Strategi Marketing di Era Pandemi | Lebih Dekat Alumni #10 Bersama 1. Driemirda Primasari Manajemen '92 (Regional Manager Gramedia Jatim, Bali, Lombok) 2. Badai Kristanto IESP '93 (Direktur Lotte Indonesia) 3. Mega Anjasmoro akuntansi 2006 (Head of Marketing Ultima II) Moderator : Aden Budi Manajemen '91

1. ULTIMA II
.
#STAYATHOME
.
THE WHOLE NEW
BEAUTY TREND
THE CHALLENGE
.
Every week the
trend and
behavior are
changed
.
Marketing team
should see the
longterm effect
and keep up
with the latest
trend to stay on
the track

3. POINT OF CHANGE
• Digital Media Consumption
1. People tend to increase digital media consumption; social media and OTT
2. Video gets more view; wellness, cooking, funny video
3. The social media challenge
4. Live Session on social media is getting higher
5. When influencer in idle mode
• The whole new lifestyle
1. WFH and all activity at home
2. Zoom is our bff
3. Self made activity to stay healthy and sane
• The communication
1. Brand message should be more sensitive regarding to the sosio-economy condition
2. Self care and self love
3. Encouraging
• The raise of online shopping
1. Ecommerce
2. Official WA channel

4. WHAT ULTIMA II DID

5. UNDERSTANDING THE DYNAMIC WORLD

6. FACING THE NEW NORMAL
• Customer Behavior
1. Riding the trend: using NEW NORMAL term or any new trend
2. Analyze New Normal Beauty
3. Media Consumption
4. Virtual Event
• Customer Journey
1. Shopping Behavior VS Buying Power
2. Sales Channel
3. Personal Service
• Government Policy
1. Affecting in Offline Counter
2. Increasing The Hygiene Standard
• The Beauty Trend
1. Following the media channel
2. Following the influencer talk
3. Nano influencer in impacting their peers

7. SALES & MARKETING STRATEGY
INCREASING
DEMAND
INCREASING
SALES
• Owned Media
• Paid Media
• Earned Media
Visitor
13.088
Add to Cart (pax)
1.721
Buyer
913
Page View
42.115
Add to Cart (pcs)
2.559
Sold Item
1.069
CR: 6.97%
DIGITAL INDICATOR