Social media marketing is becoming essential for camps to maintain market dominance and fulfill their mission as the camp landscape becomes more crowded. The document provides guidance on developing a social media marketing plan for a summer camp, including building a conversation calendar, ad strategies, and measurement strategies to track lifts in sign-ups, traffic, and inquiries. The plan emphasizes maintaining ongoing conversations across multiple social media platforms.

1. The Social Summer Camp:
Signing up new campers with
social media

5. There is a fundamental shift in
the way businesses and people
are communicating.
Camps can no longer operate
business as usual.

7. As the camp landscape
becomes more and
more crowded…
Social media marketing is the
only way to maintain market
dominance and fulfill your
camp’s mission

8. Plan
Test
Execute
Measure
Optimize

9. Camp Mission
Marketing
Objective
Marketing
Objective
Marketing
Objective
Conversation
Conversation
Conversation
Conversation
Conversation
Conversation

10. Building A Conversation Calendar
Key Date
Message Topic
Marketing Objective
Social Tool
Measurement

11. Building A Conversation Calendar
Key Date  February 20th
Message Topic  Early bird is closing next week
Marketing Objective  Sign up more campers
Social Tool  Facebook + Instagram
Measurement  Lift in this week’s sign ups

12. Ad Strategy
Message Content
Engaging Image
Link to
Measurable Site

13. Measurement Strategy
Lift in sign-ups
Lift in traffic
Lift in inquiries
Landing page traffic
Conversion tracking pixel

14. Thank you!
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com