Panasonic 1

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Panasonic 1

  1. 1. Opensource communications Presents A market expansion campaign for Panasonic India
  2. 2. Brand Panasonic-WHAT IT STANDSFOR
  3. 3. InnovationSocial commitmentProduct excellenceEco consciousnessTechnological finesse
  4. 4. What bearing does it have upon a purchasedecision??
  5. 5. Most of the innovative features of aproduct are taken for granted by theconsumer unless those are highlightedand shown to be providing adifferentiated experience to the customer.
  6. 6. There must be a conducive climate whereadaption of innovation is quicker andinnovative features of a product arerecognized faster
  7. 7. Such a climate can be created
  8. 8. Creating an environment whereinnovative features are recognized fastultimately serves the purpose of brandsthat rely on innovation for adding valuepremium. Panasonic can do this throughcertain activities that spark innovativethinking in the target group.
  9. 9. This will build a strong association ofPanasonic brand with innovation in acustomer’s mind. The moment they decideto buy an innovative product, Panasonicwould the first brand that they wouldrecall.
  10. 10. Product excellencePerception of product excellence is theoutcome of both continuous delivery ofquality services as well as the realizationof the customer of the enhanced value hegets out of the subject brand.
  11. 11. In the presence of competitive brands withalmost homogenous features, it is difficultto show one’s exclusivity as everybodyclaims to be having the distinguishingedge. This necessitates contextualizinguniqueness with respect to a variable setof needs and project your brand as havingthe power to solve them.
  12. 12. Social commitment Panasonic’s empathy with social causesand environment protection could be usedto highlight it’s concern beyond itscommercial goals and build a goodwill forit which can be translated to businessvalues in due course.
  13. 13. WHAT WE CAN DO FOR PANASONIC
  14. 14. • Amplify brand visibility• Create customer engagement events to generate leads• Launch PR campaign to create and sustain goodwill• Conceptualize innovative sales promotional campaigns• Organize publicity and product endorsement programs• Launch social media campaigns• Plan and execute outdoor sales and promotional activities• Develop local communication content
  15. 15. A brand requires to be visible at everypossible point on a customer’s route tothe market. This requires engagement atmultiple touch points which has to becarefully planned on insights obtainedbeforehand through studying the patternof the purchasing behavior of theprospective target group.
  16. 16. We can select the best possible platform touse and media for release of thecommunication messages. We ensure thatthe number of people who get yourmessage and show interest in yourproducts are larger than your competitors.
  17. 17. People remember and recall a brand if they have had better experiences with them compared to that of their competitors. We can help create memorable brand experiences with which prospective customers could associate and align.
  18. 18. Once people have a differentiatedperception about your brand and find itproviding enhanced value and enrichingexperiences, they opt for your product inpreference to others.

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