This is my portfolio of work completed whilst working in the Bristol agency Mason Zimbler (now Harte Hanks). I held several job roles in this agency so my portfolio is varied and outlines strategic planning, social media and marketing projects I worked on during this employment. It details my specific responsibilities and results achieved from the work.

1. MASON ZIMBLER
PORTFOLIO

2. EXPERIENCE
- As a Psychology graduate, I have a passion for identifying personal insights into what motivates human
behaviour; this passion led me to join Mason Zimbler in January 2014 as a Junior Market Researcher, I later
became a Junior Social Media Analyst for the company.
- My roles were based in the Planning and Marketing teams and my portfolio includes work for a number of the
largest technology brands in the world, including Microsoft and IBM
- Areas of expertise include:
- Research and planning
- Campaign development
- Social media strategy
- Content creation

3. CAMPAIGN
DEVELOPMENT

4. MICROSOFT
Campaign: Business Reimagined thought
leadership campaign
What we did: Created personas that represented
traditional business pain points
Relevant assets: Case study creation for
marketing award submission

5. GENESYS
Campaign: Reconnecting the Customer Experience
What we did: Created an infographic as part of an integrated
campaign targeted at EMEA contact centre decision makers
Relevant assets: Research and information collation to form the
core detail of the infographic

6. SAGE
Campaign: SMB Persona Research
What we did: Conducted social listening, competitor
audits, focus groups, in-depth telephone interviews and
online surveys to determine buyer personas in SMB
Relevant assets: Data analysis, interpretation and persona
output documents

7. SOCIAL
MEDIA
STRATEGY

8. IBM
Campaign: Social listening and audit for IBM key
target accounts
Responsibilities: Using Radian 6 and Sprinklr,
listened to conversations about five target accounts
to ascertain business priorities and technology needs
Results: Reports that were used as basis for input of
bespoke in-house social listening machine

9. MICROSOFT
Campaign: Social selling for Microsoft Business
Reimagined
Responsibilities: Identifying buying signals and
sales opportunities through social listening (Radian 6)
Results: Produced selling briefs for Microsoft inside
sales team. Daily lead generation with a proven ROI.

10. OPENTEXT
Campaign: OpenText UK Community Management
Responsibilities: Daily management of three separate Twitter
accounts for OpenText. Influencer identification and reporting
using Salesforce’s social listening platform Radian 6
Results: Between 1st July and 28th Aug 2014 @OpenTextCEM
increased followers by 58% and @OpenTextECM increased
followers by 67%.

11. AVANADE
Campaign: Avanade UK Social Listening and Support
Responsibilities: Social listening to indentify key topics
and influencers. Daily management of five separate Twitter
accounts for Avanade
Results: Created profiles for key accounts and promoted
positive growth and interaction with individuals and
Avanade brand
Example content calendar

12. MASON ZIMBLER
Activity: Social media community
management for Mason Zimbler
Responsibilities: Daily management of
Twitter, Facebook, LinkedIn and Google+.
Responses to online engagement across MZ
social channels
Results: From January – August 2014
@masonzimbler’s community of Twitter
followers has increased by 360 or 19%.*
+19%

13. VMWARE
Activity: VMWare Social Listening and Content Management System
Support
Responsibilities: Daily social and online listening to identify
appropriate content for VMWare partners and employees. Creating
social posts for them to distribute via their own social channels,
communicated through a Content Management System (CMS)
Results: Nov – Dec 2014: 1,498 Twitter shares with a total of 1,002,211
impressions and 597 LinkedIn shares. Dec shares were up 294% and
27% retrospectively from Nov figures

14. IFS
Activity: IFS Social Listening and Support
Responsibilities: Weekly social and online listening to identify
cloud Enterprise Resource Planning (ERP) news stories, top
hashtags and usernames and shareable content for the client
Results: The client had an improved understanding of the
worldwide cloud ERP market

15. NETAPP
Activity: Content audit of all NetApp’s assets
Responsibilities: Segmentation of assets by industry sector,
product sector and stage of the buyer’s journey. Suggested copy
was produced for LinkedIn and Twitter posts to make assets more
shareable
Results: A PowerPoint presentation and Excel document were
supplied to the client. These documents were used to develop a
Sales Enablement Guide that provided the client with instructions on
how to use this content audit in conjunction with NetApp’s CMS
system

16. NETAPP
Activity: Creation of a Sales Enablement Guide for NetApp
partners outlining how to use NetApp’s custom CMS system to
publish posts
Responsibilities: Ownership of project. Creation of the guide,
this explained the basics of how to communicate on different
social channels, how to use the content audit to maximise
targeting and how to use the CMS system
Results: Infographic supplied to the client and distributed for
partners’ use

17. GENESYS
Activity: Creation of a social audit to evaluate competitors
use of social media
Responsibilities: Identified 7 key competitors and
analysed how they used social media channels to drive
cloud services sales. UK-based media advertisements
were also identified
Results: Genesys used this information to decide how to
use their media budget and where to advertise in the next
financial year

18. CONTENT
CREATION

19. MASON ZIMBLER
Creation of marketing collateral for Mason Zimbler, including case
studies, brochures and blog pieces, examples:
- Samsung #Smartmove case study
- Mind the Gaps (blog and collateral used at events)

20. MASON ZIMBLER
Campaign: Mason Zimbler’s Quantitative Creative campaign
What we did: Campaign to prospects highlighting the
importance and measurability of creative
My role: Sourced stats and information for whitepaper, compiled
initial whitepaper structure, project managed creation of online
survey

21. BLOG WRITING
-
Content: Psychological principles in marketing blog post
My role: Wrote a blog piece that discussed how core psychological principle can relate to marketing practice.
Piece officially published to MZ website and promoted across social channels

22. ADDITIONAL SKILLS
- Wordpress CMS management - posting
blogs/news/case studies to the website
- ORC (online resource centre) content
management
- PR collation and presentation
- General project and administrative assistance
- Testing of emails, landing environments and
proofreading

23. THANKS