SlideShare a Scribd company logo
MARKETING PLAN: SOCIAL
MEDIA
FOR SPARKS FOUNDATION
BY VAIBHAV DAUD
SOCIAL MEDIA MARKETING
 Social media is important because it allows us to reach,
nurture, and engage with our target audience — no
matter their location. When a business can use social
media to connect with its audience, it can use social
media to generate brand awareness, leads, sales, and
revenue.
ABOUT THE ORGANIZATION
 The Sparks Foundation is a non-profit startup company which was
formed in 2016. With Singapore as main- hub and India as sub-hub,
gathering students from all around the world and bringing a diverse
work culture in action. TSF helps students from all backgrounds to
learn and connect with diverse people and help them to get ready to
face real-life challenges and confidentiality. Knowledge sharing enables
equal opportunity for all.
PROGRAMS OFFERED
1. GRIP (GRADUATE ROTATIONAL INTERNSHIP
PROGRAM)
2. STUDENT SCHOLARSHIP PROGRAM
3. STUDENT MENTORSHIP PROGRAM
4. STUDENT SOS PROGRAM
5. WORKSHOPS
6. CORPORATE PROGRAMS
INTERNSHIP PROGRAMS OFFERED
BY THE ORGANIZATION
1. WEB DEVELOPMENT
2. MOBILE DEVELOPMENT
3. DATA SCIENCE AND BUSINESS ANALYTICS
4. COMPUTER VISION AND IOT
5. CONTENT DEVELOPMENT
6. DIGITAL MARKETING
7. HUMAN RESOURCES
8. CAMPUS AMBASSADOR
STEP BY STEP MARKETING PLAN FOR
“THE SPARKS FOUNDATION”
SET S.M.A.R.T GOALS
• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
TRACK MEANINGFUL METRICS
• Vanity metrics like number of followers and likes are
easy to track, but it’s hard to prove their real value.
Instead, focus on things like engagement, click-through,
and conversion rates.
• Sparks foundation need to track different goals for
different networks, or even different uses for each
network.
CREATE AUDIENCE PERSONAS
When it comes to target customer, we should know
things like:
• Age
• Location
• average income
• Typical job title or industry
• Interests
BE AWARE OF THE COMPETITION
Use social media listening- Do searches of the
competition’s company name, account
handles, and other relevant keywords on social
media. Find out what they’re sharing and what
other people are saying about them.
FIND INSPIRATION
• While it’s important that our brand be unique, we
can still draw inspiration from other businesses
that are great on social.
• Case studies can offer valuable insights that we
can apply to our own social media plan.
• We have existing social channels, so we could
also ask our followers what they want from our
organization.
 EVALUATE AND ADJUST STRATEGY
• As we start to implement our plan and track our results, we
may find that some strategies don’t work as well as we had
anticipated, while others are working even better than
expected.
• We can use anaytics softwares for each social network post,
so we can see exactly which social posts drive the most
traffic to our website.
• Once we have data , we can use it to re-evaluate our
strategy regularly.
• Surveys can also be a great way to find out how well our
strategy is working.
SUMMARY
 The Sparks Foundation can increase their reach if they
follow the above-mentioned methods to drive
engagement and social media strategies, by this we can
definitely see great results. We should also take care of
the above metrics to track our efforts and the
effectiveness of social media marketing strategies and
improve on the areas based on the assessment of the
metrics.

More Related Content

What's hot

8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social media
Lamar G Marketing Tree
 
Marketing app
Marketing appMarketing app
Marketing app
Swaathi Rameshwar
 
Hiubang marketing communication - Company Profile
Hiubang marketing communication - Company ProfileHiubang marketing communication - Company Profile
Hiubang marketing communication - Company Profile
Ishak Tanoto
 
Digital marketing plan tsf
Digital marketing plan tsfDigital marketing plan tsf
Digital marketing plan tsf
KshitijaLaware
 
Marketing plan :social media
Marketing plan :social media Marketing plan :social media
Marketing plan :social media
NAGMAKHAN77
 
Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.
EmmanuelAdewole5
 
30 Day Social Media Marketing Plan
30 Day Social Media Marketing Plan30 Day Social Media Marketing Plan
30 Day Social Media Marketing Plan
Ian Bady
 
Social Media Plan for The sparks Foundation
Social Media Plan for The sparks FoundationSocial Media Plan for The sparks Foundation
Social Media Plan for The sparks Foundation
amitmaurya310494
 
Marketing plans for the sparks foundation
Marketing plans for the sparks foundationMarketing plans for the sparks foundation
Marketing plans for the sparks foundation
MayureshKumbhar3
 
Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!
Media Evolution - Gold Coast Digital Marketing Agency
 
Marketing plan ppt
Marketing plan pptMarketing plan ppt
Marketing plan ppt
ShraddhaGhule3
 
Social Media (LinkedIn) Marketing Plan for The Sparks Foundation
Social Media (LinkedIn) Marketing Plan for The Sparks FoundationSocial Media (LinkedIn) Marketing Plan for The Sparks Foundation
Social Media (LinkedIn) Marketing Plan for The Sparks Foundation
Astika Kudali
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan Playbook
Demand Metric
 
Your guide for successful
Your guide for successfulYour guide for successful
Your guide for successful
Swapnica Jain
 
Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success
Hootsuite
 
Social-Media-Marketing
Social-Media-MarketingSocial-Media-Marketing
Social-Media-Marketing
digitalwebtech
 
Social media Marketing
Social media MarketingSocial media Marketing
Social media Marketing
Hari B Nair
 
Marketing Plan: Social Media | The Sparks Foundation
Marketing Plan: Social Media | The Sparks FoundationMarketing Plan: Social Media | The Sparks Foundation
Marketing Plan: Social Media | The Sparks Foundation
Pratik Bodele
 
Digital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks FoundationDigital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks Foundation
HrithikShetty7
 
Social media: Marketing plan
Social media: Marketing plan Social media: Marketing plan
Social media: Marketing plan
vaishalijaiswal21
 

What's hot (20)

8 ways to properly promote your business on social media
8 ways to properly promote your business on social media8 ways to properly promote your business on social media
8 ways to properly promote your business on social media
 
Marketing app
Marketing appMarketing app
Marketing app
 
Hiubang marketing communication - Company Profile
Hiubang marketing communication - Company ProfileHiubang marketing communication - Company Profile
Hiubang marketing communication - Company Profile
 
Digital marketing plan tsf
Digital marketing plan tsfDigital marketing plan tsf
Digital marketing plan tsf
 
Marketing plan :social media
Marketing plan :social media Marketing plan :social media
Marketing plan :social media
 
Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.
 
30 Day Social Media Marketing Plan
30 Day Social Media Marketing Plan30 Day Social Media Marketing Plan
30 Day Social Media Marketing Plan
 
Social Media Plan for The sparks Foundation
Social Media Plan for The sparks FoundationSocial Media Plan for The sparks Foundation
Social Media Plan for The sparks Foundation
 
Marketing plans for the sparks foundation
Marketing plans for the sparks foundationMarketing plans for the sparks foundation
Marketing plans for the sparks foundation
 
Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!Persona's - What are they and why you should use them!
Persona's - What are they and why you should use them!
 
Marketing plan ppt
Marketing plan pptMarketing plan ppt
Marketing plan ppt
 
Social Media (LinkedIn) Marketing Plan for The Sparks Foundation
Social Media (LinkedIn) Marketing Plan for The Sparks FoundationSocial Media (LinkedIn) Marketing Plan for The Sparks Foundation
Social Media (LinkedIn) Marketing Plan for The Sparks Foundation
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan Playbook
 
Your guide for successful
Your guide for successfulYour guide for successful
Your guide for successful
 
Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success
 
Social-Media-Marketing
Social-Media-MarketingSocial-Media-Marketing
Social-Media-Marketing
 
Social media Marketing
Social media MarketingSocial media Marketing
Social media Marketing
 
Marketing Plan: Social Media | The Sparks Foundation
Marketing Plan: Social Media | The Sparks FoundationMarketing Plan: Social Media | The Sparks Foundation
Marketing Plan: Social Media | The Sparks Foundation
 
Digital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks FoundationDigital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks Foundation
 
Social media: Marketing plan
Social media: Marketing plan Social media: Marketing plan
Social media: Marketing plan
 

Similar to Marketing plan: social media for THE SPARKS FOUNDATION

Market Plan: Social Media
Market Plan: Social MediaMarket Plan: Social Media
Market Plan: Social Media
Satyam Sharma
 
Marketing plan ppt for The Sparks Foundation
Marketing plan ppt  for The Sparks FoundationMarketing plan ppt  for The Sparks Foundation
Marketing plan ppt for The Sparks Foundation
SiddhantTripathy4
 
The spark foundation
The spark foundationThe spark foundation
The spark foundation
ShilpaGraceShalomi
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
AnushkaPrasad5
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
PoojaYadav646
 
Digital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks FoundationDigital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks Foundation
PravinPopalghat
 
Marketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMarketing plan for The Sparks Foundation
Marketing plan for The Sparks Foundation
GarimaBang1
 
Marketing plan final 2.pptx
Marketing plan final 2.pptxMarketing plan final 2.pptx
Marketing plan final 2.pptx
RohitGautam247629
 
marketing plan
marketing planmarketing plan
marketing plan
ShakthiNaik1
 
The Sparks Foundation Digital Marketing
The Sparks Foundation Digital MarketingThe Sparks Foundation Digital Marketing
The Sparks Foundation Digital Marketing
AtiendriyaVerma
 
SPARKS FOUNDATION ,digital marketing internship
SPARKS FOUNDATION ,digital marketing internshipSPARKS FOUNDATION ,digital marketing internship
SPARKS FOUNDATION ,digital marketing internship
shabana siddique
 
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptxMARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
Pragya Radle
 
Marketing plan for social media
Marketing plan for social mediaMarketing plan for social media
Marketing plan for social media
ANUSHREE
 
Digital Marketing 101 For Non-Marketers
Digital Marketing 101 For Non-MarketersDigital Marketing 101 For Non-Marketers
Digital Marketing 101 For Non-Marketers
Creative For More
 
Marketing plan in social media
Marketing plan in social mediaMarketing plan in social media
Marketing plan in social media
mahalakshmis50
 
The sparks foundation social media marketing plane
The sparks foundation social media marketing plane The sparks foundation social media marketing plane
The sparks foundation social media marketing plane
AmarVijayGodase
 
Marketing Plan For The Sparks Foundation By Aisha Chauhan
Marketing Plan For The Sparks Foundation By Aisha ChauhanMarketing Plan For The Sparks Foundation By Aisha Chauhan
Marketing Plan For The Sparks Foundation By Aisha Chauhan
AishaChauhan9
 
Marketing plan for The Sparks Foundation (TSF)
Marketing plan for The Sparks Foundation (TSF)Marketing plan for The Sparks Foundation (TSF)
Marketing plan for The Sparks Foundation (TSF)
AyushiRathore11
 
Digital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks FoundationDigital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks Foundation
Daibi Moitra
 
SF new cv pdf
SF new cv pdfSF new cv pdf
SF new cv pdf
Sf-Ojo Adediran
 

Similar to Marketing plan: social media for THE SPARKS FOUNDATION (20)

Market Plan: Social Media
Market Plan: Social MediaMarket Plan: Social Media
Market Plan: Social Media
 
Marketing plan ppt for The Sparks Foundation
Marketing plan ppt  for The Sparks FoundationMarketing plan ppt  for The Sparks Foundation
Marketing plan ppt for The Sparks Foundation
 
The spark foundation
The spark foundationThe spark foundation
The spark foundation
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Digital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks FoundationDigital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks Foundation
 
Marketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMarketing plan for The Sparks Foundation
Marketing plan for The Sparks Foundation
 
Marketing plan final 2.pptx
Marketing plan final 2.pptxMarketing plan final 2.pptx
Marketing plan final 2.pptx
 
marketing plan
marketing planmarketing plan
marketing plan
 
The Sparks Foundation Digital Marketing
The Sparks Foundation Digital MarketingThe Sparks Foundation Digital Marketing
The Sparks Foundation Digital Marketing
 
SPARKS FOUNDATION ,digital marketing internship
SPARKS FOUNDATION ,digital marketing internshipSPARKS FOUNDATION ,digital marketing internship
SPARKS FOUNDATION ,digital marketing internship
 
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptxMARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
MARKETING STRATEGY AND PLAN FOR THE SPARKS FOUNDATION.pptx
 
Marketing plan for social media
Marketing plan for social mediaMarketing plan for social media
Marketing plan for social media
 
Digital Marketing 101 For Non-Marketers
Digital Marketing 101 For Non-MarketersDigital Marketing 101 For Non-Marketers
Digital Marketing 101 For Non-Marketers
 
Marketing plan in social media
Marketing plan in social mediaMarketing plan in social media
Marketing plan in social media
 
The sparks foundation social media marketing plane
The sparks foundation social media marketing plane The sparks foundation social media marketing plane
The sparks foundation social media marketing plane
 
Marketing Plan For The Sparks Foundation By Aisha Chauhan
Marketing Plan For The Sparks Foundation By Aisha ChauhanMarketing Plan For The Sparks Foundation By Aisha Chauhan
Marketing Plan For The Sparks Foundation By Aisha Chauhan
 
Marketing plan for The Sparks Foundation (TSF)
Marketing plan for The Sparks Foundation (TSF)Marketing plan for The Sparks Foundation (TSF)
Marketing plan for The Sparks Foundation (TSF)
 
Digital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks FoundationDigital Marketing Plan for The Sparks Foundation
Digital Marketing Plan for The Sparks Foundation
 
SF new cv pdf
SF new cv pdfSF new cv pdf
SF new cv pdf
 

Recently uploaded

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 

Recently uploaded (20)

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 

Marketing plan: social media for THE SPARKS FOUNDATION

  • 1. MARKETING PLAN: SOCIAL MEDIA FOR SPARKS FOUNDATION BY VAIBHAV DAUD
  • 2. SOCIAL MEDIA MARKETING  Social media is important because it allows us to reach, nurture, and engage with our target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
  • 3. ABOUT THE ORGANIZATION  The Sparks Foundation is a non-profit startup company which was formed in 2016. With Singapore as main- hub and India as sub-hub, gathering students from all around the world and bringing a diverse work culture in action. TSF helps students from all backgrounds to learn and connect with diverse people and help them to get ready to face real-life challenges and confidentiality. Knowledge sharing enables equal opportunity for all.
  • 4. PROGRAMS OFFERED 1. GRIP (GRADUATE ROTATIONAL INTERNSHIP PROGRAM) 2. STUDENT SCHOLARSHIP PROGRAM 3. STUDENT MENTORSHIP PROGRAM 4. STUDENT SOS PROGRAM 5. WORKSHOPS 6. CORPORATE PROGRAMS
  • 5. INTERNSHIP PROGRAMS OFFERED BY THE ORGANIZATION 1. WEB DEVELOPMENT 2. MOBILE DEVELOPMENT 3. DATA SCIENCE AND BUSINESS ANALYTICS 4. COMPUTER VISION AND IOT 5. CONTENT DEVELOPMENT 6. DIGITAL MARKETING 7. HUMAN RESOURCES 8. CAMPUS AMBASSADOR
  • 6. STEP BY STEP MARKETING PLAN FOR “THE SPARKS FOUNDATION” SET S.M.A.R.T GOALS • Specific • Measurable • Attainable • Relevant • Time-bound
  • 7. TRACK MEANINGFUL METRICS • Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates. • Sparks foundation need to track different goals for different networks, or even different uses for each network.
  • 8. CREATE AUDIENCE PERSONAS When it comes to target customer, we should know things like: • Age • Location • average income • Typical job title or industry • Interests
  • 9. BE AWARE OF THE COMPETITION Use social media listening- Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.
  • 10. FIND INSPIRATION • While it’s important that our brand be unique, we can still draw inspiration from other businesses that are great on social. • Case studies can offer valuable insights that we can apply to our own social media plan. • We have existing social channels, so we could also ask our followers what they want from our organization.
  • 11.  EVALUATE AND ADJUST STRATEGY • As we start to implement our plan and track our results, we may find that some strategies don’t work as well as we had anticipated, while others are working even better than expected. • We can use anaytics softwares for each social network post, so we can see exactly which social posts drive the most traffic to our website. • Once we have data , we can use it to re-evaluate our strategy regularly. • Surveys can also be a great way to find out how well our strategy is working.
  • 12. SUMMARY  The Sparks Foundation can increase their reach if they follow the above-mentioned methods to drive engagement and social media strategies, by this we can definitely see great results. We should also take care of the above metrics to track our efforts and the effectiveness of social media marketing strategies and improve on the areas based on the assessment of the metrics.