In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies. We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses. www.imiassociates.com

1. Keeping Up with Social Media
Finding the Right Mix for Your
Company

2. Agenda
• Social Media vs. Traditional Marketing
• Social Media and SEO
• Zones of Social Media Marketing
• Social Media and Business

3. Social Media vs. Traditional Marketing
Traditional Marketing Social Media
• Push • Engagement
• TV, Print • Internet Advertising
& Radio • Video Games
• WOM personal and formal • Social Games
• Brand Loyalty • Brand Pages
• Functionality & Usability • Brand Engagement
were focus of campaigns • WOM grows online, often
informal
• Engagement &
Conversation are focus of
campaigns

4. Social Media vs. Traditional Marketing
• Distribution of funding has shifted
towards Online Marketing

5. Social Media & SEO
“If it can be measured, it can be optimized.”
• Social Searching
• Share New Content to Social
Networks for Faster Indexing
• Optimizing Content Allows for
Optimization Across More Social
Networks
• Google Crawls Social Networks
for Relevant Content
• Social Media Creates Buzz and
WOM for Research, and Customer
Support

6. Social Media & SEO
“If it can be measured, it can be optimized.”
Creating an Optimized
Social Media Presence
• Identify Target Market
• Set Objectives
• Create Strategy
• Find Correct Social Media
Marketing Vehicles
• Measure

7. Zones of Social Media Marketing
• Social Community • Social Entertainment
o Sharing o Games
o Socializing o Music
o Conversing o Art
• Social Publishing • Social Commerce
o Editorial o CRM/Services
o Commercial o Retailing/Sales
o User-Generated o Human Resources

8. Zones of Social Media Marketing
Creating a Social Media
Marketing Plan
• Find Relevant Social Media
Marketing Vehicles
• Create Tactics Involving Social
Networks’ Capabilities
• Create and Implement Strategies
• Measure Success

9. Social Media Marketing and Businesses

10. Social Media Marketing Do’s for Businesses
Do
• Try different social networks
• Engage with your followers
• Create good content often
• Add share buttons where able
• Share your business’ work with your
social network
• Listen to and resolve customer
complaints
• Have clear objectives
• Measure success often
• Maintain active presence on all
registered social networks

11. Social Media Marketing Don'ts for Businesses
Don’t
• Ignore your audience
• Push information
• Leave your networks abandoned
• Talk to all networks the same
• Delete Comments or Posts

12. Social Media and Businesses
Social Media Integration
• Social Media Consulting
• Management
• Create, implement and effectively maintain strong social media
strategies
• Create and implement social media campaign

13. Social Media and Businesses
Corporate Blog Marketing
• Understand the benefits of corporate blogging.
• Create and implement a business blog marketing strategy most
conducive to the unique needs and goals of your business.
• Create compelling blog content that will draw your readers in.
• Keep your blog fresh and up-to-date.
• Understand and use proper corporate blogging etiquette and
techniques.
• Utilize various RSS/XML feeds to increase your readership.

14. Social Media and Businesses
Case Study: Dominos Turn Around Campaign
April 13th – Video Posted
April 15th – President Apologizes

15. Social Media and Businesses
Case Study: Dominos Turn Around Campaign Results
• 14% increase in sales during beginning of campaign
• Rise in online sales
• Stocks jump over 50% in months after campaign
• 4,805,000+ YouTube Video Views
• 2,017 subscribers

16. How to Use Social Media Effectively
Listen
Engage
Respond

17. Keeping Up with Social Media
Finding the Right Mix for Your Company
Name
Phone
Title
Company
Address
City
State
ZIP
Email: mdoherty@imiassociates.com
Phone: (919) 900-8130 ext. 2226

18. www.imiassociates.com