Downloaded 347 times
More Related Content
Similar to Julianne Rowe Starbucks CSR Report
Julianne Rowe Starbucks CSR Report
- 1. Starbucks Corporate Social ResponsibilityReport Julianne Rowe
- 2. History First Starbuckswas opened in 1971 Relocated to Pikes Place Market – 1976 Three Founders : Jerry Baldwin, Zev Siegl and Gordon Bowker Today Starbucks has more than 19,000 stores in 58 countries around the world Largest Coffee Company in the world
- 3. Environmental Stewardship Focusedon the long-term stability of coffee-growing communities Through innovative programs we’re taking action to address climate change and the impact it will have on the long-term supply of our coffee We’re working to reduce our environmental impact Recycling Reusable Cups Renewable Energy Energy Conservation Water Conservation Green Buildings
- 4. Recycling Working towards our goal of making 100% of our cups recyclable by 2015 We wont consider our cups recyclable until our customers can recycle them in our stores, homes, workplaces and public spaces In 2008 we set a goal of implementing front-of-store recycling in all company owned locations by 2015 Adopting the use of PCF in our paper cups has helped us conserve the equivalent of more then 518,000 trees.
- 5. Reusable Cups OurGoal is to serve 35% of our beverages made in our stores in reusable cups by 2015 Since 1985 we’re been rewarding customers with a discount for using travel tumblers During the month of April people who brought in their own tumblers were offered free brewed coffee Because of people using reusable serve ware and tumblers in 2010 we were able to keep nearly 1.45 million pounds of paper out of landfills
- 6. Energy Replaced incandescentand halogen lighting with more efficient LED lighting By 2010 we were able to complete installation of LED lights in more than 7000 company-owned stores. This has reduced our energy consumption by 3.3% from 2008-2010 Goal to achieve 25% reduction in energy use by 2015 In 2010 we were named among the top five green power purchasers in the country by the Environmental Protection Agency
- 7. Water Conservation Wateris the most vital resource our business relies on. We set a goal to reduce water consumption by 25% by 2015 as a result of several proactive measures we had already decreased our water use by 22% between 2008 and 2010.
- 8. Green Buildings Allnew company-owned store will be built to achieve LEED certifications by the US Green Building Council (USGBC) 2009 we became one of the first retailers to join USGBC’s LEED Volume Certification pilot program Seattle (University Village) - The community table is made of wood from a fallen tree recovered from a nearby neighborhood London (Paris Disney location) The countertop material contains recycled cell phone parts Fukuoka Japan- rainwater collected from the roof is used to nourish the surrounding landscape
- 9. Community Starbucks iscommitted to help support thriving neighborhoods wherever we do business. Being an integral part of neighborhoods is not just the right thing to do for the community, its also good for our business We invite customers to participate in local community service projects In 2010 Starbucks employees and customers contributed more then 191,000 hours of community service around the world.
- 10. Youth Action Grants Through Youth Action Grants, In 2010, We were able to support the engagement of more than 74,000 young people since 2008, who in turn mobilized more than 950,000 hours of community service in their local communities Children’s Environmental Heritage Foundation in Malaysia, where young people from low-income communities are educated about the importance of environmental stewardship
- 11. Giving In 2010,the Starbucks foundation gave a total of $22.4 million We gave more than 100 grants to nonprofit organizations, including $1.6 million for the Starbucks Youth Action Grants and $1 million to the American Red Cross for the Haiti earthquake relief effort
- 12. Ethical Sourcing Sinceopening our first store we’ve remained committed to sourcing and roasting the worlds finest coffee We’re committed to continuously improving economic transparency, promoting responsible labor practices, reducing environmental impacts and ensuring the long-term supply of our high-quality coffee
- 13. Ethical Sourcing Ourapproach is grounded in Coffee and Farmer Equity (C.A.F.E.) farms and mills are evaluated with approximately 200 performance indicators by third-party verification organizations, overseen by Scientific Certification Systems The implementation of C.A.F.E. Practices has made significant social, environmental and economical impacts on more than one million workers employed by participating farms
- 14. Ethical Sourcing 99%of school-aged children on small farms were able to attend school 99% of farms have not converted any natural forest habitat to coffee products since 2004 The majority of workers earn higher than the legal minimum wage for their country We have created Starbucks Farmer Support Centers serving Central America and East Africa and we plan to open our first Asia Farmer Support Center in China this year.
- 15. Ethical Sourcing We’re also helping farmers advance their businesses by improving their access to credit through our farmer loans program In 2010 alone we helped support nearly 56,000 farmers who grow coffee with a total of $14.6 million in loans By investing in programs that provide access to credit, we’re helping farmers manage risk and strengthen their business
- 16.
Editor's Notes
- #3 After point 2: In 1984 these three founders took the opportunity to purchase Peet’s Coffee. And in 1988 the Starbucks brand began to dramatically expand
- #4 After 1st point: to help maintain our high-quality standards and preserve the planet for future generations
- #5 FIRST: Some communities already recycle our paper and plastic cups but most don’t have the infrastructure in place to handle collection, hauling and processing due to the lack of demand for cup material by the recycling industry.After 3th point: and we’re well on our way of reaching this goal
- #6 After second point: In 2010 customers brought their own tumblers into our stores more than 32 million timesAfter point 3:This campaign resulted in more than 1.2 million people participating and over 47,000 people around the world have pledged to use their own tumblers on an ongoing basis.
- #7 First: We’re working to reduce our energy consumption byAfter 1st point :Our LED lights-combined with the energy-efficient compact flourescent lights already installed in our stores will have a big impact on our energy use over time
- #8 END: We did this by replacing dipper wells with new manually operated hand-meter faucets, which has allowed us to conserve approximately 100 gallons of water per store per day.
- #9 After 1st point: LEED is the Leadership in Energy and Environmental DesignAfter 2nd point: Inside LEED stores customers will find reused, recycled and locally sourced elements as well as innovative features that conserve water and energy
- #10 After 1nd point: We know we can accomplish more together then we can alone,which is why we bring together our employees and customers in their communities to make a differenceAfter 2nd point: this allows us to reach out to customers beyond the walls of our stores
- #11 First:We invest in young people to inspire them to create new and innovative solutions to address community issues while gaining valuable leadership skills
- #13 Start:We’re able to serve a great cup of coffee while helping to improve the lives of farmers and protect the planet
- #15 END: These centers bring quality experts directly to coffee farmers to help them implement more responsible growing practices, improve the quality and size of their harvests, and ultimately earn better prices
- #16 After 1st point: We’re steadfastly committed to helping small-scale farmers thrive now and in the future