It is a PPT on Social Media marketing plan for The sparks foundation: prepared by Garvit Grover (working as an intern in GRIP June 21)

1. The Sparks Foundation
Digital Marketing Plan:
Social Media
By: Garvit Grover

2. Content Table
• About TSF
• Social Media Plan
Searching similar sites
Social Media Audit
Campaigns (Paid/Unpaid)
• Examples of Social Media Posts
• End

3. About TSF
• The sparks foundation aims to inspire students, help them
innovate, and let them integrate to build the next generation
humankind. To inspire, motivate, and encourage students to
learn, create, and help build a better society. To teach new ways
of thinking, to innovate and solve the problems on their own.
We help the students to integrate and help each other, learn
from each other, and do well together.

4. Social Media Plan
• Search different social media sites of the other organizations that do similar kind of work like us.
• It will not only help us to stay updated but will also let us know where we are lacking.
• Example: Some of the posts of different social media accounts that are doing similar work. There
are different kind of posts that are used:
a) Posts showing benefits for an individual
b) Posts asking questions having Call-to-action for the same
c) Posts showing different people learning and growing together. ETC...

5. • Also, we can use social media audit to know how our social media handles are working and when
they are giving us the maximum reach.
• Here is a social media audit report (a snapshot of social media reach graph only) showing the reach
of our social media in the last one month.

6. • Also, if needed we can plan different campaigns: paid or unpaid (depending on requirement)
Example: a.) Plan for social media handles (Paid). We can also prepare the same for google or any
other search engine campaign (Display Ads, Bid etc.)

7. • For unpaid campaigns we need our social media posts to be precise and informative and also, they
must include a call-to-action to make it easy for our target audience to connect with us. We have to
be consistent and responsive for posting and answering queries on social media handles also.
• We are having 5 different programs in our organization:
 i.) Student scholarship program
 ii.) Student mentorship program
 iii.) Student SOS program
 iv) Workshops
 v) corporate programs
• With these we can also add blogs (with links to our website) in different websites (Blogging
websites) where our target audience can easily find us.

8. Examples of some social media posts:
• * These are only sample or an idea of what kind of posts we can post, Pics
used here are downloaded from google and are integrated to make sample
posts.

9.  In this post we can see that how people from different phases (Professional, graduated
etc.) are putting their ideas on a single stage with a goal to learn and grow together.

10.  Here we can see that how proper knowledge and passion give us a boost to bring a
change. With that we are also including the name of our organization in a motivational
way.

11. • So, like this we can plan different posts for our social media
with a call-to-action with them to help everyone interested to
join with us.
• So, this is the initial plan which we can look for to get a boost. Moreover,
the main motive of marketing is to connect with people and to satisfy what
they need and what are their goals while fulfilling our own too.

12. Thank You