The document outlines a comprehensive guide to developing an effective social media marketing strategy. It emphasizes the importance of setting realistic goals, understanding the target audience, creating engaging content, and using strong visuals to improve brand engagement and drive traffic. The guide also covers the distinction between organic and paid advertising and suggests experimenting with various content types to enhance social media presence.

1. Social Media
Strategy

2. LET'S
BEGIN
Ready to figure out your social media marketing strategy?If you’re
overwhelmed or don’t know where to start, you’re definitely not
alone.Because social media isn’t as straightforward as it used to be.
Not by a long shot.From choosing the right channels to figuring out
your content strategy, analysis paralysis is a serious problem for
marketers today.That’s why we put together a comprehensive guide
to creating a social media marketing plan from scratch.A succinct
strategy will help your brand tackle its goals with a sense of
purpose. A step-by-step social media marketing guide to help you
identify your social goals, engage audiences and optimize your
results.

3. STRATEGY
GUIDE
KEY DISCUSSION
POINTS
SET MEANINGFUL SOCIAL MARKETING GOAL
RESEARCH YOUR TARGET AUDIENCE
ANALYZE YOUR COMPETITION
CREATE & CURATE ENGAGING CONTENT
MAKE TIMELINENESS A TOP PRIORITY
COMMUNICATE GOALS & CHALLENGES
ACCESS YOUR RESULT & OPTIMIZE

4. Set goals that make sense for your business1.
First things first: you need to figure out what you want out of social media at
large.Because coming up with a social media plan means having an end-game in
mind.What matters is that you set realistic social media goals. We recommend
tackling smaller objectives that allow you to scale your social efforts in a way that’s
both reasonable and affordable.
2.Generate leads and sales
Whether online or in-store, followers aren’t going to make social purchases by
accident. For example, are you about alerting customers about new products and
promos?
3.Growth your brand audience
Bringing new followers into the fold means finding ways to introduce your brand to folks
who haven’t heard of you before.

5. Item 1 Item 2 Item 3 Item 4
40
30
20
10
0
4.Increase Community engagement
Find ways to grab the attention of your current followers. This
means experimenting with messaging and content. For example,
does your brand promote user-generated content and hashtags?
5.Increase Web Traffics
If you’re laser-focused on generating leads or traffic to your website,
social media can make it happen. Whether through promotional
posts or social ads, keeping an eye on conversions and URL clicks can
help you better determine your ROI from social media.
6.Organic And Paid Ads
Beyond a standard Like count, these interactions are attributed to
paid or organic content. For channels like Facebook, organic
engagement is much harder to gain traction, which is why many
brands turn to Facebook Ads. However, earning organic likes on
Instagram isn’t quite as difficult.

6. What We Want to Reflect
USE
STRONG
VISUALS
A good, simple way
to help your business
stand out on social
media is to utilize
strong visuals.Keep
images and video as
clear and high quality
as you possibly can.
CAPTIONS
Let’s combine the
elements we just went
over – strong visuals, a
theme and your brand
voice, and use all of
these to tell your brand
story. And the way you
tell your brand story is to
add more context to your
visuals with captions.
BRAND
VOICE
One of the quickest
and easiest ways to
help your business
stand out on social
media is to be
yourself.
MIX-UP
Another way to help your
business stand out on social
media is to use network tools
to add a little extra oomph to
your presence.Be sure to use
different posting techniques
and content types - in other
words, get used to mixing up
videos, images,

7. CONTACT US
FOR INQUIRIES
EMAIL ADDRESS
business.soumiganguly@gmail.com
PHONE NUMBER
8240369410
WEBSITE
www.onlinekreativeagency.blogspot.com