The document discusses the concept of sustainability and examines whether Apple is a sustainable company. It defines sustainability as meeting present needs without compromising future generations' ability to meet their own needs. The document outlines Apple's sustainability efforts in its supply chain and products, including reducing carbon emissions, using renewable energy, and implementing recycling programs. It also notes limitations such as potential greenwashing and needing to further improve working conditions for suppliers. Overall, the document analyzes Apple's sustainability performance against key criteria but acknowledges ongoing challenges.

1. BRANDON SELLAM
Is Apple a sustainable company ?

2. Summary
 What is the meaning of sustainable development ?
 From sustainable development to sustainable performance…
 Apple profile
 What is a sustainable company ?
 Features of Sustainable performance of Apple
 Is Apple a sustainable company ?
 Some examples of Apple’s sustainability
 Advantages of sustainable performance for the company
 Limits of sustainability for the company
 Video
 Conclusion
 References

3. What is the meaning of sustainable
development (1/2) ?
 “According to the classical definition given by the
United Nations World Commission on Environment
and Development in 1987, development is sustainable
if it “meets the needs of the present without
compromising the ability of future generations to meet
their own needs.”
 Sustainable means equitable, ethical, responsible
 Sustainability refers not only to environmental issues
but also economic & social areas

4. What is the meaning of sustainable
development (2/2) ?
Objectives of sustainable development
Source : World Bank report, 2014

5. From sustainable development to
sustainable performance…
 Sustainable development deals with
economic, social and environmental issues
in macro level (regions, cities, countries…)
 Sustainable performance refers to
sustainability in the companies/enterprises
at a more micro level
Macro-levelSustainable
development
Sustainable
performance Micro-level

6. Apple Profile
 CEO : Tim Cook
 FOUNDERS: Steve Jobs, Ronald Wayne, Steve Wozniak
 Creations : April 1, 1976
 Stock actions price: 110,30$
 Market capitalisation > 700 billion $
 Activities : design, manufacturing, and marketing of mobile
communication and media devices, personal computers, and
portable digital music players, softwares & accessories
 Net income 2014: 39.5 billion $
 R&D expenses : 6.1 billion $
 Staff : 92.600 Full-time equivalent (FTE)
Source : Annual report 2014, Apple – Form 10-K

7. What is a sustainable
company ?
 Transformation & impacts of the whole value
chain of the company in a more sustainable
way
 Transparency
 Ethics
 Compliance to environmental, human rights
standards
Illustration of value chain
Raw materials
procurement
Design &
Manufacturing
Sales &
Recycling

8. Features of Sustainable performance in
Apple company
 Environmental impacts in the whole value chain of the company
 CO2 emissions from employees travel
 Carbon footprint
 Energy savings for the customers
 Use of Renewable resources
 Recycling of materials
 Packaging
 Avoidance of restricted substances
 Streamlining resources for designing & producing better products more
innovative & efficient
 Education programs for employees of Apple facilities & employees of its
suppliers (≈ 200 main suppliers in the world)
 Improvement of the security in the facilities

9. Is Apple a sustainable company ?
APPLE
More innovative
products / energy
savings
Reduction of
packaging volume of
the iPhone 6
100% of data
centers use
renewable energy
Decline in carbon
emissions / 7%
Source : Environmental Responsibility Report, Apple company, 2015

10. Somes examples of Apple’s
sustainability (1/2)
Training of 2.3 million of workers about their rights in
2014
Clean Water Program : to help suppliers to process water
and recycling it
Apple Supplier EHS Academy : training of best practices
in terms of environment, safety & health
92% of compliance regarding the norm of 60 working
hours per week maximum
Source : Apple Supplier Responsibility 2015 Progress report

11. Somes examples of Apple’s
sustainability (2/2)
Environemental report of the Iphone 6s Plus:
1. 95 kg CO2e – Total greenhouse gaz emition : 84 % to production, 11 % to customer use,
4% to transport, 1% to recycling
iPhone 6s Plus is designed with the following features to reduce environmental impact:
Arsenic-free display glass , Mercury-free LED-backlit display , Brominated flame retardant–
free, PVC-free, Beryllium-free, Speaker enclosures made with 30 percent post-consumer
recycled plastic & Power adapter that outperforms strictest global energy efficiency standards.
2.
MATERIAL USE for iphone 6s Plus: 43g of battery , 40g of display, 35 g of Aluminium, 28 g of
stainless steel, 23g glass, 12g circuit Bords, 4 g of plastic & 4g from other’s material
3.
Restricted substence: Arsenic-free display glass, mercury-free LED-Backlist display, BFR-
free, PVC-free, Beryllium-free;
Apple offers and participates in various product take-back and recycling programs in 99 % of
the regions where Apple products are sold.

12. Advantages of sustainable performance
Reputation/ Brand image
Growth of market shares
Saving costs in the long term
Products/services more innovative technologically

13. Limits of sustainable performance
Risks in terms of Greenwashing / Exaggerating
Communication focused on environmental issues
Return on investment complex to evaluate
Higher prices of products for customers
Working conditions of workers in China should be
improved

15. Conclusion
Model of sustainability
Take into account
social change
Transparency /
environmental
reports
Education of
employees of
suppliers
throughout the
world
Limits of the model
Marketing/
Greenwashing ?
Working
conditions in
China / suppliers
Recycling of all
the products is
possible ?
Apple
Key questions :
• How to build/create a culture of sustainability ?
• Does sustainability lead to Performance in companies or chaos ? (reference to Volkswagen crisis)

16. References
 Environmental Responsibility Report, 2015 Progress
report, Apple Company
 Supplier Responsibility 2015 Progress report, Apple
Company
 Annual report 2014, Apple – Form 10-K
 An introduction to Sustainable Development, World
Bank, 2004
 Is Apple the model of sustainable company ?,
Bloomberg
 Environemental report of the Iphone 6s Plus