SlideShare a Scribd company logo
GUIDELINES FOR WORLD VISION ADVOCACY CAMPAIGNS 23
APPENDIX 1: SWOT ANALYSIS
SWOT ANALYSIS
Purpose: A way of identifying your internal strengths and weaknesses and examining external
opportunities and threats you face. The SWOT analysis is about self-discovery, facing reality, and
building consensus.
How it’s done: To carry out a SWOT analysis, write down answers to the following questions:
Strengths:
• What advantages does your organisation have?
• What do you do better than anyone else?
• What expertise and resources do you have access to?
• What do other people and organisations in your field see as your strengths?
Weaknesses:
• What could you improve?
• What should you avoid?
• Where do you lack resources and expertise?
• What might those who will oppose your campaign see as your weaknesses?
It is best to be realistic now, and face any uncomfortable truths as soon as possible.
Opportunities:
• Where can you see opportunities?
• What are some interesting trends you are aware of?
Useful opportunities can come from such things as:
- Changes in technology such as new social networking tools
- Changes in social patterns, population profiles, and lifestyle changes
- Local events
A useful approach for looking at opportunities is to look at your strengths and ask yourself whether these
open up any opportunities. Alternatively, look at your weaknesses and ask yourself how you could create
opportunities by eliminating them.
Threats:
• What obstacles do you face?
• What are your opponents doing that you should be aware of?
• How will new policies and personnel changes in key decision-makers affect your campaign?
• Are your resources and funding secure?
• Could any of your weaknesses threaten your organisation’s credibility and existence?
Carrying out this analysis will identify what needs to be done and contextualise problems.
You can also apply SWOT analysis to your opponents. As you do this, you’ll start to see how and where
you should attempt to undermine their positions to minimise their strengths.
Internal External
Strengths Weaknesses Strengths Weaknesses
Sources and extra information: Adapted from ‘SWOT Analysis – Mind Tools’ found at mindtools.com

More Related Content

Viewers also liked

Army
ArmyArmy
Mo ef finally admits air pollution kills
Mo ef finally admits air pollution killsMo ef finally admits air pollution kills
Mo ef finally admits air pollution kills
Other Mother
 
2014 ds 2130 - reglamenta ley n° 453 consumidores
2014   ds 2130 - reglamenta ley n° 453 consumidores2014   ds 2130 - reglamenta ley n° 453 consumidores
2014 ds 2130 - reglamenta ley n° 453 consumidores
EDGAR IVAN CONDORI BELTRAN
 
Pd hearth overview presentation final
Pd hearth overview presentation finalPd hearth overview presentation final
Pd hearth overview presentation final
Mohammad Noor
 
コード共通化
コード共通化コード共通化
コード共通化
Ryuhei Ishibashi
 
Team Foundation Server 2015 Update 1 インストール 手順書
Team Foundation Server 2015 Update 1インストール 手順書Team Foundation Server 2015 Update 1インストール 手順書
Team Foundation Server 2015 Update 1 インストール 手順書
Masaki Takeda
 
Scienc behind superstitions
Scienc behind superstitionsScienc behind superstitions
Scienc behind superstitions
Sravani Segireddy
 
UX Ireland - Designers, take yourselves more seriously.
UX Ireland - Designers, take yourselves more seriously.UX Ireland - Designers, take yourselves more seriously.
UX Ireland - Designers, take yourselves more seriously.
Hi Interactive
 
Training for basic nutrition
Training for basic nutritionTraining for basic nutrition
Training for basic nutrition
Mohammad Noor
 
Aluerakenteen ja liikenteen tulevaisuuden muutostrendejä
Aluerakenteen ja liikenteen tulevaisuuden muutostrendejäAluerakenteen ja liikenteen tulevaisuuden muutostrendejä
Aluerakenteen ja liikenteen tulevaisuuden muutostrendejä
TimoAro
 
Demografinen kehitys nyt ja lähitulevaisuudessa
Demografinen kehitys nyt ja lähitulevaisuudessaDemografinen kehitys nyt ja lähitulevaisuudessa
Demografinen kehitys nyt ja lähitulevaisuudessa
TimoAro
 
Hancock Wk4
Hancock Wk4Hancock Wk4
Hancock Wk4
Keithra Dean
 

Viewers also liked (12)

Army
ArmyArmy
Army
 
Mo ef finally admits air pollution kills
Mo ef finally admits air pollution killsMo ef finally admits air pollution kills
Mo ef finally admits air pollution kills
 
2014 ds 2130 - reglamenta ley n° 453 consumidores
2014   ds 2130 - reglamenta ley n° 453 consumidores2014   ds 2130 - reglamenta ley n° 453 consumidores
2014 ds 2130 - reglamenta ley n° 453 consumidores
 
Pd hearth overview presentation final
Pd hearth overview presentation finalPd hearth overview presentation final
Pd hearth overview presentation final
 
コード共通化
コード共通化コード共通化
コード共通化
 
Team Foundation Server 2015 Update 1 インストール 手順書
Team Foundation Server 2015 Update 1インストール 手順書Team Foundation Server 2015 Update 1インストール 手順書
Team Foundation Server 2015 Update 1 インストール 手順書
 
Scienc behind superstitions
Scienc behind superstitionsScienc behind superstitions
Scienc behind superstitions
 
UX Ireland - Designers, take yourselves more seriously.
UX Ireland - Designers, take yourselves more seriously.UX Ireland - Designers, take yourselves more seriously.
UX Ireland - Designers, take yourselves more seriously.
 
Training for basic nutrition
Training for basic nutritionTraining for basic nutrition
Training for basic nutrition
 
Aluerakenteen ja liikenteen tulevaisuuden muutostrendejä
Aluerakenteen ja liikenteen tulevaisuuden muutostrendejäAluerakenteen ja liikenteen tulevaisuuden muutostrendejä
Aluerakenteen ja liikenteen tulevaisuuden muutostrendejä
 
Demografinen kehitys nyt ja lähitulevaisuudessa
Demografinen kehitys nyt ja lähitulevaisuudessaDemografinen kehitys nyt ja lähitulevaisuudessa
Demografinen kehitys nyt ja lähitulevaisuudessa
 
Hancock Wk4
Hancock Wk4Hancock Wk4
Hancock Wk4
 

Similar to Swot analysis

SWOT Analysis | Growing Pains Business Coaching
SWOT Analysis | Growing Pains Business CoachingSWOT Analysis | Growing Pains Business Coaching
SWOT Analysis | Growing Pains Business Coaching
Brent Spilkin
 
Swot Business & Personal
Swot   Business & Personal Swot   Business & Personal
Swot Business & Personal
saurabh119
 
How to create a perfect SWOT Analysis ?
How to create a perfect SWOT Analysis ? How to create a perfect SWOT Analysis ?
How to create a perfect SWOT Analysis ?
Anas El-Abrak
 
SWOT
SWOTSWOT
SWOT ANALYSIS lecture.pptx
SWOT ANALYSIS lecture.pptxSWOT ANALYSIS lecture.pptx
SWOT ANALYSIS lecture.pptx
AlfredoDeOcampoJr
 
D06 SWOT
D06 SWOTD06 SWOT
Ram swot.pdf
Ram swot.pdfRam swot.pdf
Ram swot.pdf
LeoBabu3
 
Chapter 11 SWOT ANALYSIS.pdf
Chapter 11 SWOT ANALYSIS.pdfChapter 11 SWOT ANALYSIS.pdf
Chapter 11 SWOT ANALYSIS.pdf
Kiran Dubb
 
SWOT Analysis Presentation for students.pdf
SWOT Analysis Presentation for students.pdfSWOT Analysis Presentation for students.pdf
SWOT Analysis Presentation for students.pdf
samuelbeyene145
 
Business swot analysis
Business swot analysisBusiness swot analysis
Business swot analysis
Pankaj Soni
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
Bhavanish Singh
 
StrategicPlanning_IEEE_Camargo2006
StrategicPlanning_IEEE_Camargo2006StrategicPlanning_IEEE_Camargo2006
StrategicPlanning_IEEE_Camargo2006
Carlos F. Camargo, Ph.D. - Realtor, CalBRE #01988431
 
Swot
SwotSwot
conducting a SWOT Analysis to identify situational strengths.pptx
conducting a SWOT Analysis to identify situational strengths.pptxconducting a SWOT Analysis to identify situational strengths.pptx
conducting a SWOT Analysis to identify situational strengths.pptx
hayet17
 
My ppt.pptx
My ppt.pptxMy ppt.pptx
My ppt.pptx
koyoyej
 
Chapter 2 advanced accounting one-1.pptx
Chapter 2 advanced accounting one-1.pptxChapter 2 advanced accounting one-1.pptx
Chapter 2 advanced accounting one-1.pptx
MohamedAbdi347025
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
pushpa dasari
 
Swot analysis 3
Swot analysis 3Swot analysis 3
Swot analysis 3
Ck Lau
 
SWOT ANALYSIS PPT
SWOT ANALYSIS PPTSWOT ANALYSIS PPT
SWOT ANALYSIS PPT
Pankaj127671
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
Incognita Nom de Plume
 

Similar to Swot analysis (20)

SWOT Analysis | Growing Pains Business Coaching
SWOT Analysis | Growing Pains Business CoachingSWOT Analysis | Growing Pains Business Coaching
SWOT Analysis | Growing Pains Business Coaching
 
Swot Business & Personal
Swot   Business & Personal Swot   Business & Personal
Swot Business & Personal
 
How to create a perfect SWOT Analysis ?
How to create a perfect SWOT Analysis ? How to create a perfect SWOT Analysis ?
How to create a perfect SWOT Analysis ?
 
SWOT
SWOTSWOT
SWOT
 
SWOT ANALYSIS lecture.pptx
SWOT ANALYSIS lecture.pptxSWOT ANALYSIS lecture.pptx
SWOT ANALYSIS lecture.pptx
 
D06 SWOT
D06 SWOTD06 SWOT
D06 SWOT
 
Ram swot.pdf
Ram swot.pdfRam swot.pdf
Ram swot.pdf
 
Chapter 11 SWOT ANALYSIS.pdf
Chapter 11 SWOT ANALYSIS.pdfChapter 11 SWOT ANALYSIS.pdf
Chapter 11 SWOT ANALYSIS.pdf
 
SWOT Analysis Presentation for students.pdf
SWOT Analysis Presentation for students.pdfSWOT Analysis Presentation for students.pdf
SWOT Analysis Presentation for students.pdf
 
Business swot analysis
Business swot analysisBusiness swot analysis
Business swot analysis
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
StrategicPlanning_IEEE_Camargo2006
StrategicPlanning_IEEE_Camargo2006StrategicPlanning_IEEE_Camargo2006
StrategicPlanning_IEEE_Camargo2006
 
Swot
SwotSwot
Swot
 
conducting a SWOT Analysis to identify situational strengths.pptx
conducting a SWOT Analysis to identify situational strengths.pptxconducting a SWOT Analysis to identify situational strengths.pptx
conducting a SWOT Analysis to identify situational strengths.pptx
 
My ppt.pptx
My ppt.pptxMy ppt.pptx
My ppt.pptx
 
Chapter 2 advanced accounting one-1.pptx
Chapter 2 advanced accounting one-1.pptxChapter 2 advanced accounting one-1.pptx
Chapter 2 advanced accounting one-1.pptx
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
Swot analysis 3
Swot analysis 3Swot analysis 3
Swot analysis 3
 
SWOT ANALYSIS PPT
SWOT ANALYSIS PPTSWOT ANALYSIS PPT
SWOT ANALYSIS PPT
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 

More from Mohammad Noor

Quran intro Bengali 2
Quran intro Bengali 2Quran intro Bengali 2
Quran intro Bengali 2
Mohammad Noor
 
Quran intro Bengali
Quran intro Bengali Quran intro Bengali
Quran intro Bengali
Mohammad Noor
 
project management
project managementproject management
project management
Mohammad Noor
 
Project management
Project management Project management
Project management
Mohammad Noor
 
Cva wv bangladesh presentation
Cva wv bangladesh presentationCva wv bangladesh presentation
Cva wv bangladesh presentation
Mohammad Noor
 
Anc and birth planning
Anc and birth planningAnc and birth planning
Anc and birth planning
Mohammad Noor
 
Cmam integration and complementary models ce
Cmam integration and complementary models   ceCmam integration and complementary models   ce
Cmam integration and complementary models ce
Mohammad Noor
 
10a ikhlaas bangla
10a ikhlaas bangla10a ikhlaas bangla
10a ikhlaas bangla
Mohammad Noor
 
Presentation on citizen Voice and Acition
Presentation on citizen Voice and AcitionPresentation on citizen Voice and Acition
Presentation on citizen Voice and Acition
Mohammad Noor
 
Advocacy inemergencies
Advocacy inemergenciesAdvocacy inemergencies
Advocacy inemergencies
Mohammad Noor
 
SDG presentation
SDG presentationSDG presentation
SDG presentation
Mohammad Noor
 

More from Mohammad Noor (11)

Quran intro Bengali 2
Quran intro Bengali 2Quran intro Bengali 2
Quran intro Bengali 2
 
Quran intro Bengali
Quran intro Bengali Quran intro Bengali
Quran intro Bengali
 
project management
project managementproject management
project management
 
Project management
Project management Project management
Project management
 
Cva wv bangladesh presentation
Cva wv bangladesh presentationCva wv bangladesh presentation
Cva wv bangladesh presentation
 
Anc and birth planning
Anc and birth planningAnc and birth planning
Anc and birth planning
 
Cmam integration and complementary models ce
Cmam integration and complementary models   ceCmam integration and complementary models   ce
Cmam integration and complementary models ce
 
10a ikhlaas bangla
10a ikhlaas bangla10a ikhlaas bangla
10a ikhlaas bangla
 
Presentation on citizen Voice and Acition
Presentation on citizen Voice and AcitionPresentation on citizen Voice and Acition
Presentation on citizen Voice and Acition
 
Advocacy inemergencies
Advocacy inemergenciesAdvocacy inemergencies
Advocacy inemergencies
 
SDG presentation
SDG presentationSDG presentation
SDG presentation
 

Recently uploaded

Border towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdfBorder towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdf
Scalabrini Institute for Human Mobility in Africa
 
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...
OECDregions
 
Donate to charity during this holiday season
Donate to charity during this holiday seasonDonate to charity during this holiday season
Donate to charity during this holiday season
SERUDS INDIA
 
Researching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssssResearching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssss
DanielOliver74
 
2024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 392024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 39
JSchaus & Associates
 
CFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon CanadaCFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon Canada
pmenzies
 
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHO
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOMonitoring Health for the SDGs - Global Health Statistics 2024 - WHO
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHO
Christina Parmionova
 
About Potato, The scientific name of the plant is Solanum tuberosum (L).
About Potato, The scientific name of the plant is Solanum tuberosum (L).About Potato, The scientific name of the plant is Solanum tuberosum (L).
About Potato, The scientific name of the plant is Solanum tuberosum (L).
Christina Parmionova
 
PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)
ahcitycouncil
 
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Jamesadhikaram land matter consultancy 9447464502
 
A proposed request for information on LIHTC
A proposed request for information on LIHTCA proposed request for information on LIHTC
A proposed request for information on LIHTC
Roger Valdez
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
ii2sh2v
 
2024: The FAR - Federal Acquisition Regulations, Part 38
2024: The FAR - Federal Acquisition Regulations, Part 382024: The FAR - Federal Acquisition Regulations, Part 38
2024: The FAR - Federal Acquisition Regulations, Part 38
JSchaus & Associates
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
Partito democratico
 
Transit-Oriented Development Study Working Group Meeting
Transit-Oriented Development Study Working Group MeetingTransit-Oriented Development Study Working Group Meeting
Transit-Oriented Development Study Working Group Meeting
Cuyahoga County Planning Commission
 
Item #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code AmendmentItem #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code Amendment
ahcitycouncil
 
PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)
ahcitycouncil
 
2024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 402024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 40
JSchaus & Associates
 
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptxPUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
Marked12
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
ARCResearch
 

Recently uploaded (20)

Border towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdfBorder towns and spaces of (in)visibility.pdf
Border towns and spaces of (in)visibility.pdf
 
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...
 
Donate to charity during this holiday season
Donate to charity during this holiday seasonDonate to charity during this holiday season
Donate to charity during this holiday season
 
Researching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssssResearching the client.pptxsxssssssssssssssssssssss
Researching the client.pptxsxssssssssssssssssssssss
 
2024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 392024: The FAR - Federal Acquisition Regulations, Part 39
2024: The FAR - Federal Acquisition Regulations, Part 39
 
CFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon CanadaCFYT Rolling Ads Dawson City Yukon Canada
CFYT Rolling Ads Dawson City Yukon Canada
 
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHO
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOMonitoring Health for the SDGs - Global Health Statistics 2024 - WHO
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHO
 
About Potato, The scientific name of the plant is Solanum tuberosum (L).
About Potato, The scientific name of the plant is Solanum tuberosum (L).About Potato, The scientific name of the plant is Solanum tuberosum (L).
About Potato, The scientific name of the plant is Solanum tuberosum (L).
 
PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)PPT Item # 7 - 231 Encino Avenue (sign. review)
PPT Item # 7 - 231 Encino Avenue (sign. review)
 
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
Indira P.S Vs sub Collector Kochi - The settlement register is not a holy cow...
 
A proposed request for information on LIHTC
A proposed request for information on LIHTCA proposed request for information on LIHTC
A proposed request for information on LIHTC
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
 
2024: The FAR - Federal Acquisition Regulations, Part 38
2024: The FAR - Federal Acquisition Regulations, Part 382024: The FAR - Federal Acquisition Regulations, Part 38
2024: The FAR - Federal Acquisition Regulations, Part 38
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
 
Transit-Oriented Development Study Working Group Meeting
Transit-Oriented Development Study Working Group MeetingTransit-Oriented Development Study Working Group Meeting
Transit-Oriented Development Study Working Group Meeting
 
Item #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code AmendmentItem #s 8&9 -- Demolition Code Amendment
Item #s 8&9 -- Demolition Code Amendment
 
PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)PPT Item # 4 - 434 College Blvd. (sign. review)
PPT Item # 4 - 434 College Blvd. (sign. review)
 
2024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 402024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 40
 
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptxPUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
 

Swot analysis

  • 1. GUIDELINES FOR WORLD VISION ADVOCACY CAMPAIGNS 23 APPENDIX 1: SWOT ANALYSIS SWOT ANALYSIS Purpose: A way of identifying your internal strengths and weaknesses and examining external opportunities and threats you face. The SWOT analysis is about self-discovery, facing reality, and building consensus. How it’s done: To carry out a SWOT analysis, write down answers to the following questions: Strengths: • What advantages does your organisation have? • What do you do better than anyone else? • What expertise and resources do you have access to? • What do other people and organisations in your field see as your strengths? Weaknesses: • What could you improve? • What should you avoid? • Where do you lack resources and expertise? • What might those who will oppose your campaign see as your weaknesses? It is best to be realistic now, and face any uncomfortable truths as soon as possible. Opportunities: • Where can you see opportunities? • What are some interesting trends you are aware of? Useful opportunities can come from such things as: - Changes in technology such as new social networking tools - Changes in social patterns, population profiles, and lifestyle changes - Local events A useful approach for looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself how you could create opportunities by eliminating them. Threats: • What obstacles do you face? • What are your opponents doing that you should be aware of? • How will new policies and personnel changes in key decision-makers affect your campaign? • Are your resources and funding secure? • Could any of your weaknesses threaten your organisation’s credibility and existence? Carrying out this analysis will identify what needs to be done and contextualise problems. You can also apply SWOT analysis to your opponents. As you do this, you’ll start to see how and where you should attempt to undermine their positions to minimise their strengths. Internal External Strengths Weaknesses Strengths Weaknesses Sources and extra information: Adapted from ‘SWOT Analysis – Mind Tools’ found at mindtools.com