The document summarizes the results of a questionnaire about reader preferences for a pop magazine. It found that the majority of respondents were female. The main target audience was ages 11-20. Most expected to see current popular artists featured. Readers were most likely to buy the magazine for the stories, images, and artist features. They expected bright colors and equal amounts of interviews, reviews, charts, and fashion content. Exclusive images of artists were the most wanted images.

1. Questionnaire Results

2. Gender
Male
41%
Female
59%
For this study, i found that the
majority of people that wanted
to fill out my study was female
but only by a small
percentage more than male.
This shows that more females
read pop magazines but both
genders were willing to read
them. I am going to use the
results of this study in the
future to suggest who my
target audience is going to be
for the magazines i produce
so it appeals to the correct
people who would read them.

3. 0
3
6
9
12
15
0-10 11-20 21-30 31-40 41-50 50+
NumberOfPeople
Ages
Age Groups For this study, i
concluded that my main
target audience of age
groups is between 11-
20. This is the ideal age
of people that would
read a pop magazine
so I am going to mainly
aim the magazine at
this audience however
keep it quite broad as
we can also see that
there are people of
different age groups
that read pop
magazines too.

4. 0
1.5
3
4.5
6
7.5
Current
artists
JB Little Mix 1 Direction Drake 21 Pilots Calvin
Harris
NumberOfPeople
Artists/Groups
Expected Artists
azine. From this, I have established that most people expect to se

5. What makes you want to
read a pop magazine?
Stories 37%
Images 22%
Artist Features 26%
After this study, you can infer that
the largest majority of people are
most likely to buy the magazine
due to what stories are inside it,
whether that is gossip or
information on music events. Also
a large majority are drawn into it
due to the images on the front
cover, and also the artists the
magazine includes. The minority
care about the colour scheme used
throughout the magazine and the
layout because they don't
intentionally think about it when
buying a magazine, however it
does subconsciously help them
make a decision of the magazine
as certain colours and organisation
of a page draws people into picking
it.

6. 0
1.75
3.5
5.25
7
8.75
Bright Red Pink Black
NumberOfPeople
Colour
What colour scheme do you
expect to see in a pop
magazine?
Most people, when answering
this question, decided that
bright bold colours is most
expected on a pop magazine.
This is due to the pop
magazines already on the
market, for example Top Of
The Pops, which appeal to a
young teen audience. Most of
the colours people picked
were quite bold, with no or
little mentions of grey, black
and white as they don't suit
this genre. From this I will use
more bright colours on my
front cover and through the
magazine however only use a
maximum of 3 bright colours
to avoid a childish look.

7. Gossip
18%
Music
Review
s
24%Fashio
n
15%
Music
Charts
18%
Intervie
ws
24%
What content do you
expect to see in a pop
magazine?
The content people expect to
see in a pop magazine is fairly
equal. This includes interviews
and gossip with the artists,
reviews on different pop
music, the charts of pop music
to see what is upcoming, and
fashion tips and advice from
the artists. This wide range is
normally seen in all pop
magazines which is why most
people are likely to choose
equally. From this, i am
probably going to do my
double page spread on an
interview with an artist/group
including some gossip.

8. What images do you
expect to see in a pop
magazine?
Behind The
Scenes Images
21%
Images Of
Artists
28%
Live
Performance
Images
17% Exclusive
Images
34%
The response to the images
people would normally expect to
see in a pop magazine is broad.
However the majority would like to
see exclusive images of an
artist/group that has not been seen
before yet. Also professional
photoshoot images of artists is
expected. Performance and
backstage images aren't quite as
highly wanted. This makes me
come to the conclusion that in my
magazine i should use a mixture of
exclusive images and performance
images for the contents and
double page spread, but a
professional photo for the cover
page to make the magazine seem
competent and therefore appeal to
a broader audience.