Apple is a technology company known for the Macintosh computer, the iPod, iPad, and iPhone. It was founded in 1976 and originally known as Apple Computer Inc., developing products like the Apple II personal computer. Today, Apple is a leader in consumer electronics and digital media and designs products like the MacBook, iPad, iMac, and operates iTunes and the App Store. Under the leadership of Steve Jobs, Apple focused on innovation and simplicity in products that changed technology and culture.