Download to read offline
Resume
- 1. PUBLIC RELATIONS, COMMUNICATIONS,MARKETING SPECIALST WITH 4 YEARS OF PROFESSIONAL AND COLLEGIATE EXPERIENCE Madison Nance STATEMENT INVOLVEMENT EDUCATION SKILLS Experienced communications professional with specialities in media relations, creative writing and brand marketing. Detail-oriented worker who thrives in fast-paced settings to efficiently distribute messages to appropriate target audiences. Public Relations Student Society of America (PRSSA), Sigma Alpha Pi-Leadership Fraternity, Director of Chapter Facilities- Alpha Phi International Fraternity, Crash Campaign participant and overall winner University of North Carolina at Chapel Hill Graduated: May 2020 B.A. Public Relations B.A. Communications GPA: 3.502 Dean's List: Fall 2018, Spring 2018, Fall 2017 Adobe Creative Suite Microsoft Office Google Suite Cision Meltwater Canva AP Style Blog writing Copywriting Facebook, Twitter, Instagram, LinkedIn proficiency Basic HTML/CSS Basic Google Analytics Basic Sprout Social Presentations Campaign development Research Oral and written communication Attention to detail PUBLIC RELATIONS INTERN FOX SPORTS UNIVERSITY ACCOUNT MANAGER Represented clients' brand voice by creating blog posts, advertorials and social media content for 5 client accounts Analyzed data from media hits, social media engagement and competitors to present in activity reports and audits for evaluation of clients' image and brand awareness Strengthened client-media relations by drafting press releases, media lists, media alerts and conducting follow-ups to local and nation media outlets via phone calls and emails Fostered communication between client and account team by cohesively brainstorming marketing ideas and discussing strategy implementation Improved client's brand image by developing media materials and WordPress site to better engage target audience Provided client with opportunities to sell and market merchandise in over 30 stores statewide Largemouth Communications | Jan. 2020-April 2020 Heelprint Communications | Oct. 2019-April 2020 WORK EXPERIENCE RELEVANT TRAINING mnnance@live.unc.edu madisonnance.com linkedin.com/in/madisonnnance/ (252) 435-3767 PUBLIC RELATIONS INTERN BAERING | May 2019-Nov. 2019 Contributed new campaign ideas and communication strategies for 5 client accounts Executed secondary research to successfully pitch new clients, prepare for new media campaigns and gain insights on public perspectives of clients Increased social media follower engagement by 20 percent through boosted posts and scheduled content Drove client social thought leadership through social media content creation across LinkedIn, Instagram and Facebook Promoted sustainability and community outreach through research and deliverables in campaign presented to FOX Sports and MLB representatives Utilized results from 156 survey responses, 10 interviews and 1 focus group to develop external communication strategies CRASH CAMPAIGN Increased brand awareness of client, Cat Tales Cat Cafe, within the local community by creating and pitching a 5-tier campaign based on client values Named winner of UNC Hussman School of Journalism and Media's 24-hour marketing competition, won pitch for client PREVIOUS EXPERIENCE IN MARKETING, ADVERTISING OR RELATED FIELDS EXPOSURE TO DIGITAL MARKETING, SEO, AND SEM EXPERIENCE IN SALES, CLIENT RELATIONSHIPS, OR ACCOUNT MANAGEMENT ABLE TO LEARN, UNDERSTAND AND PRESENT DETAILED AGENCY SOLUTIONS KNOWLEDGEABLE IN THE LATEST ASPECTS OF DIGITAL MARKETING WEB SAVVY LOVE OF ORGANIZATION AN ABILITY TO NETWORK AND MAKE CONNECTIONS WITH OTHERS CRM SOFTWARE EXPERIENCE A PLUS