This document provides information about a company that specializes in below-the-line (BTL) promotions and advertising in Armenia and Georgia. It was founded in 2008 and works with many international brands in the region. The company uses various promotional techniques like sampling, demonstrations, and distributing materials to raise brand awareness, introduce new products, and increase sales. It aims to help clients through personalized, creative campaigns that cover wide geographic areas.

1. Address: Komitas st. 59, Yerevan, 0051 RA
Tell: (+37460)446964
Mobile: (+37455)333305
E-mail: promoprllc@gmail.com

2. Our company
was founded in 2008. It is the one of the leading BTL
companies in Armenia which collaborates with great number of international
leading companies existing in Armenia.
In 2013 a new branch was founded in Georgia aiming to realise
promotion of our clients.
is a full service advertising agency which focused on
brand building through below-the-line (BTL). This includes nonstandard
advertising campaigns, promotions to stimulate sales and to increase
recognition of a new product.
Respecting professional ambitions, strategies and tastes of our customers,
we do our best to coordinate our forces on the basis of a mutually beneficial
partnership and understanding. We are sincerely looking forward, guided by
your suggestions and wishes to help you choose the right course and achieve
the goal.

3. Our advantages
5 years of experience in promotions
responsibility and efficiency
experienced staff (BTL-managers, promoters, merchandisers)
regular staff training
personal, professional and creative approach
successful experience in handling a large number of orders
knowledge of the trade network of the city
maximum geographic coverage (in Armenia and Georgia)
promotions and special offers for partners

5. It is a promotion by affecting the end-user. Our non-standard and
high-tech solutions for all the goods and services will help you in
business.
Technology of
can achieve a significant increase in trade
turnover, market share and profits through the following tasks:
1. Brand awareness increases,
2. Consumers of competing products we switch to the promoted brand,
3. Sales promotion in different types of retail outlets (on open markets, network and brick and mortar
stores) and public places (restaurants, bars, clubs, cinemas, railway stations, airports, fitness - and
business centers, etc.).

6. This method is generally used in the food segment.
1. Introduce target audience with taste properties of the product
2. Stimulate trial purchase
3. The most important thing in making a decision - his personal
experience and own sense of taste.
1. For any market effectively acquainted with the new product or a new product category,
2. The consumer has a real opportunity to try a new product without spending any money,
but getting the customer experience. No one is imposing and not forcing to buy the goods
3. Ability of consumer to make a choice in benefit of the advertised brand based on their own
experiences.

10. - introduction of new product in the market through th
distribution of copies of his trial.
1. Introduce target audience with taste properties of the product
2. Stimulate trial purchase
3. The most important thing in making a decision - his personal
experience and own sense of taste.
1. For any market effectively acquainted with the new product or a new product category
2. The consumer has a real opportunity to try a new product without spending any money,
but getting the customer experience. No one is imposing and not forcing to buy the goods
3. Ability of consumer to make a choice in benefit of the advertised brand based on their
own experiences.

14. Promotional staff informs the target audience (TA) of the
product about it specific characteristics and major
advantages.
This mechanic is recommended for the promotion of goods
and services which have complicated or unique properties.
1. Introduce target audience with taste properties of
the product
2. Stimulate trial purchase
3. The most important thing in making a decision his personal experience and own sense of taste.
1. For any market effectively acquainted with the new product or a new product category
2. The consumer has a real opportunity to try a new product without spending any money,
but getting the customer experience. No one is imposing and not forcing to buy the goods
3. Ability of consumer to make a choice in benefit of the advertised brand based
on their own experiences.

17. Gift with purchase/raffle is recommended for introduction
of a new product in the market or the other seasonal decline
in sales.
1. These consumers are motivated to increase purchases,
2. New consumers are attracted,
3. The seasonal decline in sales is reducing.
1. Generated high-interest product in the brand
2. Motivate to purchase of loyal and disloyal customers.

22. PRomoters inform the TA (target audience) by distributing
leaflets, brochures and other promotional materials targeted at
the previously agreed program.
This mechanic is recommended to advertise events, new
products, special offers, etc.
1. The target audience will learn more about the features and characteristics of the product,
2. Attracting customers of competing brands.
1. Very high coverage of TA (target audience)
2. The ability to quickly start campaign
3. In short terms may transmit required information to the TA

28. Direct selling is a sale of goods or services carried out not in
the outlets, and the place of residence of the customer.
A striking example of direct sales may be considered "door
to door (D2D)", ie selling from house to house, which is
carried out specially selected and trained sales agents.
1. Opportunity to purchase goods or services at a lower cost
2. Time savings
3. Obtaining a more detailed and complete information about this product / service
4. The purchase of goods in the comfort and convenience
5. Comfortable (apply) the conditions of purchase of products
6. Individual approach

30. HoReCa programs focused on the promotion of brands in the
areas of concentration of potential consumers of this product:
restaurants, clubs, cafes, hotels, etc.
It is a very promising form of BTL activity.
1. The impact on customers on an emotional level
2. Making the "word of mouth“
3. You can use multiple communication channels at the same
time and this will increase the effectiveness of promotional
campaigns.
1. Used in introduction of a new brand on the market
2. If you need to stand out from the competition
3. In the situation, the lack of consumer awareness about the brand.

35. Our International Partner-Brands

36. Our Local Partner-Brands

39. Promotion name
Promotion mechanics
(tasting, sampling, oral
presentation,
distribution of leaflets,
etc)
Number of promoters
Dates of approval
Promoting brands
(product / service)
Budget
Promotion schedule and
duration
Deadline for offers
Target Audience
Promotion periods
Types of POS materials
for the campaign
Additional information
Promotion objectives
Prospective location and
the number of
promotions
Additional materials
(degustation stand,
branded accessories,
etc.)
Promotion scenario

40. Would you like such kind of promotion for
your brand?
Visit us: Komitas st. 59
Yerevan, 0051 RA
Call us: (+37460)446964
Mobile: (+37455)333305
Send a request: promoprllc@gmail.com