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SWOT & Market Segmentation prepped for URBAN TxT

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SWOT & Market Segmentation prepped for URBAN TxT

  1. 1. Mission & Vision Through SWOT & Market Research
  2. 2. Curriculum • Mission Statement • Vision Statement • SWOT • Strengths • Weaknesses • Opportunities • Threats • Market Research
  3. 3. Mission Statement organization’s purpose and reason for existence URBAN TxT
  4. 4. Vision Statement organization’s long-term view of its future & the world it sees for itself
  5. 5. SWOT Analysis Strengths Weaknesses Opportunities Threats
  6. 6. Strengths Characteristics of an organization that are natural advantages over others
  7. 7. Weaknesses Characteristics of an organization that are natural disadvantages compared to others
  8. 8. Opportunities External elements NOT controlled by an organization that could benefit it
  9. 9. Threats External elements NOT controlled by an organization that could harm it
  10. 10. BASICSMarket Research Gathering relevant data on your audience, competitors, industry, marketplace, business climate, etc.

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