Tasty Edible YOUtensils produces edible utensils made from organic products as an eco-friendly alternative to plastic utensils. Their edible utensils come in spoon, fork, straw and chopstick varieties. The company seeks to provide their products nationally in the Philippines and target three customer age groups: teenagers, young adults, and middle-aged customers. Their marketing strategy involves social media advertising, product promotions, and customer feedback to improve their product and strategy. Their strategic plan for the first four months of launch includes educating retailers, distributing brochures and launching advertising campaigns.

1. Cuaresma, Tricia Mai Ferma, Crishiel Lean
Dapat, Hymaries Laña, Charlen
Enopia, Jhon Eljun Panadero, Michael Von

2.  Tasty Edible YOUtensils are the future of eco-friendly utensils.
 It is made of pure organic products that blends to its flavory taste.
 Our product is a solution to avoid plastic utensils while serving meals
to clients.
 We focused on our customer’s wants and needs.
 To gain market share in this dynamic environment, our company keep
our prices affordable and high convenience to attract more consumers
and businesses.

3.  Our product, Tasty Edible YOUtensils offers edible
spoon, fork, straw and chopsticks.
 These edible utensils have been designed in order to
meet the consumers’ demand due to associated
health aspects.
 Tasty Edible YOUtensils will start in the City of
Valencia, but we seeks to provide its products
nationally, specifically in the Philippines.
 Three classifications of customers age are teenagers
(13-18), young adults (19-35), and middle age (36-
55).
 Tasty Edible YOUtensils currently do not have any
direct competitors, because we are the only
company that sells edible utensils.
 Our company’s biggest hurdle will be resource
fuunding, storage, and keeping up with our demands

4.  a plant based cutlery, specifically spoons, forks,
straws and chopsticks
 an edible one
 a hundred percent organic
 plastic, carbon, and chemical free
 compostable, can be organically recycled
 it comes with different flavors, according to your
preferred choice
 an eco-friendly product
 a hundrend and ten percent safe to use
 provide a clean environment for the betterment of
both people’s health and surroundings
 promotes zero waste
 a number substitute for plastics
 can be purchased through online and offline
platforms

5. Strengths
 Eco-friendly
 A unique innovation in plastic cutlery and a
new concept product to sell in the market.
 Edible after use
Weaknesses
 Incorrect Positioning
 Ubiquitous Patent
 Lack of Capital
Opportunities
 Growing Market Size and Evolving
Preferences of Consumers.
 E-Commerce and Social Media Oriented
Business Models
 Opportunities in Adjacent Markets
Threats
 Seasonal effects of the product to the
consumers
 Emerging competitors
 Changes in consumer preferences.

6. Goals
 To develop the company's brand
and image, as well as to adapt to
ongoing market developments,
by creating additional branches.
 To provide excellent customer
service in various sector;
 Maintaining customer loyalty by
innovating and implementing
their recommendations; and
 To build stronger relationship
with our customers by increasing
in-person promotion.
Objectives
 Objective 1: To increase brand
presence with the use of social media
and increase in-person promotion;
 Objective 2: Improve customers
experience by improving service
quality and implementing a house to
house delivery: and
 Objective 3: To fight against plastic
and be more eco-friendly to achieve
people’s quality of life.

7. Product Strategy
 The values of our
product are the
environmental
awareness, social
responsibility, the
taste,
convenience of
preparation and
appearance.
 plant-based,
edible, organic,
plastic-free, and
compostable
Pricing Strategy
 Our product
Tasty Edible
YOUtensils is
expected to
cost ₱100 to
₱200 per set.
Place Strategy
 Can order our
products through
online food delivery
services such as
Foodpanda.
 Facebook: @Tasty
Edible YOUtensils-
Creation,
Instagram: @ TASTY
EDIBLE YOUTENSILS.
PH, and email
address: Tasty
Edible
YOUtensils@gmail.c
om
People Strategy
 We will hire people
who have the
competence and
expertise in the
particular industry
they are operating
in.
Process Strategy
 Using the data
gathered by the
evaluation
answered by our
customers, we fill
up the lacking and
make sure to
improve our
service.
Physical Evidence
Strategy
 we make sure that
the places where we
sell our products are
cleaned, maintained,
with proper
ventilation, air-
conditioned, PWD
accessible, and with
Comfort Rooms.

8. Customer and focus group feedback will help us improve our product
and strategy and find out the effectiveness of our social media
advertising strategy. As a result, our product will be able to reach its
peak performance, increasing customer satisfaction and response.

9. Jhon Eljun Enopia,
Chief Marketing
Officer
Tricia Mai Cuaresma,
Sales Manager
Hymaries Dapat,
Advertising Manager
Charlen Laña,
Product/Promotion
Manager
Michael Von Panadero,
Market Research
Analyst
Crishiel Lean Ferma,
Advertising Analyst

10. May
 To educate retailers
and build channel
support for the
product launch in
February, we will run
a 15,000 sales
promotion campaign
and exhibit at a key
industry event.
June
 We will begin
distributing brochures
and launching a social
media advertising
campaign to our
target audience.
July
 We will add consumer
sales promotions,
include product
reviews, and show
the target markets
the benefits of using
Tasty Edible
YOUtensils.
August
 The retail
salespeople who sell
the most during the
first month will be
eligible for discount
rewards.
May
• To educate
retailers and
build channel
support for the
product launch in
February, we will
run a 15,000
sales promotion
campaign and
exhibit at a key
industry event.
June
• We will begin
distributing
brochures and
launching a social
media advertising
campaign to our
target audience.
July
• We will add
consumer sales
promotions,
include product
reviews, and
show the target
markets the
benefits of using
Tasty Edible
YOUtensils.
August
• The retail
salespeople
who sell the
most during
the first
month will
be eligible
for discount
rewards.

11. 3,000,000
= Php20,000packs
Php850/pack-Php700/pack
 Tasty Edible YOUtensils are the
future of eco-friendly utensils.
 "Eat your utensil and prevent
waste at its source!"
 Displaying, exhibiting, or
highlighting our customers in a
piece of content and then
collecting data from them,
namely feedback, comments,
and recommendations, is a
great help in making this
business successful.
 Implementing our
marketing
strategy and
strategic plan will
result in a large
number of target
consumers and a
competitive
advantage for our
organization.