Bench wanted to increase brand awareness for itself and partner Dawson's Music. An engaging sweepstake app was built and promoted posts were used. This led to 8,000 app views, 1,200 competition entries, and 669 people signing up to the Bench newsletter. The promoted post was one of Bench's most engaging during the campaign. Going forward, Bench can run campaigns across multiple countries on its global Facebook page.

1.
Bench
Company Background
Bench was launched in Manchester during Executive Summary
the dynamic late 80s, thriving from fashion
Client:
subcultures. Skateboarding & BMXing were
on the rise and the 'MADchester' scene was
about to take the world by storm. Bench was
at the heart of the energetic, exciting time
and took their inspiration from people around
them to make relaxed, casual clothing. They
have been mycleveragency clients since
Objective: Increase brand awareness for
2012.
both Bench and Dawson’s Music
• Increase engagement with
Objective existing Bench Facebook fans
Bench wished to increase brand awareness • Grow the online social fan base
for both themselves and Dawson (the
partnering brand who provided the prizes for
the competition), and grow engagement Solution: Build an engaging Sweepstake
levels with existing Bench Facebook fans, app; use Promoted Posts to help
along with increasing their online social fan increase reach and engagement.
base.
Key Learning:
Approach
Competitions that a run in conjunction
Our approach was to build an engaging with partnered prizes are more likely
Sweepstake app, and use Promoted Posts to do better
to help increase reach and engagement Incentivising a competition always
levels throughout the competition. helps with levels of entry and
engagement growth
Results
There were 8,000 app views
overall
The competition achieved 1,200
entries
669 people signed ups to the
Bench e-newsletter as a result of
the campaign, and 649 chose to
receive the Dawsons newsletter
The promoted post was one of the
most engaging posts for Bench
during the campaign sdgdbfg
Next Steps
Bench are now able to run campaigns over
numerous countries that are on their brand global
Facebook page, and we can continue to help
shape Bench's rebrand through showcasing their
new products via their popular Facebook page.
“mycleveragency captured the brief perfectly with some eye-catching graphics that
helped drive the competition and increase engagement, while appealing to young
music lovers with a penchant for a fast BPM.”
Belinda Hanks, E-commerce Manager, Bench