This document discusses a SWOT analysis, which examines internal strengths and weaknesses as well as external opportunities and threats. It breaks down each element - strengths look at advantages and core competencies, weaknesses examine areas for improvement, opportunities consider trends and developments, while threats encompass potential challenges from competitors, market changes, or other external factors. The SWOT framework helps assess all influences in an organization's environment.

1. SWOT Analysis
• Internal Origin
–Strengths
–Weaknesses
• External Origin
–Opportunities
–Threats
http://www.mindtools.com/pages/article/newTMC_05.htm

2. http://en.wikipedia.org/wiki/SWOT_analysis

3. SWOT
• Strengths:
– What advantages do you have?
– What do you do well?
– What relevant resources do you have access to?
– What do other people see as your strengths?
• Weaknesses:
– What could you improve?
– What do you do badly?
– What should you avoid?

4. SWOT
• Opportunities:
– Where are the good opportunities facing you?
– What are the interesting trends you are aware of?
• Useful opportunities can come from such things
as:
– Changes in technology and markets on both a broad
and narrow scale
– Changes in government policy related to your field
– Changes in social patterns, population profiles,
lifestyle changes, etc.
– Local Events

5. SWOT
• Threats:
– What obstacles do you face?
– What is your competition doing?
– Are the required specifications for your job,
products or services changing?
– Is changing technology threatening your
position?
– Do you have bad debt or cash-flow problems?
– Could any of your weaknesses seriously
threaten your business?