This presentation discusses SWOT analysis, which analyzes a company's strengths, weaknesses, opportunities, and threats. It was developed at Stanford over 9 years with Fortune 500 company funding. SWOT allows businesses to define goals, improve capabilities, overcome weaknesses with strengths, and identify threats that can become opportunities. The document then provides an example SWOT analysis for a company called Debonair, identifying its internal strengths and weaknesses as well as external opportunities and threats. It concludes that SWOT analysis has benefits and limitations but can help a company overcome threats and weaknesses.

1. PRESENTATION
ON
SWOT ANALYSIS
Abdullah Al Imran

2. SWOT Analysis
Analysing a company’s:
 STRENGTHS
 WEAKNESSES
 OPPORTUNITIES
 THREATS

3. History of SWOT Analysis
 Developed at Stanford
 Funded by Fortune 500
companies
 Took 9 years to
develop
 Involved 5000
interviews

4. SWOT Analysis is…
… A strategic
planning tool that
separates influences
on a business’s future
success into internal
and external factors

5. SWOT Analysis allows businesses
to…
 Define realistic goals
 Improve capability
 Overcome
weaknesses with
strengths
 Identify threats than
can be turned into
opportunities

6. DEBONAIR SWOT ANALYSIS:
STRENGTHS:
 Abundant raw material.
 Low cost skilled
labours.
 Growing domestic
market.
 Strong backward
integration.
 Increasing presence
across entire value
chain.
 Cheap manpower.

7. WEAKNESSES
 Lower productivity and cost
competitiveness.
 Tech obsolescence. Quality is
not consistent.
 Low level of training.
 The export-import policy of
Bangladesh changes too
frequently due to which it
becomes very difficult for
importers to import goods.
 Delay in delivering the goods
at the right time.

8. OPPORTUNITIES
 Huge demand for value added
goods in all major countries.
 Large and relatively untapped
domestic market Opportunities.
 Growth rate of Domestic Textile
Industry is 6-8% per annum.
 Large, Potential Domestic and
International Market.
 Market is gradually shifting
towards Branded Readymade
Garment.

9. THREATS
 Competition from other
textile industries
 Competition from other
developing countries,
especially India.
 Continuous Quality
Improvement is need of the
hour as there are different
demand patterns all over the
world.
 Political unrest of the
country.
 To balance the demand and
supply.
 To make balance between
price and quality.

10. Conclusion
SWOT analysis has both advantages and
disadvantages .But by analyzing SWOT a Company
can overcome the upcoming threats as well as turn its
weakness into strength.