengths, Weaknesses,
Opportunities, & Threats
involved in a project / business.
Used as framework for
organizing and using data and
information gained from
situation analysis of internal and
external environment.
Technique that enables a group /
individual to move from everyday
problems / traditional strategies
to a fresh perspective.
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
4. STRENGTHS
Characteristics of the business or a team
that give it an advantage over others in
the industry.
Positive tangible and intangible
attributes, internal to an organization.
Beneficial aspects of the organization
or the capabilities of an organization,
which includes human competencies,
process capabilities, financial
resources, products and services,
customer goodwill and brand loyalty.
Examples - Abundant financial resources,
Well-known brand name, Economies of
scale, Lower costs [raw materials or
processes], Superior management talent,
Better marketing skills, Good distribution
skills, Committed employees.
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
5. OPPORTUNITIES
What is SWOT Analysis?
Chances to make greater profits in the
environment - External attractive factors
that represent the reason for an
organization to exist & develop.
Arise when an organization can take
benefit of conditions in its
environment to plan and execute
strategies that enable it to become
more profitable.
Organization should be careful and
recognize the opportunities and grasp
them whenever they arise. Opportunities
may arise from market, competition,
industry/government and technology.
Examples - Rapid market growth, Rival
firms are complacent, Changing customer
needs/tastes, New uses for product
discovered, Economic boom, Government
deregulation, Sales decline for a substitute
product .
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
6. WEAKNESSES
Characteristics that place the firm at a
disadvantage relative to others.
Detract the organization from its
ability to attain the core goal and
influence its growth.
Weaknesses are the factors which do
not meet the standards we feel they
should meet. However, weaknesses
are controllable. They must be
minimized and eliminated.
Examples - Limited financial resources,
Weak spending on R & D, Very narrow
product line, Limited distribution, Higher
costs, Out-of-date products / technology,
Weak market image, Poor marketing skills,
Limited management skills, Under-trained
employees.
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
7. SWOT ANALYSIS - THREAT
!
THREATS
What is SWOT Analysis?
External elements in the environment that
could cause trouble for the business -
External factors, beyond an organization’s
control, which could place the
organization’s mission or operation at risk.
Arise when conditions in external
environment jeopardize the reliability
and profitability of the organization’s
business.
Compound the vulnerability when they
relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the
stability and survival can be at stake.
Examples - Entry of foreign competitors,
Introduction of new substitute products,
Product life cycle in decline, Changing
customer needs/tastes, Rival firms adopt
new strategies, Increased government
regulation, Economic downturn.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
8. SWOT Analysis
Example text
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Aim of SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
9. S W
T
O
To help decision makers
share and compare ideas.
To bring a clearer
common purpose and
understanding of factors
for success.
To organize the
important factors linked
to success and failure in
the business world.
To analyze issues that
have led to failure in the
past.
Aim of SWOT Analysis?
To provide linearity to
the decision making
process allowing
complex ideas to be
presented systematically.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
10. Take Excellent Notes!
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Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
11. SWOT Analysis
Example text
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Who needs SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
12. Management
• When supervisor has issues with
work output
• Assigned to a new job
• New financial year – fresh targets
• Job holder seeks to improve
performance on the job
1
Business Unit
2
• When the team has not met its
targets
• Customer service can be better
• Launching a new business unit to
pursue a new business
• New team leader is appointed
Company
• When revenue, cost & expense
targets are not being achieved
• Market share is declining
• Industry conditions are unfavorable
• Launching a new business venture
3
Who needs SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
13. Goods & Services Evaluation
Brainstorming Meetings
Strategic Planning
Product Evaluation
Competitor Evaluation
Personal Development Planning
Decision Making
Product Launch
Effectiveness in Market
Who needs SWOT Analysis?
SWOT Analysis is also
required for / during...
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
14. SWOT Analysis
Example text
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own text. This is an example text.
Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
15. 3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyze Internal &
External Environment
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
16. How to conduct SWOT Analysis?
1. Analyse Internal & External Environment
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
17. How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
18. 3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyse Internal &
External Environment
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
19. Carry your findings forward - Make sure that the SWOT
analysis is used in subsequent planning. Revisit your
findings at suitable time intervals.
Create a workshop environment -
Encourage an atmosphere conducive
to the free flow of information.
Allocate research & information gathering tasks -
Background preparation can be carried out in two
stages – Exploratory and Detailed. Information on
Strengths & Weaknesses should focus on the
internal factors & information on Opportunities &
Threats should focus on the external factors.
Select contributors -
Expert opinion may be
required for SWOT
Establish the objectives - Purpose of
conducting a SWOT may be wide / narrow,
general / specific.
Evaluate listed ideas against Objectives -
With the lists compiled, sort and group
facts and ideas in relation to the
objectives.
List Strengths, Weaknesses,
Opportunities, & threats
How to conduct SWOT Analysis?
2. Perform SWOT Analysis & Document
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
20. 3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyse Internal &
External Environment
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
21. Take Notes!
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Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
22. How to conduct SWOT Analysis?
3. Prepare Action Plan
Things that MUST be addressed immediately
Once the SWOT analysis has been completed, mark each point with:
Things that can be handled now
Things that should be researched further
Things that should be planned for the future
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
23. SWOT Analysis
Example text
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own text. This is an example text.
Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Benefits & Pitfalls of SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
24. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Forecasting
Provides a variety of information
critical to forecasted variables.
Threats, for e.g., can impact a
business's forecast. By
understanding the company's
advantages & disadvantages,
forecasts will be more accurate.
Decision Making Tool
Provides well-rounded
information that prompt
well-informed decisions.
Knowing the Competion
Reviews a company's competitors &
benchmarks against them to
configure strategies that will put
the company in a competitive
advantage.
Benefits of
SWOT
Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
25. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Helps in setting of objectives for strategic planning
Besides the broad benefits, here are few more benefits of conducting SWOT Analysis:
Provides a framework for identifying & analyzing strengths, weaknesses,
opportunities & threats
Provides an impetus to analyze a situation & develop suitable strategies
and tactics
Basis for assessing core capabilities & competencies
Evidence for, and cultural key to, change
Provides a stimulus to participation in a group experience
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
26. Benefits & Pitfalls of SWOT Analysis
Pitfalls of SWOT Analysis
Can be very subjective. Two people rarely come up with the same final
version of a SWOT. Use it as a guide and not as a prescription.
May cause organizations to view circumstances as very simple due to
which certain key strategic contact may be overlooked.
Categorizing aspects as strengths, weaknesses, opportunities & threats
might be very subjective as there is great degree of uncertainty in market.
To be effective, SWOT needs to be conducted regularly. The pace of
change makes it difficult to anticipate developments.
The data used in the analysis may be based on assumptions that
subsequently prove to be unfounded [good and bad].
It lacks detailed structure, so key elements may get missed.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
27. SWOT Analysis
Example text
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own text. This is an example text.
Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Brainstorming & Prioritization in SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
28. Brainstorming & Prioritization in SWOT Analysis
Brainstorming Prioritization
Output from Brainstorming exercise is Prioritized
Begin brainstorming by asking the
following questions:
• What opportunities exist in our
external environment?
• What threats to the institution exist in
our external environment?
• What are the strengths of our
institution?
• What are the weaknesses of our
institution?
At the end of the Brainstorming exercise:
• Reduce the list of strengths & weaknesses to no
more than five distinctive competencies and
debilitating weaknesses
• Strengths that are distinctive competencies
• Weaknesses that are debilitating
• Reduce threats and opportunities to the five most
critically important of each.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
29. SWOT Analysis
Example text
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own text. This is an example text.
Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Tips & Exercise
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
30. Tips & Exercise
Do’s
Be analytical and specific.
Record all thoughts and ideas.
Be selective in the final evaluation.
Choose the right people for the exercise.
Choose a suitable SWOT leader or facilitator.
Think out of the box
Be open to change
Don’ts
х Try to disguise weaknesses.
х Merely list errors and mistakes.
х Lose sight of external influences and trends.
х Allow the SWOT to become a blame-laying
exercise.
х Ignore the outcomes at later stages of the
planning process.
TIPS
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
31. Bring it all together!
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Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
32. Tips & Exercise
TIPS
When
conducting a
SWOT analysis,
designate a
leader or group
facilitator.
Introduce the
SWOT method
and its purpose
in your
organization to
gain acceptance.
Discuss and record
the results. Prepare
a written summary
of the SWOT analysis
to give to
participants.
Be willing to
breakaway from
traditional
methods.
While doing a
SWOT analysis
for your job,
invite someone
to brainstorm
with you.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
33. Tips & Exercise
EXERCISE
Assume that a car manufacturing company has recently
launched its products. Perform a SWOT analysis for the
same.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
34. External
Helpful
Harmful
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• No Competition in the EV
Segment.
• Environment friendly
• Economic to Drive [Rs. 0.4
per km] *
• Government subsidies [8%
excise duty] *
• Government incentives
to gasoline vehicles
• Entry of competitors
• Stringent safety
requirements anticipated
• Availability of hybrid vehicles
• High Price
• Low aesthetic appeal
• Small driving range [up to
80 KM]
• Competition from gasoline
vehicles
• Huge untapped EV market
• Growing demand of green
technologies
• Rising fuel costs
• Growing road congestion
in urban cities
EXERCISE
Tips & Exercise
* Hypothetical figures
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
35. Tips & Exercise
EXAMPLE
Mc Donald’s SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
36. WEAKNESSES
• Failing pizza test market thus limiting the
ability to compete with pizza providers.
• High training costs due to high turnover.
• Minimal concentration on organic foods.
• Not much variation in seasonal products .
• Quality concerns due to franchised operations.
• Focus on burgers / fried foods not on healthier
options for their customers.
• Ranks very high on the Fortune Magazine's most
admired list
• Community oriented
• Global operations all over the world
• Cultural diversity in the foods
• Excellent location
• Assembly line operations.
• Use of top quality products
STRENGTHS
INTERNAL
• Marketing strategies that entice people from
small children to adults.
• Lawsuits for offering unhealthy foods.
• Contamination risks that include the threat of
e-coli containments.
• The vast amount of fast food restaurants that
are open as competition.
• Focus on healthier dieting by consumers.
• Down turn in economy affecting the ability to eat
that much.
THREATS
• Opening more joint ventures.
• Being more responsive to healthier options.
• Advertising wifi services in the branches.
• Expanding on the advertising on being
more socially responsible
• Expansions of business into newly developed
parts of the world.
• Open products up to
allergen free options
such as peanut free.
OPPORTUNITIES
EXTERNAL
Tips & Exercise
Mc Donald’s
SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
37. Tips & Exercise
Points to Ponder
• Keep your SWOT short and simple, but remember to include important details. For
example, if you think your communication skills is your strength, include specific details,
such as verbal / written communication.
• When you finish your SWOT analysis, prioritize the results by listing them in order of the
most significant factors that affect you / your business to the least.
• Get multiple perspectives on you / your business for your SWOT analysis. Ask for input
from your employees, colleagues, friends, suppliers, customers and partners.
• Apply your SWOT analysis to a specific issue, such as a goal you would like to achieve or
a problem you need to solve. You can then conduct separate SWOT analyses on individual
issues and combine them.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
38. Ready for Exam?
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