Bersama 1. Driemirda Primasari Manajemen '92 (Regional Manager Gramedia Jatim, Bali, Lombok) 2. Badai Kristanto IESP '93 (Direktur Lotte Indonesia) 3. Mega Anjasmoro akuntansi 2006 (Head of Marketing Ultima II) Moderator : Aden Budi Manajemen '91

2. perkenalkan... 🙏
1993 5 years ago20 years ago

3. Surviving Pandemic
How to Navigate Changes?
by: Badai Sri Kristanto

4. COVID-19... what’s changed?

5. Breaking the habit of a lifetime
people forced to adjust their life, company too!

6. How to Navigate Changes?
A perspective from sales & marketing consumer goods

7. How to Navigate Changes?
1. Engaging Consumers
2. Strengthen Customer Relationship

8. Engaging Consumers
meet current consumers need
Understanding
our consumers
Listen to their
feedback
Be a solution, offer
helpful tools, conduct
thoughtful promotion

9. Which
product to
focus?
Shift
product
focus?
maintain
product
focus?
our product variety
How to keep you busy when you stay home?
Engaging Consumers
emphasize the true relevance of our product

10. Engaging Consumers
creative and contextual advertising
New product: online experience
Social campaign

11. 1. Maintaining contact and periodic visit, show empathy, find
opportunities
2. Ensure our product availability & it’s strong visibility (most
important for impulse product)
Strengthen Customer Relationship
establish a proactive customer relation
more than 3,5 Million GT stores & more than 45,000 MT stores nationwide

12. maturnuwun